EX-99.1 2 dex991.htm EXHIBIT 99.1 -- 2009 OUTLOOK PRESENTATION SLIDES Exhibit 99.1 -- 2009 Outlook Presentation Slides
2009 OUTLOOK
December 17, 2008
Exhibit 99.1


2
DISCLAIMER
Certain
matters
discussed
throughout
all
of
today’s
presentation
constitute
forward-looking
statements
within
the
meaning
of
the
federal
securities
law.
Generally,
our
use
of
words
such
as
“expect,”
“estimate,”
“believe,”
“anticipate,”
“will,”
“forecast,”
“plan,”
“project,”
“assume”
or
similar
words
of
futurity
identify
statements
that
are
forward-looking
and
that
we
intend
to
be
included
within
the
Safe
Harbor
protections
provided
by
Section
27A
of
the
Securities
Act
and
Section
21E
of
the
Securities
Exchange
Act
of
1934.
Such
forward-
looking
statements
are
based
on
management’s
current
beliefs,
assumptions
and
expectations
regarding
future
events,
which
in
turn
are
based
on
information
currently
available
to
management.
Such
statements
may
relate
to
projections
for
the
company’s
revenue,
earnings
and
other
financial
and
operational
measures,
company
debt
levels,
payment
of
stock
dividends,
and
future
operations.
We
caution
you
not
to
place
undue
reliance
on
any
forward-looking
statements,
which
are
made
as
of
the
date
of
this
presentation.
Forward-
looking
statements
do
not
guarantee
future
performance
and
involve
known
and
unknown
risks,
uncertainties
and
other
factors.
Several
factors
could
cause
actual
results,
performance
or
achievements
of
the
company
to
differ
materially
from
those
expressed
in
or
contemplated
by
the
forward-looking
statements.
Such
risks
include,
but
are
not
limited
to,
changes
to
general,
domestic
and
foreign
economic
conditions;
operating
risks
common
in
the
lodging
and
franchising
industries;
changes
to
the
desirability
of
our
brands
as
viewed
by
hotel
operators
and
customers;
changes
to
the
terms
or
termination
of
our
contracts
with
franchisees;
our
ability
to
keep
pace
with
improvements
in
technology
utilized
for
reservations
systems
and
other
operating
systems;
fluctuations
in
the
supply
and
demand
for
hotels
rooms;
and
our
ability
to
manage
effectively
our
indebtedness.
These
and
other
risk
factors
are
discussed
in
detail
in
the
Risk
Factors
section
of
the
company’s
Form
10-K
for
the
year
ended
December
31,
2007,
filed
with
the
Securities
and
Exchange
Commission
on
February
29,
2008.
We
undertake
no
obligation
to
publicly
update
or
revise
any
forward-looking
statement,
whether
as
a
result
of
new
information,
future
events
or
otherwise.


3
CHOICE HOTELS OVERVIEW
Leading gainer of US hotel market
share*
9.4% share of branded US hotels (+180
basis points over last 5 years)*
2nd largest U.S. hotelier*
65+ year-old company with well-known,
diversified brands suitable for various
stages of hotel life cycle
Core competencies and services drive
demand for our brands and deliver
business for our franchisees
Global pipeline of 1,074 hotels under
construction, awaiting conversion or
approved for development
Source: Choice Internal Data, September 30, 2008
*
Based
on
number
of
hotels
as
of
October
31,
2008
(Smith
Travel
Research)
Fee-for-service business model
Predictable, profitable growth in a variety
of lodging and economic environments
10 consecutive years of franchising
revenue and adjusted EBITDA growth
Cumulative free cash flows of more than
$1 billion since 1997
>99% returned to shareholders through
share repurchases and dividends
Capital “light”
model generates strong
returns on invested capital
Long-term franchise contracts and scale
represent barriers to entry
Strong, Growing, Global Hotel
Franchising Business
Highly Attractive Business Model
With Strong Financial Returns


4
ONE OF THE LARGEST HOTELIERS
Source: Smith Travel Research, Annual data as of October 31. October 2008
Market Share
11.9%
9.4%
5.8%      5.6%       5.2%      4.1%      1.9%       1.2%        0.8%        0.5%
5 yr. bps
(03-08)
-60
180
80
130          70
-40
-60     
10
0             -70
Leading Gainer of Market Share (% of Hotels Open in U.S.)
0
2
4
6
8
10
12
14
Wyndham
Choice
IHG
Hilton
Marriott
Best
Western
Accor
Carlson
Starwood
Hyatt
2003
2004
2005
2006
2007
2008


5
* Excludes cost of land
Conversion
$40,000+
$84,000+
$76,000+
$95,000+
$50
$70
$100+
Targeted Average Daily Rate
$61,000+
$54,000+
$80
FAMILY OF WELL KNOWN AND
DIVERSIFIED BRANDS
Estimated Per Room Investment*
New Construction
Source: Choice Internal Data, April 2008
$65,000+


6
Source: Smith Travel Research, Choice Internal Data, October 2008
WELL POSITIONED FOR LONG-TERM GROWTH IN
LIMITED SERVICE NEW CONSTRUCTION SEGMENT
Domestic Hotels
1,606
1,451
678
555
431
363
532
1,557
Holiday Inn
Express
Hampton
Inn / Inn &
Suites
La Quinta
Inn/Inn &
Suites
Fairfield
Inn
Country
Inn &
Suites


7
2,029
1,891
1,757
1,703
1,606
1,557
910
899
824
788
787
678
555
555
381
361
347
338
291
281
169
Domestic Hotels
Source: Smith Travel Research, Choice Internal Data, October 2008
SIGNIFICANT GROWTH OPPORTUNITIES
REMAIN IN LARGE CONVERSION MARKET
Chart does not include
17,000+ independent
hotels
in budget, economy and
mid-scale segments
Best
Western
Holiday Inn
Express
Motel
6
La Quinta Inn/
La Quinta Inn
& Suites
Hampton Inn /
Hampton Inn
& Suites
Fairfield
Inn
Red Roof
Inn
Knights
Inn
Other
(includes
60+ brands)
Days Inn
Holiday Inn /
Holiday Inn
Select
Americas
Best Value
Inn
Travelodge
Howard
Johnson
Microtel
Super 8
Ramada/
Ramada
Limited


8
DOMESTIC PIPELINE OF 955 HOTELS
63
283
167
149
93
40
40
38
38
44
Mid-scale
Extended Stay
Economy
Upscale
Source: Choice Internal Data, September 2008
New Construction
Conversion


9
275 hotels
Canada
16 hotels
Mexico
262 hotels
Continental
Europe, UK
& Ireland
155 hotels
Scandinavia
48 hotels
Brazil
49 hotels
Japan
4 hotels
China
2 hotels
Malaysia
1 hotel
Lebanon
25 hotels
India
1,100 properties
32 countries and
territories on 5
continents
Large global “pure
hotel franchising”
business
Track record of
consistent,
conservative,
profitable growth
Significant long-term
growth opportunity in
underrepresented
regions/countries
119 hotels under
construction, awaiting
conversion or
approved for
development
Source: Choice Internal Data, September 2008
STRONG PRESENCE IN MAJOR
TRAVEL MARKETS OUTSIDE OF THE U.S.
13 hotels
Central
America
2 hotels
Singapore
258 hotels
Australia &
New Zealand


10
SERVICES LIFECYCLE IMPROVES
BRANDS AND PROPERTY PERFORMANCE
FRANCHISED
FRANCHISED
PROPERTIES
PROPERTIES
RETURN ON
RETURN ON
INVESTMENT
INVESTMENT
Brand Planning
and Management
Targeted, differentiated
programs, amenities and
services for each brand
Brand Performance
Revenue and guest service
consulting
Inventory and rate
management
Local sales and marketing
Independent third-party quality
assurance
Training
On-site
Regional
Web-based
GM Certification
Opening Services
Ensure hotels open
successfully and meet or
exceed brand standards
Portfolio
Management
Repositioning
Relicensing
Termination
Procurement
Services
Value-engineered
prototypes and
design packages
Negotiated vendor
relationships


11
MARKETING LEVERAGES SIZE,
SCALE AND DISTRIBUTION
$300-plus million in annual marketing and reservation system fees
Leverage expertise in on-line, targeted interactive marketing to influence
guest hotel stay decisions
Multi and single brand advertising campaigns
Focus on driving guests to Choice central channels
Facilitate “one-stop”
shopping
Strong and growing loyalty program
Growing brand awareness
Source: Choice Internal Data, September 2008


12
STRONG AND GROWING AIDED
BRAND AWARENESS
98
90
62
87
83
95
58
29
15
20
41
97
76
44
86
70
13
Comfort
Inn
Comfort
Suites
Sleep Inn
Quality
Clarion
Econo
Lodge
Rodeway MainStay
Inn
Suburban
Cambria
Suites
Choice
Hotels
2001
2008 YTD
Source: Millward
Brown, September 2008


13
8.3%
10.0%
12.2%
15.3%
16.2%
17.9%
20.0%
21.6%
2001
2002
2003
2004
2005
2006
2007
YTD 10/31/08
STRONG, GROWING LOYALTY PROGRAM
Comprehensive loyalty rewards program
7.5
million
members
worldwide–
contribute
over
20%
of
domestic
gross
room
revenues
More than 1 million members added in 2008
Delivers incremental business to all Choice brand
hotels
Important selling point for franchise sales
*
Excludes
Econo
Lodge
and
Rodeway
Inn
brands
Source: Choice Internal Data, October 31, 2008
Choice Privileges Revenue as Percent
of Domestic Gross Room Revenues*


14
LARGE AND GROWING CENTRAL RESERVATIONS
SYSTEM (“CRS”) DELIVERY PUTS “HEADS IN BEDS”
All
Hotel Direct
Reservation
Choice Central
Reservation
Contribution
1/3
Domestic Franchise System
Gross Room Revenue Source
Domestic Choice CRS
Net Room Revenue
$1,668
$1,161
$1,000
$1,200
$1,400
$1,600
$1,800
2005
2006
2007
TTM
9/30/08
$ in Millions
Source: Choice Internal Data, September 2008


15
Central Channel ADR
Source: Choice Internal Data, September 2008
Domestic Choice CRS
Net Channel Share
$66.11
$73.54
$71.59
$77.90
$73.35
$84.22
2005
2006
2007
TTM 9/30/08
Systemwide
Call Center
choicehotels.com
SIGNIFICANT AVERAGE DAILY RATE PREMIUM
ON CENTRAL RESERVATIONS BOOKINGS
47%
61%
23%
35%
16%
18%
2005
2006
2007
Internet
Voice
Travel Agent (GDS)
TMM
Sept 2008


16
MANAGING DIFFERENTLY
IN LODGING DOWNTURN
Leverage brand preference and conversion opportunity during
lodging down cycle to drive market share
Reallocate resources and deliver tools to position franchisees to
capture larger share of shrinking travel demand
Implement contingency plans at all levels of the organization
Delay non-mission critical operating and capital spending
Ensure adequate liquidity


17
LODGING DOWNCYCLE TRENDS
-4.0
-3.0
-2.0
-1.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
GDP
Demand
Supply
1990 +2.0%
1991 - 2.5%
1992 +2.5%
2001  -7.0%
2002 -2.7%
2003  +0.3%
Financial
Markets/
Housing Crisis
IND. REVPAR
IND. REVPAR
1990 +1.7%
1991 - 2.7%
1992 +1.4%
CHH REVPAR
CHH REVPAR
2001  -2.4%
2002  -3.8%
2003  -0.8%
Each
recession
-
supply
grew
faster
than
demand
and
the
economy
(GDP)
9/11
recession
Gulf war
recession
Source: Bureau of Economic Analysis, Blue Chip Economic Indicators, Smith Travel Research, Choice Internal Data, December 2008


18
184
174
116
63
128
182
237
288
327
322
134
124
184
241
342
370
402
432
443
470
318
298
300
304
470
552
639
720
770
792
1999
2000
2001
2002
2003
2004
2005
2006
2007
TTM 9/30/08
New Construction
Conversion
Total
Source: Choice Internal Data, September 2008
CONVERSION BRAND FRANCHISE SALES
OPPORTUNITY IN SOFT NEW CONSTRUCTION
ENVIRONMENT


19
153
188
158
146
190
254
332
403
383
378
5.0%
6.0%
4.9%
4.4%
5.5%
7.0%
8.7%
9.3%
8.7%
9.6%
1999
2000
2001
2002
2003
2004
2005
2006
2007
TTM
9/30/08
Relicensing Contracts
Relicensings as % of the prior year's ending system size
Source: Choice Internal Data, September 2008
RELICENSING ACTIVITY SIMILAR TO NEW
CONSTRUCTION BRAND SALES


20
STRONG, STEADY FRANCHISE
SYSTEM GROWTH
3,039
3,123
3,244
3,327
3,482
3,636
3,834
4,048
4,211
4,445
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
252
258
266
271
294
310
329
339
354
282
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Domestic Hotels On-Line
Domestic Rooms On-Line
(in thousands)
Source: Choice Internal Data, December 2007
CAGR = 4.4%
CAGR = 5.0%
CAGR = 3.9%
CAGR = 4.7%


21
FRANCHISING REVENUE STREAM LESS
VOLATILE THAN REVPAR
-6%
-4%
-2%
0%
2%
4%
6%
8%
10%
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
$0
$50
$100
$150
$200
$250
$300
$350
CHH RevPAR
STR Chain Scale (Supply Weighted)
Industry RevPAR
Franchising Revenue
Source: Smith Travel Research, Choice Internal Data, December 2007
($ in millions)


22
ADJUSTED EBITDA LESS VOLATILE
THAN INDUSTRY PROFITABILITY
0
5
10
15
20
25
30
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
0
50
100
150
200
250
Industry Profits
Adjusted EBITDA
Source: Smith Travel Research, Choice Internal Data, December 2007


23
CAPITAL “LIGHT”
MODEL GENERATES
STRONG RETURNS ON INVESTED CAPITAL
19.5%
78.5%
15.2%
16.1%
14.7%
27.6%
36.7%
49.7%
62.9%
68.8%
63.3%
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
TTM
9/30/08
Source: Choice Internal Data, September 2008


24
TRACK RECORD OF STRONG
EARNINGS PER SHARE GROWTH
$0.40
$0.51
$0.51
$0.58
$0.76
$0.93
$1.07
$1.26
$1.49
$1.74
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Source: Choice Internal Data, December 2007, Per Share Amounts Retroactively Adjusted For 2005 Stock Split
Adjusted Diluted Earnings Per Share


25
-
7.9
7.2
24.0
10.8
5.7
6.4
4.9
3.2
1.6
2.2
10.2 x
14.8 x
20.3 x
17.0 x
14.9 x
11.0 x
11.9 x
10.2 x
8.6 x
11.3 x
11.9 x
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
YTD 12/17/08
Millions of Shares Repurchased
Avg. TEV/EBITDA
Source: Capital IQ, Choice Internal Data, December 2008, Share amounts for 2005 and prior years retroactively adjusted for 2005 two-for-one stock split
Remaining authority on current authorization –
5.9 million shares as of December 17, 2008
OPPORTUNISTIC SHARE REPURCHASES KEY
PART OF CAPITAL ALLOCATION STRATEGY


26
2.17%
0.00%
2.85%
0.00%
0.00%
0.00%
5.94%
2.95%
2.94%
0.00%
0.00%
Choice
Great
Wolf
Starwood
Morgans
Hotel Group
Wyndham
Gaylord
Home Inns
Marriott
Red Lion
Orient-Express
IHG
Source: Bloomberg Financial, December 12, 2008
HIGH DIVIDEND YIELD COMPARED
TO OTHER LODGING C-CORPS


27
CREDIT STRENGTHS
Solid investment grade company
Moody’s Baa3
Standard & Poor’s BBB
Strong liquidity position
$350 million committed revolver matures June 2011 with $76 million
available as of December 15, 2008
No debt maturities until 2011
Substantial financial flexibility
Minimal contingent liability exposure
Source: Choice Internal Data, December 2008


28
STRATEGIC AGENDA FOR CHOICE’S BRANDS,
GROWTH AND SHAREHOLDERS
Continue core brand market share, unit growth and brand
performance improvements
Continue shareholder-friendly capital allocation policies
Leverage financial capacity/strength to expand scale of emerging
brands
Evaluate opportunities to enter new segments
Continue international expansion


29
Source: Choice Internal Data, December 2008
FINANCIAL PROJECTIONS
Gross Domestic Unit Openings
2008E –
332 Conversion Units (68%), 156 New Construction Units (32%)
2009E –
344 Conversion Units (73%), 129 New Construction Units (27%)
Adjusted diluted earnings per share projections assume no share repurchases subsequent to December 17, 2008
Outstanding common shares approximately 60.8 million as of December 17, 2008
Previous Expectations
Current Expectations
Full Year 2008
Full Year 2008
Target
2% RevPAR
Sensitivity
Unit Growth
5.5%
5.5%
3.5%
3.5%
RevPAR
Decline
-1.50%
-1.80%
-6.0%
-8.0%
Effective Royalty Rate Improvement
6 bps
6 bps
3 bps
3 bps
Adjusted EBITDA (in millions)
$197.5
$196.5
(1)
$184.2
$179.8
Adjusted Diluted EPS
$1.76
$1.71
(2)
$1.74
$1.69
Effective Tax Rate
37.0%
37.0%
36.5%
36.5%
(1)
Our current expectation for adjusted EBITDA for 2008 has been reduced by an incremental $2.1 million of termination benefits
compared to our previous expectation as a result of certain
previously unanticipated workforce reductions.
(2)
Our current expectation for adjusted diluted EPS for 2008 includes termination benefits of $0.02 per share mentioned above
and incremental investment losses of approximately $0.03 per diluted share related to assets held in the Company's
non-qualified retirement plans compared to our previous expectation.
Current Expectations
Full Year 2009


30
Appendix
Reconciliation of Non-GAAP
Financial Measurements to GAAP


31
DISCLAIMER
Adjusted
franchising
margins,
adjusted
earnings
before
interest
depreciation
and
amortization
(EBITDA),
adjusted
net
income,
adjusted
diluted
earnings
per
share,
franchising
revenues,
net
operating
profits
after
taxes
(NOPAT),
return
on
invested
capital
(ROIC)
and
free
cash
flows
are
non-GAAP
financial
measurements.
These
financial
measurements
are
presented
as
supplemental
disclosures
because
they
are
used
by
management
in
reviewing
and
analyzing
the
company’s
performance.
This
information
should
not
be
considered
as
an
alternative
to
any
measure
of
performance
as
promulgated
under
accounting
principles
generally
accepted
in
the
United
States
(GAAP),
such
as
operating
income,
net
income,
diluted
earnings
per
share,
total
revenues
or
net
cash
provided
by
operating
activities.
The
calculation
of
these
non-
GAAP
measures
may
be
different
from
the
calculation
by
other
companies
and
therefore
comparability
may
be
limited.
The
company
has
included
the
following
appendix
which
reconcile
these
measures
to
the
comparable
GAAP
measurement.


32
FRANCHISING REVENUES AND ADJUSTED
FRANCHISING MARGINS
Source: Choice Internal Data, December 2007
($ amounts in thousands)
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
2007
2006
2005
2004
2003
2002
Total Revenues
615,494
$      
539,903
$      
472,098
$      
428,208
$      
385,866
$      
365,562
$      
Adjustments:
     Marketing and Reservation 
(316,827)
       
(273,267)
       
(237,822)
       
(220,732)
       
(195,219)
       
(190,145)
       
     Product Sales
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
     Hotel Operations
(4,692)
           
(4,505)
           
(4,293)
           
(3,729)
           
(3,565)
           
(3,331)
           
Franchising Revenues
293,975
$      
262,131
$      
229,983
$      
203,747
$      
187,082
$      
172,086
$      
Operating Income
185,199
$      
166,625
$      
143,750
$      
124,983
$      
113,946
$      
104,700
$      
Adjustments
     Hotel Operations
(1,451)
           
(1,311)
           
(1,068)
           
(725)
              
(842)
              
(385)
              
     Acceleration of Management Succession Plan
     Executive Termination Benefits
3,690
            
-
                 
-
                 
-
                 
-
                 
-
                 
     Product Sales
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
     Impairment of Friendly Investment
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
Net
187,438
$      
165,314
$      
142,682
$      
124,258
$      
113,104
$      
104,315
$      
Adjusted Franchising Margin
63.8%
63.1%
62.0%
61.0%
60.5%
60.6%


33
FRANCHISING REVENUES AND ADJUSTED
FRANCHISING MARGINS (CONTINUED)
Source: Choice Internal Data, December 2007
($ amounts in thousands)
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
2001
2000
1999
1998
1997
Total Revenues
341,428
$      
352,841
$              
324,203
$              
165,474
$              
175,416
$            
Adjustments:
     Marketing and Reservation 
(168,170)
       
(185,367)
               
(162,603)
              
-
                         
-
                       
     Product Sales
-
                 
-
                         
(3,871)
                   
(20,748)
                  
(23,806)
               
     Hotel Operations
(3,215)
           
(1,249)
                    
-
                        
(1,098)
                    
(17,303)
               
Franchising Revenues
170,043
$      
166,225
$              
157,729
$              
143,628
$              
134,307
$            
Operating Income
73,577
$        
92,427
$                 
94,170
$                 
85,151
$                 
77,068
$              
Adjustments
     Hotel Operations
(714)
              
(640)
                       
-
                        
35
                          
(1,679)
                  
     Acceleration of Management Succession Plan
     Executive Termination Benefits
-
                 
-
                         
-
                        
-
                         
-
                       
     Product Sales
-
                 
-
                         
12
                          
(1,216)
                    
(1,037)
                  
     Impairment of Friendly Investment
22,713
          
-
                         
-
                        
-
                         
-
                       
Net
95,576
$        
91,787
$                 
94,182
$                 
83,970
$                 
74,352
$              
Adjusted Franchising Margin
56.2%
55.2%
59.7%
58.5%
55.4%


34
RETURN ON INVESTED CAPITAL
Source: Choice Internal Data, December 2008
(a) Operating income and tax rate for the year ended December 31, 2001 have been adjusted to exclude the effect
of a $22.7 million impairment charge related to the write-off of the company’s investment in Friendly Hotels.
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
($ in millions)
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
1997
1998
1999
2000
2001
2002
Operating Income (a)
$77.1
$85.2
$94.2
$92.4
$96.3
$104.7
Tax Rate(a)
41.7%
41.7%
39.5%
39.0%
35.0%
36.5%
After-Tax Operating Income
45.0
49.7
57.0
56.4
62.6
66.5
+ Depreciation & Amortization
9.2
6.7
7.7
11.6
12.5
11.3
- Maintenance CAPEX
9.2
6.7
7.7
11.6
12.5
11.3
Net Op. Profit After-tax (NOPAT)
$45.0
$49.7
$57.0
$56.4
$62.6
$66.5
Total Assets
386.4
398.2
464.7
484.1
321.2
316.8
- Current Liabilities
68.2
64.7
88.7
93.8
71.2
84.3
Invested Capital
318.2
333.6
375.9
390.3
250.0
232.5
Return on Average Invested Capital
17.8%
15.2%
16.1%
14.7%
19.5%
27.6%


35
RETURN ON INVESTED CAPITAL (CONTINUED)
Trailing Twelve
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Months Ended
($ in millions)
December 31,
December 31,
December 31,
December 31,
December 31,
September 30,
2003
2004
2005
2006
2007
2008
Operating Income (a)
$113.9
$125.0
$143.8
$166.6
$185.2
$188.6
Tax Rate(a)
36.1%
35.1%
33.0%
27.4%
36.0%
36.6%
After-Tax Operating Income
72.8
81.1
96.3
121.0
118.5
119.6
+ Depreciation & Amortization
11.2
9.9
9.1
9.7
8.6
8.4
- Maintenance CAPEX
11.2
9.9
9.1
9.7
8.6
8.4
Net Op. Profit After-tax (NOPAT)
$72.8
$81.1
$96.3
$121.0
$118.5
$119.6
Total Assets
267.3
263.4
265.3
303.3
328.4
349.9
- Current Liabilities
102.2
102.1
120.3
139.8
147.5
153.1
Invested Capital
165.1
161.3
145.0
163.5
180.9
196.8
Return on Average Invested Capital
36.7%
49.7%
62.9%
78.5%
68.8%
63.3%
(a) Operating income and tax rate for the year ended December 31, 2001 have been adjusted to exclude the effect
of a $22.7 million impairment charge related to the write-off of the company’s investment in Friendly Hotels.
Source: Choice Internal Data, December 2008


36
FREE CASH FLOWS
Trailing Twelve
Months Ended
Nine Months Ended
Year Ended
Year Ended
Year Ended
Year Ended
September 30,
September 30,
December 31,
December 31,
December 31,
December 31,
($ in thousands)
2008
2008
2007
2006
2005
2004
Net Cash Provided by Operating Activities
138,364
$            
92,391
$                     
146,135
$        
153,928
$        
133,588
$        
108,908
$        
Net Cash Provided(Used) by Investing Activities
(17,610)
              
(14,932)
                      
(21,260)
           
(17,331)
           
(24,531)
           
(14,544)
           
Free Cash Flows
120,754
$            
77,459
$                     
124,875
$        
136,597
$        
109,057
$        
94,364
$          
Source: Choice Internal Data, December 2008


37
FREE CASH FLOWS (continued)
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
($ in thousands)
2003
2002
2001
2000
1999
1998
Net Cash Provided by Operating Activities
115,304
$        
99,018
$          
101,712
$        
53,879
$          
65,040
$          
38,952
$          
Net Cash Provided(Used) by Investing Activities
27,784
            
(14,683)
           
87,738
            
(16,617)
           
(36,031)
           
(9,056)
             
Free Cash Flows
143,088
$        
84,335
$          
189,450
$        
37,262
$          
29,009
$          
29,896
$          
Source: Choice Internal Data, December 2008


38
ADJUSTED EBITDA
Source: Choice Internal Data, December 2008
Forecasted
Trailing Twelve
Year Ended
Months Ended
Year Ended
Year Ended
Year Ended
Year Ended
($ in thousands)
December 31,
September 30,
December 31,
December 31,
December 31,
December
31,
TARGET
2% RevPAR
Sensitivity
2008
2008
2007
2006
2005
2004
Operating Income
175,242
$      
170,802
$      
182,224
$     
188,590
$     
185,199
$     
166,625
$     
143,750
$     
124,983
$     
Adjustments
Acceleration of Management Succession Plan
-
-
6,069
6,069
-
-
-
-
Executive Termination Benefits
-
-
-
-
3,690
-
-
-
Product Sales
-
-
-
-
-
-
-
-
Impairment of Friendly investment
-
-
-
-
-
-
-
-
Depreciation and Amortization
8,994
8,994
8,232
8,392
8,637
9,705
9,051
9,947
Adjusted EBITDA
184,236
$      
179,796
$      
196,525
$     
203,051
$     
197,526
$     
176,330
$     
152,801
$     
134,930
$     
Forecasted Year Ended,
December 31, 2009


39
ADJUSTED EBITDA (CONTINUED)
Source: Choice Internal Data, December 2008
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
($ in thousands)
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
2003
2002
2001
2000
1999
1998
1997
Operating Income
113,946
$      
104,700
$      
73,577
$        
92,427
$        
94,170
$        
85,151
$        
77,068
$        
Adjustments
Acceleration of Management Succession Plan
-
               
-
               
-
               
-
               
-
               
-
               
-
               
Executive Termination Benefits
-
               
-
               
-
               
-
               
-
               
-
               
-
               
Product Sales
-
               
-
               
-
               
-
               
12
                
(1,216)
          
(1,037)
          
Impairment of Friendly investment
-
               
-
               
22,713
          
-
               
-
               
-
               
-
               
Depreciation and Amortization
11,225
          
11,251
          
12,452
          
11,623
          
7,687
            
6,710
            
9,173
            
Adjusted EBITDA
125,171
$      
115,951
$      
108,742
$      
104,050
$      
101,869
$      
90,645
$        
85,204
$        


40
ADJUSTED DILUTED EARNINGS PER SHARE
Source: Choice Internal Data, December 2008
Forecasted
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
(In thousands, except per share amounts)
TARGET
2% RevPAR
Sensitivity
2008
2007
2006
2005
2004
Net Income
106,747
$             
103,875
$             
103,422
$           
111,301
$           
112,787
$           
87,565
$             
74,345
$             
Adjustments:
Loss(Gain) on Extinguishment of Debt
-
                        
-
                        
-
                      
-
                      
217
                     
-
                      
433
                     
Acceleration of Management Sucession Plan, Net of Taxes
-
                        
-
                        
3,799
                  
-
                      
-
                      
-
                      
-
                      
Executive Termination Benefits, Net of Taxes
-
                        
-
                        
-
                      
2,310
                  
-
                      
-
                      
-
                      
Resolution of Provisions for Income Tax Contingencies
-
                        
-
                        
-
                      
-
                      
(12,791)
              
(4,855)
                 
(1,182)
                 
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                        
-
                        
-
                      
-
                      
-
                      
1,192
                  
-
                      
Loss(Gain) on Sunburst Note Transactions
-
                        
-
                        
-
                      
-
                      
-
                      
-
                      
-
                      
Impairment of and Equity Losses in Friendly Hotels PLC Investment
-
                        
-
                        
-
                      
-
                      
-
                      
-
                      
-
                      
Adjusted Net Income
106,747
$             
103,875
$             
107,221
$           
113,611
$           
100,213
$           
83,902
$             
73,596
$             
Weighted Average Shares Outstanding-Diluted
61,515
                  
61,515
                  
62,523
               
65,331
               
67,050
               
66,336
               
69,000
               
Diluted Earnings Per Share
1.74
$                    
1.69
$                    
1.65
$                  
1.70
$                  
1.68
$                  
1.32
$                  
1.08
$                  
Adjustments:
Loss(Gain) on Extinguishment of Debt
-
                        
-
                        
-
                      
-
                      
-
                      
-
                      
0.01
                    
Acceleration of Management Sucession Plan, Net of Taxes
-
                        
-
                        
0.06
                    
-
                      
-
                      
-
                      
-
                      
Executive Termination Benefits, Net of Taxes
-
                        
-
                        
-
                      
0.04
                    
-
                      
-
                      
-
                      
Resolution of Provisions for Income Tax Contingencies
-
                        
-
                        
-
                      
-
                      
(0.19)
                   
(0.08)
                   
(0.02)
                   
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                        
-
                        
-
                      
-
                      
-
                      
0.02
                    
-
                      
Loss(Gain) on Sunburst Note Transactions
-
                        
-
                        
-
                      
-
                      
-
                      
-
                      
-
                      
Impairment of and Equity Losses in Friendly Hotels PLC Investment
-
                        
-
                        
-
                      
-
                      
-
                      
-
                      
-
                      
Adjusted Diluted Earnings Per Share (EPS)
1.74
$                    
1.69
$                    
1.71
$                  
1.74
$                  
1.49
$                  
1.26
$                  
1.07
$                  
December 31, 2009
Forecasted Year Ending


41
ADJUSTED DILUTED EARNINGS PER SHARE
(CONTINUED)
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
Year Ended
December 31,
December 31,
December 31,
December 31,
December 31,
December 31,
(In thousands, except per share amounts)
2003
2002
2001
2000
1999
1998
Net Income
71,863
$             
60,844
$             
14,327
$             
42,445
$             
57,155
$             
55,305
$             
Adjustments:
Loss(Gain) on Extinguishment of Debt
-
                      
-
                      
-
                      
-
                          
-
                          
(7,232)
                 
Executive Termination Benefits, Net of Taxes
-
                      
-
                      
-
                      
-
                          
-
                          
-
                          
Resolution of Provisions for Income Tax Contingencies
-
                      
-
                      
-
                      
-
                          
-
                          
-
                          
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                      
-
                      
-
                      
-
                          
-
                          
-
                          
Loss(Gain) on Sunburst Note Transactions
(3,383)
                 
-
                      
-
                      
4,721
                  
-
                          
-
                          
Impairment of and Equity Losses in Friendly Hotels PLC Investment
-
                      
-
                      
37,166
               
7,532
                  
-
                          
-
                          
Adjusted Net Income
68,480
$             
60,844
$             
51,493
$             
54,698
$             
57,155
$             
48,073
$             
Weighted Average Shares Outstanding-Diluted
73,349
               
80,114
               
89,144
               
106,506
             
111,334
             
119,096
             
Diluted Earnings Per Share
0.98
$                  
0.76
$                  
0.16
$                  
0.40
$                  
0.51
$                  
0.46
$                  
Adjustments:
Loss(Gain) on Extinguishment of Debt
-
                      
-
                      
-
                      
-
                      
-
                      
(0.06)
                   
Executive Termination Benefits, Net of Taxes
-
                      
-
                      
-
                      
-
                      
-
                      
-
                      
Resolution of Provisions for Income Tax Contingencies
-
                      
-
                      
-
                      
-
                      
-
                      
-
                      
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                      
-
                      
-
                      
-
                      
-
                      
-
                      
Loss(Gain) on Sunburst Note Transactions
(0.05)
                   
-
                      
-
                      
0.04
                    
-
                      
-
                      
Impairment of and Equity Losses in Friendly Hotels PLC Investment
-
                      
-
                      
0.42
                    
0.07
                    
-
                      
-
                      
Adjusted Diluted Earnings Per Share (EPS)
0.93
$                  
0.76
$                  
0.58
$                  
0.51
$                  
0.51
$                  
0.40
$                  
Source: Choice Internal Data, December 2008