DEF 14A 1 w77292def14a.htm DEFINITIVE SCHEDULE 14A def14a
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 14A
Proxy Statement Pursuant to Section 14(a) of the Securities
Exchange Act of 1934

Filed by the Registrant þ
Filed by a Party other than the Registrant o
Check the appropriate box:
o   Preliminary Proxy Statement
 
o   Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
 
þ   Definitive Proxy Statement
o   Definitive Additional Materials
o   Soliciting Material Pursuant to Section 240.14a-12
 
THE BON-TON STORES, INC.

(Name of Registrant as Specified in Its Charter)
 

(Name of Person(s) Filing Proxy Statement if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
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 o   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
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 o   Fee paid previously with preliminary materials.
 
 o   Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the form or schedule and the date of its filing.
  (1)   Amount previously paid:
 
     
 
 
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(GRAPHICS)
PROXY STATEMENT & NOTICE OF 2010 ANNUAL MEETING


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(THE BON-TON INC. LOGO)
THE BON uTON STORES, INC.
2801 East Market Street
York, PA 17402
www.bonton.com
 
May 4, 2010
 
Dear Shareholder:
 
You are cordially invited to attend our Annual Meeting of Shareholders to be held at the Company’s offices, 2801 East Market Street, York, Pennsylvania on Tuesday, June 15, 2010, beginning at 9:00 a.m. Enclosed is the official notice of meeting, the proxy statement, the proxy card and our 2009 Annual Report.
 
We are using the Securities and Exchange Commission rule that allows companies to furnish proxy materials over the internet. We are mailing to many of our shareholders a notice that the proxy materials, including our 2009 Annual Report, are available on our website rather than sending a paper copy of this proxy statement and our 2009 Annual Report. We believe this electronic proxy process will expedite shareholders’ receipt of proxy materials, conserve valuable natural resources and reduce the Company’s costs of printing and distributing proxy materials.
 
Your vote is important to us. Even if you plan to attend the meeting, please sign, date and return your proxy in the enclosed postage-paid envelope or vote by telephone or over the internet.
 
Sincerely,
 
-s- Tim Grumbacher
Tim Grumbacher
Executive Chairman of the Board


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THE BON uTON STORES, INC.
2801 East Market Street
York, PA 17402
www.bonton.com
 
NOTICE OF ANNUAL MEETING
 
The Annual Meeting of Shareholders of The Bon-Ton Stores, Inc. will be held on Tuesday, June 15, 2010, at 9:00 a.m., at the Company’s offices, 2801 East Market Street, York, Pennsylvania.
 
The purposes of the meeting are:
 
1. To elect an eight-member Board of Directors for a one-year term.
 
  2.  To ratify the appointment of KPMG LLP as independent registered public accounting firm for 2010.
 
  3.  To consider any other matters as may properly come before the meeting.
 
Shareholders who owned shares of our stock at the close of business on April 16, 2010 may attend and vote at the meeting. You may vote by telephone or over the internet or by mailing the proxy card in the enclosed postage-paid envelope. Any shareholder attending the meeting may vote in person, even if he or she has already returned a proxy card or voted by telephone or over the internet.
 
-s- Robert E. Stern
Robert E. Stern
Vice President,
General Counsel and Secretary
 
York, Pennsylvania
May 4, 2010
 
 
Please vote by telephone or over the internet as instructed on the enclosed proxy card or complete, sign and date the proxy card as promptly as possible and return it in the enclosed envelope. If you vote by telephone or over the internet, do not return your proxy card.
 
IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE
SHAREHOLDER MEETING TO BE HELD ON JUNE 15, 2010
 
This proxy statement and the Company’s Annual Report for the fiscal year ended January 30, 2010 are both available in the Investor Relations section of the Company’s website at www.bonton.com.


 

 
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THE BON-TON STORES, INC.
 
PROXY STATEMENT
 
We are providing this proxy statement to solicit your proxy for use at the Annual Meeting of Shareholders (the “meeting”) which will be held at 9:00 a.m. on Tuesday, June 15, 2010. The proxy materials, which consist of the Annual Report, the Notice of Annual Meeting, this proxy statement and the proxy card, are being made available to our shareholders on or about May 4, 2010.
 
The Company is furnishing proxy materials over the internet pursuant to rules adopted by the Securities and Exchange Commission (the “SEC”). We are mailing to many of our shareholders a notice that the proxy materials are available on our website. The notice provides instructions on accessing the proxy materials and submitting your proxy on-line. The notice also provides instructions for requesting paper copies of the proxy materials, which are available free of charge.
 
We do not anticipate that any matters will be raised at the meeting other than those described in the notice. If any other matters come before the meeting, your proxies will be authorized to act in accordance with their best judgment.
 
When your proxy card is signed and returned, or you have submitted your proxy over the internet or by telephone, your shares will be voted in accordance with your instructions. If your proxy card is signed and returned without specifying choices, your shares will be voted “for” the Board nominees and “for” ratification of the appointment of KPMG LLP as independent registered public accounting firm.
 
You may revoke your proxy before its exercise by notifying the Secretary of the Company in writing, by delivering a properly executed, later-dated proxy card, by submitting your proxy again over the internet or by telephone or by voting in person at the meeting.
 
Your proxy is being solicited by the Board of Directors (the “Board”). We will bear the cost of this solicitation, including the charges of brokerage houses, nominees and fiduciaries in forwarding these materials to beneficial owners. This solicitation may be made in person, by telephone or by other means of communication by our directors, officers or employees.
 
References in this proxy statement to a year refer to our fiscal year, which is the 52 or 53 week period ending on the Saturday nearer to January 31 of the following calendar year (for example, a reference to 2009 is a reference to the fiscal year ended January 30, 2010).
 
VOTING PROCEDURES AND SECURITY OWNERSHIP
 
Outstanding Shares and Voting Rights
 
Shareholders of record at the close of business on April 16, 2010 are entitled to vote at the meeting. At that time, there were 16,069,827 shares of common stock and 2,951,490 shares of Class A common stock outstanding. The common stock and the Class A common stock vote together on all matters. Holders of common stock are entitled to one vote per share and holders of Class A common stock are entitled to ten votes per share. There are no other classes of voting securities outstanding. In the election of directors, shareholders do not have cumulative voting rights.
 
The presence at the meeting, in person or by proxy, of persons entitled to cast a majority of the shareholder votes will constitute a quorum.
 
The eight nominees receiving a plurality of the votes cast (that is, the eight nominees receiving the greatest number of votes) will be elected. A proxy marked “withhold” with respect to the election of a director will not be voted as to the director indicated, but will be counted for purposes of determining whether there is a quorum.
 
Approval of any other matter requires the affirmative vote of a majority of the votes cast. Abstentions and broker non-votes are counted to determine whether a quorum is present at the


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meeting but are not counted as a vote in favor of or against a particular matter. A “broker non-vote” occurs when a holder of record for a beneficial owner does not vote on a particular matter because the holder of record does not have discretionary voting power as to that item and has not received voting instructions from the beneficial owner.
 
Please note that the rules that guide how most brokers vote your stock have changed. The rules provide that brokerage firms or other nominees may not vote your shares with respect to matters that are not “routine” under the rules. The rules were recently amended to provide that the election of directors is no longer a “routine” matter. Accordingly, most brokerage firms or other nominees may not vote your shares with respect to the election of directors without specific instructions from you as to how your shares are to be voted. The ratification and appointment of our independent registered public accounting firm for 2010 is considered a “routine” matter under the rules and, therefore, brokerage firms and other nominees have the authority under the rules to vote your unvoted shares with respect to this matter if you have not furnished voting instructions within a specified period of time prior to the meeting.
 
If you own common stock in your own name, you are an “owner of record.” This means you may direct the persons named as proxies how to vote your shares. If you fail to return your proxy, the proxies cannot vote your shares at the meeting.
 
You have four voting options:
 
  •   Internet:  You can vote over the internet at the internet address shown on your proxy card. Internet voting is available 24 hours a day. If you have access to the internet, we encourage you to vote this way. If you vote over the internet, do not return your proxy card.
 
  •   Telephone:  You can vote by calling the toll-free telephone number on your proxy card. Telephone voting is available 24 hours a day. Easy-to-follow voice prompts allow you to vote your shares and confirm that your instructions have been properly recorded. If you vote by telephone, do not return your proxy card.
 
  •   Proxy Card:  You can vote by signing, dating and mailing your proxy card in the postage-paid envelope provided.
 
  •   Vote in Person:  You can attend the Annual Meeting and vote at the meeting.
 
If a broker, bank or other nominee holds your common stock for your benefit but not in your name, your shares are in “street name.” In that case, your bank, broker or other nominee will send you a voting instruction form to use in voting your shares. The availability of internet and telephone voting depends on their voting processes. Please follow the voting instruction form sent to you by your bank, broker or other nominee.
 
If you are a participant in The Bon-Ton Stores, Inc. Retirement Contribution Plan (the “401(k) Plan”), your proxy will incorporate all shares you own through the 401(k) Plan, assuming all your shares are registered in the same name. Your proxy will serve as a voting instruction for the trustee of the 401(k) Plan. If you own shares through the 401(k) Plan and you do not vote, the plan trustee will vote your shares in the same proportion as shares for which instructions were received from other shareholders under the 401(k) Plan.
 
The NASDAQ Stock Market listing standards provide that if more than 50% of the voting power in a company is held by an individual, group or another company, the company is a “controlled” company. Bon-Ton is a “controlled” company because Tim Grumbacher, Executive Chairman of the Board, is the beneficial owner of shares of common stock and Class A common stock entitled to vote more than 50% of the votes entitled to be cast at the meeting. Mr. Grumbacher has indicated that he will vote “for” each of the nominees for director and “for” ratification of the appointment of KPMG LLP. Consequently, the election of each nominee for director and the ratification of the appointment of KPMG LLP are assured.


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Principal Shareholders
 
This table shows owners of 5% or more of the Class A common stock or common stock as of March 12, 2010. Each person listed has sole voting power and sole investment power as to the shares indicated unless otherwise noted.
 
                                 
    Class A Common Stock     Common Stock(1)  
    Number of
    Percent
    Number of
    Percent
 
Name and Address   Shares     of Class     Shares     of Class  
   
 
Tim Grumbacher
    2,406,253 (2)     81.53 %     4,980,358 (2)     27.69 %
2801 E. Market Street
                               
York, PA 17402
                               
Buckingham Capital Management, Inc. 
                1,267,841 (3)     8.14 %
750 Third Avenue
                               
New York, NY 10017
                               
Byron L. Bergren
                1,075,613 (4)     6.81 %
331 W. Wisconsin Avenue
                               
Milwaukee, WI 53203
                               
Michael L. Gleim
    545,237 (5)     18.47 %     1,084,860 (6)     6.73 %
2801 E. Market Street
                               
York, PA 17402
                               
State Street Bank and Trust Company
                1,030,005 (3)     6.61 %
One Lincoln Street
                               
Boston, MA 02111
                               
Dimension Fund Advisors LP
                1,024,072 (3)     6.57 %
Palisades West, Building One
                               
6300 Bee Cave Road
                               
Austin, TX 78746
                               
Troob Capital Management LLC
                972,797 (3)     6.24 %
Douglas M. Troob & Peter J. Troob
                               
777 Westchester Avenue, Suite 203
                               
White Plains, NY 10604
                               
Gamco Investors, Inc. 
                861,500 (3)     5.53 %
One Corporate Center
                               
Rye, NY 10580-1435
                               
David R. Glyn
    545,237 (5)     18.47 %     777,355 (7)     4.82 %
1900 Market Street
                               
Philadelphia, PA 19103
                               
M. Thomas Grumbacher Trust
    181,746       6.16 %     194,144       1.23 %
dated March 9, 1989 for the benefit
                               
of Max Aaron Grumbacher(8)
                               
1900 Market Street
                               
Philadelphia, PA 19103
                               
M. Thomas Grumbacher Trust
    181,746       6.16 %     181,746       1.15 %
dated March 9, 1989 for the benefit
                               
of Matthew Reed Grumbacher(8)
                               
1900 Market Street
                               
Philadelphia, PA 19103
                               
M. Thomas Grumbacher Trust
    181,746       6.16 %     181,746       1.15 %
dated March 9, 1989 for the benefit
                               
of Beth Anne Grumbacher Elser(8)
                               
1900 Market Street
                               
Philadelphia, PA 19103
                               


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(1) Each share of Class A common stock is convertible into one share of common stock at the holder’s option. Accordingly, the number of shares of common stock for each person includes the number of shares of common stock issuable upon conversion of all shares of Class A common stock beneficially owned by such person. Also, the total number of shares of common stock outstanding for purposes of calculating percentage ownership of a person includes the number of shares of Class A common stock beneficially owned by such person.
 
(2) As of March 12, 2010, Mr. Grumbacher had pledged 2,406,253 shares of Class A common stock and 1,944,442 shares of common stock as security for a personal loan.
 
(3) Based solely on Schedules 13G filed with the Securities and Exchange Commission by: (a) Buckingham Capital Management, Inc. on February 10, 2010; (b) State Street Bank and Trust Company on February 12, 2010; (c) Dimension Fund Advisors LP on February 10, 2010; and (d) Douglas M. Troob & Peter J. Troob on February 12, 2010, and on Schedule 13D filed with the Securities and Exchange Commission by Gamco Investors, Inc. on March 4, 2009.
 
(4) Includes (a) 500,000 shares of common stock which are subject to forfeiture as provided in the Company’s Stock Incentive Plan and Omnibus Incentive Plan, and (b) 220,000 options exercisable within 60 days of March 12, 2010.
 
(5) Consists of Class A common stock held by trusts for the benefit of Tim Grumbacher’s children of which Michael L. Gleim and David R. Glyn are the trustees. Messrs. Gleim and Glyn each disclaim beneficial ownership of all shares referred to in this note.
 
(6) Includes (a) 126,773 shares of common stock held by The Grumbacher Family Foundation, a charitable foundation of which Mr. Gleim, Tim Grumbacher and Nancy T. Grumbacher (Mr. Grumbacher’s wife) are the directors, (b) 545,237 shares of Class A common stock and 12,398 shares of common stock held by trusts for the benefit of Tim Grumbacher’s children of which Messrs. Gleim and Glyn are the trustees, (c) 5,517 shares of common stock held by other trusts for the benefit of Mr. Grumbacher’s children of which Messrs. Gleim and Glyn are the trustees, (d) 15,558 shares of common stock held by trusts for the benefit of Mr. Grumbacher’s grandchildren of which Ms. Grumbacher, Beth Elser and Mr. Gleim are the trustees, and (e) 214,203 shares of common stock held by trusts for the benefit of Mr. Grumbacher’s wife and his children of which Messrs. Gleim and Glyn are the trustees. Also includes 73,367 shares owned by Cathy Gleim, Mr. Gleim’s wife, and 2,300 shares which Mr. Gleim holds as custodian for his grandchildren. Mr. Gleim disclaims beneficial ownership of all shares referred to in this note. Does not include 39,246 restricted stock units held by Mr. Gleim. These restricted stock units do not confer on Mr. Gleim voting or dispositive control over shares of common stock until one year following termination of his Board service, at which time shares of common stock are issued.
 
(7) Consists of (a) 545,237 shares of Class A common stock and 12,398 shares of common stock held by trusts for the benefit of Tim Grumbacher’s children of which Messrs. Glyn and Gleim are the trustees, (b) 5,517 shares of common stock held by other trusts for the benefit of Mr. Grumbacher’s children of which Messrs. Gleim and Glyn are the trustees, and (c) 214,203 shares of common stock held by trusts for the benefit of Mr. Grumbacher’s wife and his children of which Messrs. Gleim and Glyn are the trustees. Mr. Glyn disclaims beneficial ownership of all shares referred to in this note.
 
(8) In notes (5), (6), and (7) above, we discussed trusts for the benefit of Tim Grumbacher’s children, of which Messrs. Gleim and Glyn serve as trustees. This is one of such trusts.
 
The holders of the Class A common stock have entered into an agreement granting Tim Grumbacher (or his personal representative) the right of first refusal to acquire any shares of Class A common stock proposed to be transferred.


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Security Ownership of Directors and Executive Officers
 
This table shows, as of March 12, 2010, the holdings of our Chief Executive Officer, our Chief Financial Officer, the three other most highly compensated executive officers during 2009 (collectively, the “named executive officers”), each director, and all directors and executive officers as a group. Each person listed has sole voting power and sole investment power with respect to the shares indicated unless otherwise noted.
 
                                 
    Class A Common Stock   Common Stock(1)
    Shares
      Shares
   
    Beneficially
  Percent
  Beneficially
  Percent
Name
  Owned   of Class   Owned(2)   of Class
 
Tim Grumbacher
    2,406,253 (3)     81.53 %     4,980,358 (3)     27.69 %
Byron L. Bergren
                  1,075,613       6.81 %
Michael L. Gleim
    545,237 (4)     18.47 %     1,084,860 (5)     6.73 %
Anthony J. Buccina
                  369,994       2.36 %
Stephen R. Byers
                  192,831       1.23 %
Keith E. Plowman
                  108,079 (6)     *  
Lucinda M. Baier
                  10,000       *  
Philip M. Browne
                  8,600       *  
Shirley A. Dawe
                  2,500       *  
Marsha M. Everton
                  860       *  
Todd C. McCarty
                           
All directors and executive officers as a group (13 persons)
    2,951,490       100.00 %     7,949,802 (7)     41.91 %
 
 
 *   less than 1%
 
(1)  See note (1) to Principal Shareholders table.
 
(2)  The shares reflected include both options exercisable within 60 days of March 12, 2010 and Restricted Shares, but exclude Restricted Stock Units (“RSUs”). RSUs do not confer on the holder voting or dispositive control over common shares until, in the case of non-employee directors, one year following termination of Board services, and, in the case of Mr. Bergren, six months after termination of employment. The following table sets forth the number of options exercisable within 60 days of March 12, 2010, and the number of Restricted Shares and RSUs held by each person:
 
                         
    Options Exercisable
       
    Within 60 Days of
  Restricted
  Restricted Stock
Name
  March 12, 2010   Shares   Units
 
Tim Grumbacher
                 
Byron L. Bergren
    220,000       500,000       20,259  
Michael L. Gleim
                39,246  
Anthony J. Buccina
    107,019       162,865        
Stephen R. Byers
    47,519       117,865        
Keith E. Plowman
    21,019       59,865        
Lucinda M. Baier
                28,863  
Philip M. Browne
                39,246  
Shirley A. Dawe
                39,246  
Marsha M. Everton
                39,246  
Todd C. McCarty
                28,940  
All directors and executive officers as a group (13 persons)
    436,896       907,044       235,046  
 
(3)  See note (2) to Principal Shareholders Table.
 
(4)  See note (5) to Principal Shareholders Table.
 
(5)  See note (6) to Principal Shareholders Table.
 
(6)  Includes 675 shares held in an IRA by Mr. Plowman’s spouse. Mr. Plowman disclaims beneficial ownership of these shares.
 
(7)  See notes (1) — (6) above. Includes 41,339 options exercisable within 60 days of March 12, 2010 held by executive officers not named in this table. Includes 66,449 restricted shares held by executive officers not named in this table. Restricted shares confer voting rights on the holder but are subject to forfeiture as provided in the Amended and Restated 2000 Stock Incentive and Performance-Based Award Plan and the 2009 Omnibus Incentive Plan (together, the “Stock Incentive Plan”).


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PROPOSAL ONE
 
ELECTION OF DIRECTORS
 
The Board proposes the following nominees for election as directors to hold office until the 2011 Annual Meeting of Shareholders and until their respective successors have been elected. Each is currently a director and has agreed to serve if elected. Should a nominee become unable or decline to serve before the meeting, the proxies may vote for a substitute recommended by the Governance and Nominating Committee of the Board, unless the Board reduces the number of directors.
 
LUCINDA M. BAIER — Director since 2007.  Age 45
Ms. Baier was Executive Vice President and Chief Financial Officer of Movie Gallery, Inc., a home entertainment specialty retailer that operates approximately 2,600 stores in the United States and Canada under the brands Movie Gallery, Hollywood Video and Game Crazy, until February 2010. In February 2010, Movie Gallery, Inc. filed for reorganization under Chapter 11 of the Bankruptcy Code. Prior to joining Movie Gallery, Inc. in July 2008, Ms. Baier served from 2006 as Chief Financial Officer of World Kitchen, LLC. From 2004 to 2005, Ms. Baier was President and Chief Operating Officer at Whitehall Jewelers, Inc., and from 2000 to 2004, she held senior management positions at Sears, Roebuck & Company.
 
BYRON L. BERGREN — Director since 2004.  Age 63
Mr. Bergren has been President and Chief Executive Officer of Bon-Ton since August 2004. Mr. Bergren joined Bon-Ton in November 2003 as Vice Chairman and served as President and Chief Executive Officer of Elder-Beerman from February 2002 through August 2004.
 
PHILIP M. BROWNE — Director since 2002.  Age 50
Mr. Browne has been Senior Vice President and Chief Financial Officer of Advanta Corp. since June 1998. Most recently, Advanta was one of the nation’s largest credit card issuers in the small business market. In November 2009, Advanta Corp. filed for reorganization under Chapter 11 of the Bankruptcy Code. Prior to joining Advanta Corp., Mr. Browne was a partner at Arthur Andersen LLP, where he was employed for more than 15 years.
 
SHIRLEY A. DAWE — Director since 2002.  Age 63
Ms. Dawe is a Corporate Director and President of Shirley Dawe Associates, Inc., a Toronto-based retail management consulting group, since 1986. Prior to 1986, she held progressively senior merchandising and marketing positions with the Hudson’s Bay Company, a Canadian national department store chain, for over 15 years. Ms. Dawe is a director of the National Bank of Canada and Birks & Mayors, Inc., a North American fine jewelry retail chain. From 1997 to 2005, she was a director of Oshkosh B’Gosh, Inc.
 
MARSHA M. EVERTON — Director since 2003.  Age 58
Ms. Everton has been President of Marsha Everton LLC, a York, Pennsylvania-based consulting firm, since September 2006. She was President of The Pfaltzgraff Co., a casual dinnerware manufacturer, from its acquisition by Lifetime Brands, Inc., a multi-channel retail company, in July 2005 to August 2006, and was President and Chief Executive Officer of The Pfaltzgraff Co. from January 2002 until its acquisition by Lifetime Brands. Ms. Everton was Vice President of The Pfaltzgraff Co. for more than ten years prior. Ms. Everton is also a director of the National Retail Federation Foundation and holds a Certificate of Director Education from the National Association of Corporate Directors.
 
MICHAEL L. GLEIM — Director since 1991.  Age 67
Mr. Gleim has been the Company’s Lead Director since January 1, 2010. He was Vice Chairman and Chief Operating Officer of Bon-Ton from December 1995 to February 2002. From 1991 to December 1995 he was Senior Executive Vice President of Bon-Ton, and from 1989 to 1991 he was Executive Vice President of Bon-Ton.


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TIM GRUMBACHER — Director since 1967.  Age 70
Mr. Grumbacher has been Executive Chairman of the Board of Directors of Bon-Ton since February 2005. He served as Chairman of the Board of Directors of Bon-Ton from August 1991 to February 2005. He was Chief Executive Officer of Bon-Ton from 1985 to 1995 and from June 2000 to August 2004. From 1977 to 1989 he was President of Bon-Ton.
 
TODD C. MCCARTY — Director since 2007.  Age 44
Mr. McCarty became Senior Vice President, Human Resources of The New York Times Company effective December 31, 2009. Prior to that, Mr. McCarty served as Senior Vice President, Global Human Resources of Readers Digest Association, Inc. from March 2008 to December 2009. In August 2009, Readers Digest Association, Inc. filed for reorganization under Chapter 11 of the Bankruptcy Code. From 2005 to February 2008, he served as Senior Vice President — Human Resources of Rite Aid Corporation. Prior to joining Rite Aid in 2005, Mr. McCarty was Senior Vice President — Human Resources of Starwood Hotels & Resorts Worldwide, Inc. from 2000 to 2005.


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CORPORATE GOVERNANCE AND BOARD OF DIRECTORS INFORMATION
 
Governing Documents
 
The key documents that constitute our corporate governance framework are our:
 
  •  Articles of Incorporation
 
  •  Bylaws
 
  •  Corporate Governance Policies
 
  •  Audit Committee Charter
 
  •  Human Resources and Compensation Committee Charter
 
  •  Governance and Nominating Committee Charter
 
  •  Executive Committee Charter
 
  •  Code of Ethical Standards and Business Practices
 
Each of the committee charters and the Code of Ethical Standards and Business Practices is available on our website at www.bonton.com by clicking on “Investor Relations,” then “Corporate Governance.”
 
Code of Conduct
 
The Company maintains a Code of Ethical Standards and Business Practices (the “Code of Conduct”) that sets forth the Company’s policies and expectations. The Code of Conduct, which applies to every director, officer and employee, addresses a number of topics, including conflicts of interest, relationships with others, corporate payments, disclosure policy, compliance with laws, corporate opportunities and the protection and proper use of the Company’s assets. The Code of Conduct meets NASDAQ’s requirements for a code of conduct as well as the SEC’s definition of a code of ethics applicable to the Company’s senior officers.
 
Director Independence
 
The Board of Directors has determined that each of Messrs. Browne and McCarty and Mmes. Baier, Dawe and Everton is an “independent” director as that term is defined in the listing standards of the NASDAQ Stock Market. In determining independence, the Board of Directors carefully reviewed any possible related party transactions between the Company or any of its affiliates and each of the independent directors. From 2006 to July 2008, Ms. Baier was Chief Financial Officer of World Kitchen, LLC. In determining whether Ms. Baier is an independent director, the Board considered the Company’s transactions with World Kitchen and determined that purchases by the Company of merchandise from World Kitchen were made in arms-length transactions that were not material to either company. Further, the Board determined that Ms. Baier did not have any direct or indirect material interest in the transactions.
 
Leadership Structure
 
Since 2004, the Company has chosen to separate the roles of Chairman of the Board and Chief Executive Officer. The Company believes that this structure allows the Chairman of the Board to focus on leadership of the Board to ensure that the Board fulfills its duties and responsibilities while the Chief Executive Officer focuses on leadership of the Company, including its strategic direction, the quality of its management and continuous operational improvement to enhance shareholder value. In addition, beginning January 1, 2010, the Company has instituted the new position of Lead Director. The role of the Lead Director is described on page 11.


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Meetings of the Board of Directors
 
During 2009, the Board of Directors held 13 meetings and took action by unanimous consent without a meeting once. No director attended fewer than 75% of the total number of meetings of the Board and committees on which he or she served while in office.
 
Board Committees
 
The Board has an Audit Committee, a Human Resources and Compensation Committee, a Governance and Nominating Committee and an Executive Committee. Beginning in May 2008 the Board also established, on a temporary basis, the Ad Hoc Leadership Transition Committee. The primary functions of each committee, its members, the number of times the committee met during 2009, and certain other information regarding each committee, are described below.
 
Audit Committee
 
The current members of the Audit Committee are Philip M. Browne (Chair), Lucinda M. Baier and Todd C. McCarty. The Board has determined that each of Mr. Browne and Ms. Baier is an “audit committee financial expert” as defined by SEC rules and the listing standards of the NASDAQ Stock Market. The Audit Committee is comprised entirely of “independent” directors under applicable SEC rules and NASDAQ Stock Market listing standards and operates under a charter that was adopted by the Board of Directors. This charter is posted in the Investor Relations section of the Company’s website at www.bonton.com.
 
The Audit Committee appoints and establishes the compensation for the Company’s independent registered public accounting firm and approves in advance all engagements with the independent registered public accounting firm to perform audit or non-audit services. The Audit Committee oversees (1) the integrity of the Company’s financial statements, (2) the Company’s compliance with legal and regulatory requirements, (3) the qualification, independence and performance of the Company’s independent registered public accounting firm and (4) the performance of the Company’s internal audit function. The Audit Committee also oversees the financial reporting processes of the Company and the audits of the Company’s financial statements. To assist it in carrying out its responsibilities, the Audit Committee is authorized to retain the services of independent advisors.
 
The Audit Committee met eight times during 2009.
 
Human Resources and Compensation Committee
 
The members of the Human Resources and Compensation Committee (referred to in this proxy statement as the “HRCC”) are Marsha M. Everton (Chair), Shirley A. Dawe and Todd C. McCarty. The HRCC is comprised entirely of “independent” directors, as defined by the listing standards of the NASDAQ Stock Market, and all members are “non-employee directors” under applicable SEC rules and “outside directors” under applicable Internal Revenue Service Rules. The HRCC operates under a charter that was adopted by the Board of Directors. This charter is posted in the Investor Relations section of the Company’s website at www.bonton.com.
 
The HRCC reviews and evaluates the Company’s overall compensation strategy to ensure that it promotes shareholder interests, supports the Company’s strategic objectives and provides for appropriate rewards and incentives for the Company’s management and employees. The HRCC reviews, evaluates and provides recommendations to the Board regarding the plans, policies and programs relating to the compensation of the Company’s executive officers, the general compensation policies of the Company, succession planning, management development, and termination policies and arrangements. In addition, the HRCC reviews and approves the structure of the Company’s bonus plans, administers the Company’s stock option plans and oversees the Company’s retirement, defined benefit and health and welfare plans.


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At the end of each year, the HRCC evaluates the performance of the Executive Chairman of the Board, the President and Chief Executive Officer, and the other executive officers of the Company with respect to approved goals and objectives, and establishes the compensation levels for the executive officers, including base pay, annual incentive compensation, long-term incentive plan participation, entrance into an agreement regarding employment and any special or supplemental benefits. The HRCC also establishes compensation levels for any newly-hired executive officer. (See “Compensation Discussion and Analysis” on page 17 for additional discussion of the elements of executive officer compensation.) The compensation of the President and Chief Executive Officer is also reviewed by the full Board of Directors. The HRCC annually reviews with the President and Chief Executive Officer the performance of the other executive officers and approves their compensation for the next year. The HRCC establishes the corporate goals under the Company’s Cash Bonus Plan and has the authority to determine whether the requirements for receipt of a bonus should be waived.
 
The HRCC may delegate its authority to a subcommittee comprised solely of its members. To assist it in carrying out its responsibilities, the HRCC is authorized to retain the services of advisors. During this past year, the HRCC engaged Hewitt Associates to provide counsel on executive compensation matters. The nature and scope of services rendered by Hewitt Associates was:
 
  •  competitive market pay analyses;
 
  •  ongoing support with regard to market trends impacting compensation and benefit programs;
 
  •  preparation for and attendance at selected HRCC and Board of Director meetings; and
 
  •  other miscellaneous requests that occurred throughout the year.
 
The HRCC did not direct Hewitt Associates to perform the above services in any particular manner or under any particular method. The HRCC has the final authority to hire and terminate the consultant, and the HRCC evaluates the consultant periodically. In 2010, Hewitt Associates spun off a portion of its executive compensation practice into an independent entity named Meridian Compensation Partners, LLC. To maintain consistent process and representation, the HRCC has retained Meridian as its independent executive compensation consultant.
 
(See “Compensation Discussion and Analysis” on page 17 for additional discussion of the processes and procedures for the consideration and determination of executive officer compensation.)
 
During 2009, the HRCC met seven times and took action by unanimous consent without a meeting twice.
 
Governance and Nominating Committee
 
The current members of the Governance and Nominating Committee (referred to in this proxy statement as the “Governance Committee”) are Michael L. Gleim (Chair) and Marsha M. Everton. Mr. Gleim is not an “independent” director as set forth under the NASDAQ Stock Market listing standards. As discussed above, the Company is a “controlled company” and, as such, the Company may elect, and has elected, not to have a Governance Committee comprised solely of independent directors. Mr. Gleim provides the Board with valuable insight with respect to both the governance of the Company and the nominations process, and, therefore, the Board believes that he should continue as a member, and Chair, of the Governance Committee.
 
The Governance Committee reviews, develops and makes recommendations to the Board of Directors regarding the Company’s governance processes and procedures. It also recommends candidates for election to fill vacancies on the Board, including renominations of members whose terms are due to expire. The Governance Committee is also responsible for making recommendations to the Board regarding the compensation of its non-employee members. The Governance Committee operates under a charter that was adopted by the Board of Directors. This charter is posted in the Investor Relations section of the Company’s website at www.bonton.com.


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The Governance Committee met five times during 2009.
 
Executive Committee
 
The members of the Executive Committee are Tim Grumbacher (Chair), Shirley A. Dawe and Michael L. Gleim. The Executive Committee has the authority to act in place of the Board of Directors on specified matters.
 
The Executive Committee has the following responsibilities: to propose the Board agenda for each year and to refine the agenda prior to each Board meeting, to keep the members of the Board informed of pertinent issues that arise between regularly scheduled quarterly Board meetings and to act as a sounding board for the Company’s Chief Executive Officer when appropriate. The Executive Committee Charter under which the Executive Committee operates was adopted by the Board and is posted in the Investor Relations section of the Company’s website at www.bonton.com.
 
During 2009, the Executive Committee met nine times and took action by unanimous consent without a meeting once.
 
Ad Hoc Leadership Transition Committee
 
The Ad Hoc Leadership Transition Committee, which reviews, develops and makes recommendations to the Board of Directors regarding Chief Executive Officer succession, was established by the Board in May 2008 and completed its initial charge in November 2008. At the behest of the Board, the Committee was reconstituted in December 2009. The members of the Ad Hoc Leadership Transition Committee, prior to December 2009, were Shirley A. Dawe (Chair), Lucinda M. Baier and Marsha M. Everton, and after that date were Ms. Dawe (Chair), Philip M. Browne and Todd C. McCarty. The Ad Hoc Leadership Transition Committee met once during 2009.
 
Role of the Lead Director
 
As of January 1, 2010, the Board elected Michael L. Gleim as Lead Director of the Board. The primary duties of the Lead Director are, among other things, to:
 
  •  work closely with and serve in an advisory capacity to the Chairman, the Chief Executive Officer and the Executive Committee;
 
  •  assist the Board of Directors in assuring that the Board operates in compliance with applicable laws and regulations, the Company’s Charter and By-Laws and the Company’s corporate governance principles and practices;
 
  •  establish, in consultation with the Chairman, the Chief Executive Officer and non-employee directors, the frequency, duration, structure and location of Board meetings and review such from time to time, as considered appropriate or as requested by the Board;
 
  •  assist the Chairman and the Chief Executive Officer in setting Board meeting agendas;
 
  •  review and assess, in conjunction with the Chairman, the Chief Executive Officer and the relevant committees of the Board, director attendance, performance and the size and composition of the Board and its committees; and
 
  •  preside at all meetings of the Board at which the Chairman is not present and chair meetings of the Board, without management present, at every Board meeting.
 
Role of the Board in Risk Oversight
 
The Board as a whole has responsibility for risk oversight, with reviews of certain areas conducted by relevant Board committees that report on their findings to the Board. The oversight responsibility of the Board and the Board committees is facilitated by management reporting processes designed to provide information to the Board concerning the identification, assessment


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and management of critical risks and management’s risk mitigation strategies and practices. These areas of focus include compensation, financial (including accounting, reporting, credit, liquidity and tax), operational, legal, regulatory, compliance, environmental, political and strategic risks. The full Board (or the appropriate Board committee), in concert with the appropriate management within the Company, reviews management reports to formulate risk identification, risk management and risk mitigation strategies. When a Board committee initially reviews management reports, the Chairman of the relevant Board committee briefs the full Board on the specifics of the matter at the next Board meeting. This process enables the Board to coordinate the risk oversight role, particularly with respect to risks spanning more than one operational area.
 
Director Nominations Process and Director Qualifications
 
The Governance Committee considers any appropriate recommendations for candidates for the Board. Any candidate recommended for the Board shall, at a minimum, possess a background that includes a solid education, sufficient business, professional or academic experience and the requisite reputation, character, integrity, skills, judgment and temperament and such other relevant characteristics, which, in the Governance Committee’s view, have prepared him or her for dealing with the multi-faceted financial, business and other issues that confront a board of directors of a corporation with the size, complexity, reputation and success of the Company. The Governance Committee does not assign specific weights to particular criteria and no particular criterion is necessarily applicable to all prospective nominees. Candidates for Board membership are reviewed in the context of the current Board composition, the operating requirements of the Company and the long-term interests of the Company’s shareholders. The Governance Committee seeks to ensure that backgrounds and qualifications of the Company’s directors, as a group, provide a significant breadth of experience, knowledge and abilities that will assist the Board in fulfilling its responsibilities to shareholders.
 
Although the Governance Committee does not have a formal written policy regarding diversity in composition of the Board, the Governance Committee does consider the contribution of a candidate to the overall diversity of the Board. Diversity is considered broadly and includes variety in personal and professional backgrounds, experience and skills, geographic location, as well as differences in gender, race, ethnicity and age.
 
Each candidate for Board membership commits to participate fully in Board activities, including active membership on at least one Board committee and attendance at, and participation in, meetings of the Board and the committees of which he or she is a member.
 
When considering whether candidates for Board membership have the experience, qualifications, attributes and skills, taken as a whole, to enable the Board of Directors to satisfy its oversight responsibilities effectively, the Governance Committee focuses on the information provided in each of the Director’s individual biographies set forth on pages 6 — 7. The Governance Committee also carefully reviews the other factors used in selecting nominees to the Board as discussed above. In particular, with regard to Ms. Baier and Mr. Browne, the Governance Committee considered their significant experience, expertise and background with regard to accounting and financial matters, as well as their expertise in financial and strategic planning, regulatory compliance reporting and corporate financing. With regard to Ms. Dawe, the Governance Committee considered the broad perspective brought by her experience in consulting and providing strategic advisory services to clients in retail and other industries as well as her executive management and corporate governance expertise. With regard to Ms. Everton, the Governance Committee considered her substantial management and operations expertise gained through her experience as chief executive officer for a multi-channel retail company as well as her broad knowledge of compensation and corporate governance issues. With regard to Mr. McCarty, the Governance Committee considered his many years of experience in the field of human resources, specialized knowledge which is invaluable in assisting the Board of Directors in its formulation of compensation strategies and objectives. With regard to Messrs. Bergren, Gleim and Grumbacher, the Governance Committee considered their numerous years of executive leadership with the Company and management experience in the


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department store industry as well as their expertise in strategic planning, business expansion, financing and corporate governance.
 
The Governance Committee will consider shareholder recommendations for candidates for the Board from any shareholder who has been a continuous record owner of at least 3% of the common stock of the Company for at least one year prior to submission of the recommendation and who provides a written statement that the shareholder intends to continue share ownership through the date of the meeting at which directors are to be elected. Any such shareholder recommendation should be sent to the Governance and Nominating Committee, c/o Office of the Secretary, The Bon-Ton Stores, Inc., P.O. Box 2821, York, Pennsylvania 17405. No shareholder recommendations have been received since the 2009 shareholder meeting.
 
In addition, the Governance Committee considers potential candidates recommended by current directors, Company officers, employees and others. When appropriate, the Governance Committee may retain executive recruitment firms to assist in identifying suitable candidates. The Governance Committee screens all potential candidates in the same manner regardless of the source of the recommendation.
 
In re-nominating incumbent directors to continue for an additional term, the Governance Committee determines whether the incumbent director is willing to stand for re-election. If so, the Governance Committee evaluates his or her performance in office to determine suitability for continued service, taking into consideration the value of continuity and familiarity with the Company’s business.
 
Director Attendance at Annual Meetings
 
The Company has adopted a policy that encourages Board members in the York area to attend the annual meeting of shareholders. Four of the eight members of the Board attended the 2009 Annual Meeting of Shareholders.
 
Shareholder Communication with the Board of Directors
 
Any shareholder who wishes to communicate with the Board of Directors, or any individual director, may do so by directing correspondence which prominently displays the fact that it is a shareholder-board communication, to such director or directors, c/o Office of the Secretary, The Bon-Ton Stores, Inc., P.O. Box 2821, York, Pennsylvania 17405. Until and unless a procedure is adopted by a majority of the independent members of the Board whereby it may be deemed unnecessary or inappropriate to relay certain shareholder communications to the appropriate parties, all shareholder communications will be relayed to the intended director or directors.
 
Compensation of Directors
 
Messrs. Grumbacher and Bergren are employees of the Company and are not paid any separate compensation for serving as directors. They are the only employees who serve as directors.
 
In 2009, each non-employee director received both cash compensation and stock compensation comprised of the following:
 
  •  a $110,000 annual fee, $50,000 of which was paid in cash (the “annual cash retainer”) and $60,000 of which was paid in RSUs that vested at the end of the fiscal year;
 
  •  a $20,000 annual fee for serving on the Executive Committee;
 
  •  a $5,000 annual fee for serving on each committee other than the Executive Committee;
 
  •  a $10,000 supplemental annual fee for each committee chair; and
 
  •  a $3,000 annual fee for serving on the Ad Hoc Leadership Transition Committee, with an additional annual fee of $5,000 paid to the chair of this committee.
 
One of the Company’s non-employee directors, currently Lucinda M. Baier, serves as the Board’s representative on the committee that oversees the Company’s Retirement Contribution Plan. For her service on this committee, Ms. Baier receives $1,250 for each meeting attended.


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As of January 1, 2010, the Board elected Mr. Gleim as Lead Director of the Board. For his service as Lead Director, Mr. Gleim receives a supplemental fee of $150,000 per year. Mr. Gleim was previously paid a fee under a consulting agreement with the Company. That consulting agreement expired December 31, 2009.
 
Directors may defer all or any part of their cash compensation into additional RSUs.
 
The following table presents the compensation provided by the Company during 2009 to each non-employee director:
 
                                         
                Change in
             
                Pension
             
                Value and
             
                Nonqualified
             
    Fees Earned
          Deferred
             
    or Paid
    Stock
    Compensation
    All Other
       
    In Cash
    Awards
    Earnings
    Compensation
    Total
 
Name
  ($)     ($)(1)     ($)     ($)     ($)  
 
Lucinda M. Baier
    58,000       60,000             2,500 (2)     120,500  
Philip M. Browne
    65,000       60,000                   125,000  
Shirley A. Dawe
    83,000       60,000                   143,000  
Marsha M. Everton
    73,000       60,000                   133,000  
Michael L. Gleim
    85,000       60,000       21,565 (3)     150,000 (4)     316,565  
Todd C. McCarty
    57,500       60,000                   117,500  
 
 
(1) The amounts reported in this column reflect the aggregate grant date fair value of RSUs computed in accordance with Financial Accounting Standards Board Accounting Standards Codification (“ASC”) Topic 718, Compensation — Stock Compensation (“ASC 718”) for RSUs granted on August 24, 2009 to each non-employee director. The amounts do not reflect compensation actually received by the non-employee directors. RSUs do not confer on the non-employee director voting or dispositive control over common shares until one year following termination of Board services. Assumptions used in the calculation of these amounts are included in Note 15 to our audited financial statements included in our Form 10-K filed with the SEC on April 16, 2010.
 
The aggregate number of RSUs held by each non-employee director as of January 30, 2010 was:
 
28,863 held by Ms. Baier
28,940 held by Mr. McCarty
39,246 held by each of Mmes. Dawe and Everton and Messrs. Browne and Gleim
 
(2) Fees received for Ms. Baier’s service on the Company’s Retirement Contribution Plan Committee.
 
(3) This amount is the actuarial valuation of the change in the pension value of Mr. Gleim’s benefit in the Bon-Ton SERP.
 
(4) Mr. Gleim and the Company entered into a consulting agreement under which Mr. Gleim received $150,000 in cash compensation in 2009. The consulting agreement terminated December 31, 2009.
 
Share Ownership Guidelines
 
In December 2007, the Company adopted guidelines requiring each director to maintain an equity stake in the Company equal to three times the annual cash retainer paid to the director. This links the directors’ interests with those of other shareholders. Shares actually owned and RSUs that are time-based count towards the equity ownership requirement. Each director is required to achieve this share ownership level by the later of five years after joining the Board or five years after adoption of the guideline. Accordingly, each non-employee director standing for election in 2010 must meet this guideline by December 2012.
 
All of the non-employee directors standing for election currently satisfy the guideline.
 
THE BOARD OF DIRECTORS RECOMMENDS
VOTING “FOR” THE ELECTION OF
THE NOMINEES LISTED ABOVE


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PROPOSAL TWO
 
RATIFICATION OF THE APPOINTMENT
OF THE INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
The Audit Committee has recommended ratification of its appointment of KPMG LLP (“KPMG”), which served as our independent registered public accounting firm in 2009, to serve as our independent registered public accounting firm for 2010.
 
In making its selection of KPMG, the Audit Committee considered whether the non-audit services provided by KPMG are compatible with maintaining KPMG’s independence.
 
FEES PAID TO KPMG
 
                 
    2009     2008  
   
 
Audit Fees(1)
  $ 1,819,436     $ 1,813,925  
Audit-Related Fees
           
Tax Fees(2)
    315,942       358,833  
All Other Fees
           
 
 
(1) Audit Fees include fees associated with audit services, consultation on matters related to the consolidated financial statements, consents, reviews of the Company’s quarterly reports on Form 10-Q and reviews of the Company’s filings under the Securities Exchange Act of 1934.
 
(2) Tax Fees reflect various tax-related services, including consultation, return preparation, planning and compliance.
 
The Audit Committee is responsible for the pre-approval of all audit services and non-audit services performed by the Company’s independent registered public accounting firm. All of the fees shown in the chart above were pre-approved by the Audit Committee. The Audit Committee may delegate to one of its members the authority to grant such pre-approvals, and any such approvals are presented to the full Audit Committee at its next scheduled meeting.
 
A representative of KPMG is expected to be present at the meeting, will have the opportunity to make a statement if he or she so desires, and will be available to respond to appropriate questions from shareholders.
 
THE BOARD OF DIRECTORS RECOMMENDS
VOTING “FOR” RATIFICATION OF THE APPOINTMENT
OF THE INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


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REPORT OF THE AUDIT COMMITTEE
 
The Audit Committee is comprised of three independent directors. The members of the Audit Committee are not professionally engaged in the practice of auditing or accounting, and rely, without independent verification, on the information provided to them and on the representations made to them by management and the Company’s independent registered public accounting firm.
 
The role of the Audit Committee is to assist the Board of Directors in its general oversight of the integrity of the Company’s consolidated financial statements and compliance with legal and regulatory requirements. The Audit Committee is directly responsible for the appointment, compensation and oversight of the Company’s independent registered public accounting firm, KPMG. Management is responsible for the preparation, presentation and integrity of the Company’s consolidated financial statements, for its accounting and financial reporting principles and for the establishment and effectiveness of internal controls and procedures designed to ensure compliance with accounting standards and applicable laws and regulations. KPMG is responsible for performing an independent audit of the consolidated financial statements in accordance with the standards of the Public Company Accounting Oversight Board and expressing an opinion as to the conformity of such consolidated financial statements with accounting principles generally accepted in the United States and an opinion on the effectiveness of internal control over financial reporting based on criteria established in the Internal Control-Integrated Framework issued by the Committee on Sponsoring Organizations of the Treadway Commission. KPMG has free access to the Audit Committee to discuss any matter it deems appropriate.
 
The Audit Committee has reviewed and discussed with management and KPMG the audited consolidated financial statements, management’s assessment of the effectiveness of the Company’s internal control over financial reporting and KPMG’s evaluation of the Company’s internal control over financial reporting. Management represented to the Audit Committee that the Company’s audited consolidated financial statements were prepared in accordance with accounting principles generally accepted in the United States, and the Audit Committee has discussed with KPMG the matters required to be discussed by Statement on Auditing Standards No. 61, as amended, “Communication with Audit Committees.”
 
KPMG also provided the Audit Committee with the written disclosures and the letter required by the applicable requirements of the Public Company Accounting Oversight Board regarding KPMG’s communications with the Audit Committee concerning independence and the Audit Committee discussed KPMG’s independence with them.
 
Based on the reviews and discussions referred to above, the Audit Committee recommended to the Board of Directors that the audited consolidated financial statements be included in the Annual Report on Form 10-K for the fiscal year ended January 30, 2010.
 
Members of the Audit Committee:
 
Philip M. Browne, Chairperson
Lucinda M. Baier
Todd C. McCarty


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EXECUTIVE COMPENSATION
 
Compensation Discussion and Analysis
 
Overview
 
This Compensation Discussion and Analysis primarily addresses the compensation of the Company’s Chief Executive Officer, the Chief Financial Officer and the three other highest paid executive officers. These five executive officers are referred to as the “named executive officers” throughout this proxy statement:
 
     
Name
 
Title
 
Tim Grumbacher
  Executive Chairman of the Board
Byron L. Bergren
  President and Chief Executive Officer
Anthony J. Buccina
  Vice Chairman, President — Merchandising
Stephen R. Byers
  Vice Chairman — Stores, Visual, Construction, Real Estate, Distribution & Logistics, Loss Prevention
Keith E. Plowman
  Executive Vice President, Chief Financial Officer and Principal Accounting Officer
 
Our Compensation Philosophy and Objectives
 
The HRCC’s philosophy is to directly link an increasing portion of an executive officer’s compensation with corporate performance and in alignment with shareholder value and to decrease an executive officer’s base salary as a percentage of his total compensation as his scope of responsibility increases. The following are the objectives that guide the HRCC’s decisions regarding compensation:
 
  •  Provide a compensation package that enables the Company to attract, motivate and retain key personnel.
 
  •  Provide variable compensation opportunities, primarily on an annual basis, that are directly linked to corporate performance goals that drive operational success and enhance shareholder value.
 
  •  Provide long-term equity incentive compensation opportunities through the award of stock options, shares of restricted stock and restricted stock units that align executive compensation with increases in shareholder value. These opportunities are available primarily to those executive officers who can influence the Company’s medium- and long-term results, generate value for shareholders and ensure the long-term growth of the Company. Equity grants are also designed to reward significant achievement of top performing officers and to attract new talent.
 
Based on the foregoing objectives, the HRCC has structured annual and long-term executive compensation to provide incentives to executive officers to achieve the business goals set by the Company and reward them for achieving such goals. In addition, in structuring compensation, especially performance-based compensation, the HRCC conducts a risk assessment to ensure that the Company’s compensation program does not encourage unreasonable risk.
 
Share Ownership Guidelines
 
In December 2007, the Company adopted share ownership guidelines for our executive officers. The guidelines help ensure that our executive officers maintain an equity stake in the Company, and by doing so, appropriately link their interests with those of other shareholders. Shares beneficially owned, time-based restricted shares, time-based restricted share units and vested stock options with an exercise price below the market price count towards the equity ownership requirement. Outstanding non-vested stock options, performance-based restricted shares and


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performance-based restricted stock units do not count towards the requirement. Executive officers are required to achieve these share ownership levels within five years of becoming an executive officer, or by December 2012 for those who were executive officers at the time we adopted the guidelines. The guidelines are:
 
     
Position
 
Ownership Guideline
 
Chief Executive Officer
  3x base salary
Vice Chairman
  2x base salary
Executive Vice President
  1x base salary
 
Share ownership requirements for fiscal 2009 were measured based on the average price of the Company’s common stock during the first six months of fiscal 2007. Share ownership requirements are reviewed annually by the HRCC.
 
Each of the named executive officers currently owns shares sufficient to meet the requirement.
 
Role of the HRCC in Compensation Decisions
 
The HRCC’s responsibilities include the following:
 
  •  Review and approve, and in some cases recommend for the approval of the full Board, the compensation for the Company’s executive officers, including the named executive officers. The total compensation of each of the executive officers is evaluated to ensure it is competitive in the marketplace and reflects the HRCC’s assessment of each executive officer’s contributions and value to the Company.
 
  •  Approve the performance goals and metrics with respect to annual performance-based bonuses and equity awards to executive officers, including the Executive Chairman, the Chief Executive Officer and the other named executive officers.
 
  •  Monitor total compensation paid to the named executive officers and other key executives and consider whether such compensation is fair, reasonable and competitive in consideration of each executive’s capacity to influence shareholder value and promote the long-term growth of the Company.
 
  •  Prepare an annual review and evaluation of the Chief Executive Officer’s performance for the year compared to pre-determined, HRCC-approved, performance metrics.
 
  •  Prepare an annual review and evaluation of the Executive Chairman’s performance for the year compared to pre-determined, HRCC-approved, performance metrics.
 
Role of Management in Compensation Decisions
 
The Chief Executive Officer annually prepares a review of his direct reports, including the named executive officers and other key executives, excluding the Executive Chairman, compared to pre-determined, HRCC-approved performance metrics. The total compensation for the respective executives, the performance appraisals and the recommendations made by the Chief Executive Officer are presented for HRCC approval.
 
Other members of management also support the HRCC in its work. Management assists the Chair of the HRCC in establishing the agendas for HRCC meetings and preparing materials for the review of HRCC members in advance of each meeting. With respect to most compensation and benefit matters, including compensation of the named executive officers excluding the Executive Chairman and the President and Chief Executive Officer, management provides recommendations to the HRCC. The HRCC relies on management and, as appropriate, the advice of outside experts to evaluate employee performance and to make recommendations for salary and bonus levels as well as for grants of stock options or awards of restricted stock. Management also works with the HRCC to


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establish performance goals under the Company’s performance-based annual incentive compensation program. Members of management who provide this support include Byron L. Bergren; Dennis R. Clouser, Executive Vice President, Human Resources, Corporate Procurement & Operations and Information Services; and J. Gregory Yawman, Divisional Vice President and Associate General Counsel, each of whom generally attend meetings of the HRCC. Each of them is excused from a meeting during deliberation and approval of matters regarding his own compensation and from regularly scheduled HRCC executive sessions.
 
Benchmarking
 
The HRCC compares salary, annual incentive compensation and long-term equity incentive values against various retail companies (the “Compensation Peer Group”). In 2009, the following retail companies were included in the Compensation Peer Group:
 
     
Abercrombie & Fitch Co. 
  Macy’s, Inc.
Auto Zone, Inc. 
  McDonald’s Corporation
Belk, Inc. 
  Nordstrom, Inc.
Big Lots, Inc. 
  OfficeMax Incorporated
Brown Shoe Company, Inc. 
  Papa John’s International
Collective Brands, Inc. 
  Sears Holding Corporation
CVS Corporation
  Staples, Inc.
Darden Restaurants, Inc. 
  Target Corporation
Dollar General Corporation
  The Gap, Inc.
Eddie Bauer, Inc. 
  The Home Depot, Inc.
Hot Topic, Inc. 
  Toys R Us, Inc.
J. C. Penney Company, Inc. 
  True Value Company
Limited Brands, Inc. 
  Williams-Sonoma, Inc.
L.L. Bean Incorporated
  Yum! Brands, Inc.
Lowe’s Companies, Inc.
   
 
The companies in the Compensation Peer Group have revenues ranging from $761 million to $87 billion. Because of the variance in size among these companies, Hewitt Associates assists the Company in preparing a regression analysis that adjusts the compensation data for differences in company sales. Regression analysis is a statistical technique that establishes a “line of best fit” or “trend line” between variables. In the context of compensation, regression analysis is used to determine the relationship between company size (typically defined by revenue) and pay level. This enables organizations to use a peer group that includes companies both larger and smaller than the organization in question and, through regression analysis, “size adjust” the compensation data to reflect the organization’s revenue. This adjusted value is used as the basis of comparison of compensation between the Company and the companies in the Compensation Peer Group.
 
The HRCC has currently determined that it is appropriate to deliver total compensation at approximately the 50th percentile of the Compensation Peer Group for each element of compensation. However, as the Company competes with many larger companies for the best executive-level talent, the HRCC may decide it is in the best interests of the Company and its shareholders to provide compensation for selected positions that exceeds the targeted compensation levels depending on the circumstances, including the Company’s needs, market factors, the executive’s experience, the contribution of the executive to the Company, and in the HRCC’s view, the positive impact the executive may have on the Company as a whole.
 
In addition, in 2009, the HRCC reviewed proxy compensation data from specific retailers in its benchmarking effort with respect to compensation of the Chief Executive Officer. These retailers included Kohl’s Corporation; J.C. Penney Company, Inc.; Macy’s, Inc.; Dillard’s Inc.; Belk Inc. and


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Nordstrom, Inc. These companies were chosen because they are retailers with competitive assortments and a similar customer base as the Company. The HRCC recognizes that most of these retailers are larger in size than the Company, but the HRCC also believes that the Company competes directly with them for executive talent. The HRCC reviewed the compensation practices of, and the compensation packages provided by, these retailers. The data also provided context for ongoing deliberations of the HRCC.
 
Components of Named Executive Officer Compensation
 
The principal components of compensation for the named executive officers are base salary, performance-based annual cash incentive compensation, long-term equity incentive compensation, perquisites, and retirement and other benefits. The HRCC seeks to achieve a mix of these components such that total compensation is competitive in the marketplace. The HRCC also assesses the risks relating to performance-based compensation. The HRCC is transitioning the Company’s compensation program from its historical short-term orientation, which focused on base salary and annual incentive compensation, to a program with an increasing emphasis on long-term equity incentive compensation to better align the interests of the named executive officers with the interests of shareholders in long-term growth. The HRCC does not have a pre-established policy for allocation between cash and non-cash or short-term and long-term incentive compensation. Rather, it evaluates the actual mix against market data and attempts to provide each named executive officer with a balanced compensation package that addresses retention and competitive requirements.


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The following table shows the components of named executive officer compensation:
 
         
Component
 
Purpose
 
Characteristics
 
Base Salary
  Compensate named executive officers for performing their roles and assuming their levels of executive responsibility. Intended to provide a competitive level of compensation, it is a necessary component in recruiting and retaining executives.   Fixed component. Annually reviewed by the HRCC and adjusted as appropriate.
Performance-based Annual Incentive Compensation   Promote improvement of the Company’s financial results and performance. Intended to drive performance in a particular year without being a deterrent to long-term Company goals and initiatives or encouraging unreasonable risk.   Bonus opportunity based on the achievement of certain goals, which may be individual performance goals, Company performance goals or a combination of the two. Where applicable, goals are typically established annually and bonus amounts awarded will vary based on performance.
Long-Term Equity Incentive Compensation   Promote the achievement of the Company’s long-term financial goals and stock price appreciation. Align named executive officers and shareholder interests, promote named executive officers’ retention and reward named executive officers for superior Company performance over time.   Reviewed annually and granted, if appropriate, by the HRCC in the form of stock options, stock awards and RSUs. Amounts actually earned by each named executive officer will vary and will depend on stock price.
Perquisites and Other Benefits   Provide health and welfare benefits as available to all employees. Additional perquisites and benefits are designed to attract, retain and reward named executive officers by providing an overall benefit package similar to those provided by comparable companies.   Health and welfare benefits are a fixed component that may vary based on employee elections. Perquisites and other benefits may vary from year to year.
Retirement Benefits   Provide basic retirement benefits as available to all associates and supplemental coverage necessary to retain key executives.   Participation in pension plans for certain named executive officers is a required element under applicable employment agreements.
 
The HRCC has reviewed a summary, or “tally sheet,” with all components of compensation of the named executive officers, including base salary, performance-based cash incentive compensation, long-term equity incentive compensation, accumulated realized and unrealized stock option and restricted stock gains, the dollar value to the executive and cost to the Company of all perquisites and other benefits and obligations under the Company’s supplemental executive retirement plans. The HRCC did not use the tally sheet in making individual pay decisions, but rather reviewed it to ensure the total package met the needs of both the Company and the executives. The HRCC believes the level of compensation of the Company’s named executive officers reflects the Company’s performance and total compensation to each of the named executive officers is appropriate.


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Base Salary
 
The base salaries of the Company’s named executive officers are determined by evaluating their roles and responsibilities and compensation data compared with the Compensation Peer Group. The base salary of each named executive officer is reviewed annually. If appropriate, the Chief Executive Officer recommends salary increases for each of the named executive officers other than himself and the Executive Chairman of the Board. The HRCC’s decision to increase base salary for any named executive officer is based on the HRCC’s compensation philosophy and takes into specific account the level of responsibility of the named executive officer, the Company’s performance, the named executive officer’s individual performance and the named executive officer’s compensation compared to similarly situated executives in the Compensation Peer Group.
 
Minimum base salaries for Tim Grumbacher, Byron L. Bergren, Anthony J. Buccina and Stephen R. Byers were established in employment agreements approved by the HRCC and, with respect to Mr. Bergren’s and Mr. Grumbacher’s employment agreements, the Board of Directors at the recommendation of the HRCC. These minimum base salaries were based on a variety of factors, including market data from the Compensation Peer Group and an evaluation of each person’s capacity to positively affect the Company’s performance. The HRCC decided that the current base salaries were properly aligned with competitors and more emphasis should be placed on variable compensation linked to corporate performance.
 
2009 was a challenging year for the Company and virtually all retail companies. In determining executive compensation for 2009, the HRCC anticipated the continuing difficult economic environment and did not approve base salary increases for the named executive officers during the year.
 
Performance-Based Annual Incentive Compensation
 
The Company has an annual incentive Cash Bonus Plan (the “Cash Bonus Plan”) in which the named executive officers participate. Awards of cash bonuses under this plan are variable, and the payout of any cash bonus under the plan is dependent upon the achievement of pre-determined Company performance goals which are pre-approved by the HRCC.
 
For 2009, the Cash Bonus Plan for the named executive officers focused on the achievement of two or three of the following goals:
 
  •  net income (loss), with a “threshold” of approximately $(42.3) million, a “target” of approximately $0.9 million and a “maximum” of approximately $65.4 million;
 
  •  net sales, with a “threshold” of approximately $2.912 billion, a “target” of approximately $3.021 billion and a “maximum” of approximately $3.276 billion;
 
  •  EBITDA (defined as earnings before interest, income taxes, depreciation and amortization, including amortization of lease-related interests, and non-cash impairment charges), with a “threshold” of approximately $170.1 million, a “target” of approximately $212.6 million and a “maximum” of approximately $311.9 million; and
 
  •  borrowing availability (excess capacity) under the Company’s revolving credit agreement at a minimum level of $150.0 million at the end of each fiscal month.
 
The HRCC assigns goals and weightings for each named executive officer depending on the capacity of the named executive officer to influence the goal and the named executive officer’s area of responsibility. Payment of any portion of a bonus under the Cash Bonus Plan is dependent upon the Company’s achievement of at least the “threshold” level of net income. If the threshold level of net income is not achieved, there is no bonus payout under any of the goals for that year. In addition, if the net income “threshold” is attained, but the “threshold” performance for a goal other than net income is not attained, the portion of the bonus attributable to such other goal is forfeited.


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The HRCC reviewed and established competitive “threshold,” “target” and “maximum” payout potentials under the Cash Bonus Plan for each named executive officer. The following table sets forth (1) the approximate payouts, stated as a percentage of base salary, which could be earned by each named executive officer under the Cash Bonus Plan for 2009, and (2) the Cash Bonus Plan performance goals and the weighting of such goals for each named executive officer for 2009:
 
                                 
    Payout at
  Payout at
  Payout at
  Bonus Criteria
Name
  Threshold   Target   Maximum   (weighting)
 
Tim Grumbacher
    20 %     40 %     80 %     Net income (80 )%
                              Excess capacity (20 )%
Byron L. Bergren
    50 %     100 %     200 %     Net income (80 )%
                              Excess capacity (20 )%
Anthony J. Buccina
    50 %     100 %     200 %     Net sales (50 )%
                              EBITDA (30 )%
                              Excess capacity (20 )%
Stephen R. Byers
    50 %     100 %     200 %     Net sales (60 )%
                              EBITDA (40 )%
Keith E. Plowman
    50 %     100 %     200 %     Net income (80 )%
                              Excess capacity (20 )%
 
The HRCC reviewed performance data as of the end of 2009 and determined the extent to which the targeted levels of performance were achieved. The amount of annual incentive compensation paid for 2009 to each named executive officer is reflected in the “Non-Equity Incentive Plan Compensation” column of the Summary Compensation Table on page 28.
 
In addition to bonuses that may be awarded under the Cash Bonus Plan, a cash bonus may be awarded at the discretion of the HRCC for extraordinary individual achievement or for other reasons, such as a signing bonus upon joining the Company or an executive extending the term of his employment agreement. No extraordinary bonuses were awarded to any of the named executive officers for 2009.
 
Long-Term Equity Incentive Compensation
 
Another component of named executive officer compensation is long-term incentive compensation in the form of stock options, time-based and performance-based restricted stock and time-based and performance-based RSUs. The HRCC annually reviews the performance and compensation of the named executive officers to determine whether annual grants of options or awards of restricted stock or RSUs are warranted. Option grants and awards of restricted stock and RSUs are made periodically at the discretion of the HRCC but generally are made within the first quarter of each fiscal year. Grants and awards are made on the recommendation of the Company’s Chief Executive Officer, primarily to reward significant individual achievement and to motivate and retain key talent. The proportion of long-term equity incentive compensation in relation to base salary is a function of the named executive officer’s level of responsibility and capacity to enhance shareholder value.
 
The HRCC has decided that grants made to the Company’s Chief Executive Officer should be directly aligned with the short- and long-term performance of the Company. In addition, the Chief Executive Officer and the other named executive officers are awarded restricted stock as a retention tool. The other named executive officers are also granted options to align their interests with those of shareholders.
 
The exercise price of options granted by the HRCC is usually set at the closing price of the Company’s common stock on the NASDAQ Stock Market on the date of the HRCC meeting at which the grant is approved. In certain instances, the HRCC has set the exercise price at the closing price on


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a grant date in the future to allow time to notify the grantee of the option grant or to set the grant date and exercise price on the same date as the starting date of a new employee. If the HRCC sets a grant date and option exercise price based on the closing price on the NASDAQ Stock Market on a date in the future, the HRCC confirms that management does not anticipate any material announcements during the period from the HRCC meeting until such future date.
 
Pursuant to the amendment of Mr. Bergren’s employment agreement on March 18, 2009, the HRCC granted Mr. Bergren an award of 400,000 time-based restricted stock shares, 100,000 of which vested on February 1, 2010, 100,000 of which will vest on February 1, 2011, and 200,000 of which will vest on February 5, 2012. In addition, Mr. Bergren received 400,000 performance-based restricted shares, 200,000 of which were subject to vesting based on achievement of Company performance goals for 2009, and 100,000 of which are subject to vesting based on achievement of Company performance goals for each of 2010 and 2011. Ninety percent of the 2009 performance-based restricted shares (180,000 shares) vested based upon the achievement of performance targets for 2009. Awards of performance-based restricted stock reflect the HRCC’s objectives to link an increasing portion of compensation to Company performance and to align the interests of key executives with those of shareholders.
 
Pursuant to respective employment agreements dated February 1, 2009, the HRCC granted Mr. Buccina and Mr. Byers an award of 100,000 and 70,000 time-based restricted shares, respectively, all of which vest on April 30, 2011, and 100,000 and 70,000 performance-based restricted shares, respectively, half of which were subject to vesting based on achievement of Company performance goals for 2009, and half of which are subject to vesting based on achievement of Company performance goals for 2010. Ninety percent of the 2009 performance-based restricted shares (45,000 and 31,500 shares for Mr. Buccina and Mr. Byers, respectively) vested based upon the achievement of performance targets for 2009. Awards of performance-based restricted stock reflect the HRCC’s objectives to link an increasing portion of compensation to Company performance and to align the interests of key executives with those of shareholders.
 
During 2009, the HRCC granted Mr. Plowman an award of 50,000 time-based restricted shares, all of which vest on April 27, 2012.
 
The aforementioned awards are reflected in the “Grants of Plan-Based Awards” table on page 30.
 
Perquisites and Other Benefits
 
The Company provides the named executive officers with perquisites and other benefits that the Company and the HRCC believe are reasonable and consistent with the Company’s objective to motivate and retain superior employees for key positions. The HRCC periodically reviews the levels of perquisites and other benefits provided to named executive officers. Perquisites primarily consist of supplemental medical benefits, automobile allowances, relocation benefits and reimbursement of legal fees incurred in connection with the negotiation of employment agreements. Perquisites traditionally have not constituted significant portions of an executive’s compensation.
 
The named executive officers also participate in benefit programs available to employees generally, such as health and dental insurance, life insurance and long-term disability insurance.
 
Retirement Benefits
 
The named executive officers participate in The Bon-Ton Stores, Inc. Retirement Contribution Plan, a tax-qualified defined-contribution plan. Under this plan, employees are able to contribute a portion of their annual salaries on a pre-tax basis and the Company may make discretionary retirement contributions to each eligible employee’s account. In past years, the Company generally has matched 30% of the first 6% of eligible compensation that is contributed to the plan. No contribution was made in 2009 for 2008. For 2009, a 30% matching contribution was made by the


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Company in March 2010. In addition to the matching contribution, the Company has provided a discretionary retirement contribution to each eligible employee in past years. No discretionary retirement contribution was made for 2008 (in 2009) or for 2009 (in 2010). For 2009, each named executive officer received a matching contribution of $4,556. These amounts are included in the Summary Compensation Table on page 28.
 
In connection with an acquisition in March 2006, the Company assumed the Carson Pirie Scott & Co. Pension Plan (the “Carson’s Pension Plan”). The Carson’s Pension Plan is a qualified defined-benefit cash-balance plan in which the only named executive officer who participates is Anthony J. Buccina. The Carson’s Pension Plan was frozen to new participants in 2002 and all future benefit accruals were frozen in May 2006.
 
Additionally, in connection with the same acquisition, a subsidiary of the Company assumed the Carson Pirie Scott & Co. Supplemental Executive Retirement Plan (the “Carson’s SERP”). The Carson’s SERP is a nonqualified, unfunded supplemental retirement plan. The Carson’s SERP was terminated by the Company effective December 31, 2008. The only named executive officer who participated in the Carson’s SERP was Anthony J. Buccina. Pursuant to an employment agreement entered into on January 23, 2009, in the first quarter of 2009 the Company paid Mr. Buccina $2,931,821, the actuarial equivalent present value of his interest in the SERP. Additional detail on these plans can be found under the heading “Pension Benefits” on page 32.
 
Employment Agreements and Payments Upon Termination or Change in Control
 
As discussed more fully below, the Company has entered into employment agreements with Tim Grumbacher, Byron L. Bergren, Anthony J. Buccina and Stephen R. Byers. The decisions to enter into employment agreements and the terms of those agreements were based on the Company’s need to motivate and retain talent for the long-term growth of the Company.
 
Following Mr. Grumbacher’s resignation as Chief Executive Officer in 2004, the HRCC determined it would be beneficial to the Company to continue Mr. Grumbacher’s employment as Executive Chairman of the Board, and both Mr. Grumbacher and the HRCC desired to evidence the arrangement in a written agreement. In December 2007, the HRCC approved an extension of Mr. Grumbacher’s term as Executive Chairman by two years, through January 2010. In January 2010, the HRCC approved a further extension of his term as Executive Chairman to December 31, 2010. The HRCC’s key objectives in further extending Mr. Grumbacher’s term as Executive Chairman included: (1) retaining Mr. Grumbacher’s experience and expertise to maximize the Company’s potential as a larger retailer; and (2) maintaining stability of leadership and strategic focus.
 
The Company entered into an employment agreement with Mr. Bergren following the Company’s acquisition of The Elder-Beerman Stores Corp in 2003. The term of Mr. Bergren’s employment agreement originally ran through 2008. In July 2007, the Company and Mr. Bergren entered into an amendment of Mr. Bergren’s employment agreement that, among other matters, extended Mr. Bergren’s term as Chief Executive Officer through January 31, 2009 and provided for additional long-term incentive compensation. His employment agreement, as amended, provided that Mr. Bergren was to perform an important role with the Company from January 31, 2009 through February 5, 2010. In August 2008, the Company asked Mr. Bergren to continue in the role of Chief Executive Officer through February 5, 2010. On March 18, 2009, the Company entered into an amendment of Mr. Bergren’s employment agreement that provides for Mr. Bergren to serve as President and Chief Executive Officer through January 31, 2011 and to serve in an important role to be determined by the Board of Directors from February 1, 2011 through February 5, 2012. In addition, the Board has agreed to nominate Mr. Bergren as a member of the Board of Directors for the period through February 5, 2012. The HRCC’s key objectives in entering into the July 2007 and March 2009 amendments of Mr. Bergren’s employment agreement included: (1) retaining Mr. Bergren’s experience and expertise to maximize the Company’s potential as a larger retailer; (2) maintaining stability of leadership and strategic focus; and (3) facilitating the Company’s


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succession planning process and enabling Mr. Bergren to assist the HRCC and the Board of Directors with this process.
 
With respect to Mr. Buccina, the HRCC and management of the Company determined his services and merchandising expertise would be critical following the acquisition of Carson’s to ensure a smooth integration and to lead the development and execution of a comprehensive merchandising strategy for the combined Company. With respect to Mr. Byers, the HRCC and Company management determined it would be in the best interests of the Company to enter into an employment agreement to retain Mr. Byers due to his significant level of experience in retail, his direct experience with the Carson’s stores, and for the long-term growth of the Company. In January 2009, the Company entered into new employment agreements with both Mr. Buccina and Mr. Byers, extending the term of their respective employment relationships with the Company.
 
The material terms of the employment agreements with the named executive officers are described under the heading “Summary of Employment Agreements with Named Executive Officers” beginning on page 34.
 
Under the employment agreements, the Company has agreed to provide severance compensation in the event of a termination, change in control or other triggering event. In addition, Keith E. Plowman, with whom the Company does not have an employment agreement, is a participant in the Company’s severance plan. These arrangements are designed to promote stability and continuity of senior management through a change in control of the Company. Stock options and restricted stock will generally vest upon a change in control. The Company adopted “single trigger” treatment for equity awards to retain, focus and motivate executives during change in control discussions and to be competitive with current market practice in order to attract the best talent. However, any cash severance benefits require a “double trigger” (including the executive’s separation from the Company under specified circumstances) for payment.
 
Information on these arrangements for the named executive officers is provided under the heading “Potential Payments Upon Termination or Change in Control” on page 39.
 
Tax Deductibility of Executive Compensation
 
Section 162(m) of the Internal Revenue Code (the “Code”) limits the deductibility of compensation in excess of $1,000,000 paid to the Chief Executive Officer and certain executive officers unless specified criteria are satisfied. The HRCC reviews and considers the deductibility of executive compensation under Section 162(m), and has generally designed the Company’s compensation program in a manner that permits compensation to be deductible. However, grants of restricted stock, when and if those grants vest for tax purposes, may create compensation for the grantee that is subject to the limitations on deductibility under Section 162(m). The HRCC may award non-deductible compensation when it believes such action would be in the best interests of the Company.


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Report of the Human Resources and Compensation Committee
 
The HRCC has reviewed and discussed the Compensation Discussion and Analysis required by Item 402(b) of Regulation S-K with management and, based on such review and discussion, the HRCC recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement.
 
The Human Resources and Compensation Committee
 
Marsha M. Everton, Chair
Shirley A. Dawe
Todd C. McCarty
 
Risk Considerations in our Compensation Policies
 
The HRCC has determined that the Company’s compensation program does not encourage excessive and unnecessary risk taking. The Company designs the individual components of its compensation programs to encourage appropriate risk-taking to maximize long-term business potential, while avoiding undue risk that does not align with short- and long-term shareholder objectives. This design encourages the Company’s managers to remain focused on both the short- and long-term operational and financial goals of the Company.


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Summary Compensation Table
 
                                                                         
                                        Change in
             
                                        Pension
             
                                        Value and
             
                                        Nonqualified
             
                                  Non-Equity
    Deferred
             
                      Stock
    Option
    Incentive Plan
    Compensation
    All Other
       
Name and
        Salary
    Bonus
    Awards
    Awards
    Compensation
    Earnings
    Compensation
    Total
 
Principal Position
  Year     ($)(1)     ($)(2)     ($)(3)     ($)(4)     ($)(5)     ($)     ($)(6)     ($)  
 
Tim Grumbacher,
    2009       650,000                         239,200       222,575 (7)     53,506       1,165,281  
Executive Chairman of     2008       650,000                               10,820       23,784       684,604  
the Board     2007       650,000                               142,934       36,592       829,526  
Byron L. Bergren,
    2009       1,000,000             794,829 (8)           920,000             75,908       2,790,737  
President and Chief     2008       1,000,000             1,286,600 (9)                       248,605       2,535,205  
Executive Officer     2007       1,000,000       150,000       2,490,378 (10)                       173,348       3,813,726  
Anthony J. Buccina,
    2009       791,800             197,000 (11)           649,276       (12)     17,461       1,655,537  
Vice Chairman,     2008       780,000             49,600       93,500             (13)     20,241       943,341  
President —     2007       780,000             160,010       291,122             888,887       29,516       2,149,535  
Merchandising                                                                        
Stephen R. Byers
    2009       533,500             137,900 (14)           416,130             12,366       1,099,896  
Vice Chairman —     2008       525,000             49,600       93,500                   12,890       680,990  
Stores, Visual,     2007       525,000             160,010       291,122                   21,184       997,316  
Construction, Real Estate, Distribution & Logistics, Loss Prevention                                                                        
Keith E. Plowman,
    2009       450,000             110,000             414,000             15,402       989,402  
Executive Vice     2008       438,750             34,720       74,800                   10,948       559,218  
President, Chief     2007       401,538             160,010       291,122                   20,337       873,007  
Financial Officer and Principal Accounting Officer                                                                        
 
 
(1) Actual base salary payments made in 2009, 2008 and 2007.
 
(2) “Bonus” refers to non-performance-based guaranteed cash payments. In 2007, Mr. Bergren received a $150,000 bonus pursuant to the terms of the amendment of his employment agreement. Other cash incentives were performance-based and are reflected under the column labeled “Non-Equity Incentive Plan Compensation.”
 
(3) The amounts reported in this column reflect the aggregate grant date fair value of restricted stock share or unit awards computed in accordance with ASC 718 for restricted stock granted in 2009, 2008 and 2007 to each named executive officer. The calculation of these amounts disregards any estimate of forfeitures related to time-based vesting conditions. The amounts do not reflect compensation actually received by the named executive officers. Assumptions used in the calculation of these amounts are included in Note 15 to our audited financial statements included in our Form 10-K filed with the SEC on April 16, 2010.
 
(4) The amounts reported in this column reflect the aggregate grant date fair value of option awards computed in accordance with ASC 718 for stock options granted in 2008 and 2007 to each named executive officer. The calculation of these amounts disregards the estimated forfeitures related to time-based vesting conditions. The amounts do not reflect compensation actually received by the named executive officers. Assumptions used in the calculation of these amounts are included in Note 15 to our audited financial statements included in our Form 10-K filed with the SEC on April 16, 2010.
 
(5) The amounts reported in this column reflect the annual performance-based bonus awards to the named executive officers under the Company’s Cash Bonus Plan, which is discussed on page 22 of the Compensation Discussion and Analysis under the heading “Performance-Based Annual Incentive Compensation.”
 
(6) The compensation reflected in the “All Other Compensation” column for each of the named executive officers for 2009 includes the following:
 
                                                                 
        Supplemental
  Insurance
  Tax Gross-Up of
  Life
  Reimbursement
  401(k) Plan
   
    Automobile
  Medical
  Consultation
  Certain
  Insurance
  of Legal
  Company
  Furniture
Name
  Usage($)   Benefits($)   Expenses($)   Perquisites($)   Premiums($)   Expenses($)   Match($)   Storage($)
 
                                                                 
Tim Grumbacher
    5,711             14,075       9,612       12,760             4,556       6,792  
                                                                 
Byron L. Bergren
    24,596       8,000       8,500       6,733       15,444       8,079       4,556        
                                                                 
Anthony J. Buccina
                            7,905       5,000       4,556        
                                                                 
Stephen R. Byers
                            5,245       2,565       4,556        
                                                                 
Keith E. Plowman
    6,200       2,300                   2,346             4,556        
 
(7) Amount reflects the increase in the actuarial present value during 2009 of Mr. Grumbacher’s retiree continuing medical benefits. See the Pension Benefits Table on page 32 for more information about these benefits.
 
(8) The grant date fair value of 2009 time-based restricted stock awarded to Mr. Bergren was $284,000. The grant date fair value of 2009 performance-based restricted stock awarded to Mr. Bergren was $510,829, computed based upon an


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assessment, as of the grant date, that it was probable 100% of the performance target would be met for the 2009 year. Based upon the achievement of 90% of the 2009 performance target, the actual payout to Mr. Bergren for 2009 performance-based restricted stock was $459,747.
 
(9) The grant date fair value of 2008 performance-based restricted stock awarded to Mr. Bergren was $1,286,600, computed based upon an assessment, as of the grant date, that it was probable 100% of the performance target would be met for the 2008 year. Based upon 2008 performance, the actual payout to Mr. Bergren for 2008 performance-based restricted stock was zero.
 
(10) The grant date fair value of 2007 time-based restricted stock awarded to Mr. Bergren was $1,349,999. The grant date fair value of 2007 performance-based RSUs awarded to Mr. Bergren was $1,140,379, computed based upon an assessment, as of the grant date, that it was probable 100% of the performance target would be met for the 2007 year. Based upon 2007 performance, the actual payout to Mr. Bergren for 2007 performance-based RSUs was zero. The grant date fair value of 2007 performance-based restricted stock shares awarded to Mr. Bergren was zero, computed based upon an assessment, as of the grant date, that it was probable 0% of the performance target would be met for the 2007 year. The maximum value of restricted stock share awards assuming the highest level of performance conditions of this performance-based restricted stock was $674,983. Based upon 2007 performance, the actual payout to Mr. Bergren for 2007 performance-based restricted stock shares was zero.
 
(11) The grant date fair value of 2009 time-based restricted stock awarded to Mr. Buccina was $135,000. The grant date fair value of 2009 performance-based restricted stock awarded to Mr. Buccina was $62,000, computed based upon an assessment, as of the grant date, that it was probable 100% of the performance target would be met for the 2009 year. Based upon the achievement of 90% of the 2009 performance target, the actual payout to Mr. Buccina for 2009 performance-based restricted stock was $55,800. An additional 50,000 performance-based restricted shares were awarded to Mr. Buccina in 2009 but are excluded from the Summary Compensation Table as the award is contingent upon 2010 performance for which criteria was not established by the HRCC until March 2010.
 
(12) The actuarial valuation of the change during 2009 in Mr. Buccina’s benefits under the Carson’s Pension Plan and the Carson’s SERP was a net decrease of $2,898,985. The Company terminated the Carson’s SERP in 2008 and, as a result, Mr. Buccina received a payment of $2,931,821 for his accumulated benefits in the first quarter of 2009, reducing his accumulated benefits under the Carson’s SERP to zero. The actuarial valuation of the change during 2009 in Mr. Buccina’s benefits under the Carson’s Pension Plan was an increase of $32,836. See the Pension Benefits Table on page 32 for more information about these benefits.
 
(13) The actuarial valuation of the change during 2008 in Mr. Buccina’s benefits under the Carson’s Pension Plan and the Carson’s SERP was a decrease of $62,393.
 
(14) The grant date fair value of 2009 time-based restricted stock awarded to Mr. Byers was $94,500. The grant date fair value of 2009 performance-based restricted stock awarded to Mr. Byers was $43,400, computed based upon an assessment, as of the grant date, that it was probable 100% of the performance target would be met for the 2009 year. Based upon the achievement of 90% of the 2009 performance target, the actual payout to Mr. Byers for 2009 performance-based restricted stock was $39,060. An additional 35,000 performance-based restricted shares were awarded to Mr. Byers in 2009 but are excluded from the Summary Compensation Table as the award is contingent upon 2010 performance for which criteria was not established by the HRCC until March 2010.


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Grants of Plan-Based Awards
 
Stock options and awards of restricted stock generally vest over a number of years. Any vested options are usually forfeited 90 days after termination of the recipient’s employment, and any unvested shares of restricted stock and unvested options are usually forfeited upon termination of employment.
 
The table below provides information regarding grants of options and awards of restricted stock made during 2009 to the named executive officers under the Company’s Stock Incentive Plan.
 
                                                                             
                                All
      Grant
                            All
  Other
      Date
                            Other
  Option
      Fair
                    Estimated Possible
  Stock
  Awards;
  Exercise or
  Value of
        Estimated Possible
  Payouts Under Equity
  Awards;
  Number of
  Base
  Stock
        Payouts Under Non-Equity
  Incentive Plan
  Number of
  Securities
  Price of
  and
        Incentive Plan Awards(1)   Awards(2)   Shares of
  Underlying
  Option
  Option
    Grant
  Threshold
  Target
  Maximum
  Threshold
  Target
  Stock or
  Options
  Awards
  Awards
Name
  Date   ($)   ($)   ($)   (#)   (#)   Units (#)(3)   (#)(4)   ($/share)   ($)(5)
 
Tim Grumbacher
  N/A     130,000       260,000       520,000                                      
Byron L. Bergren
  N/A     500,000       1,000,000       2,000,000                                      
    2/4/08                       91,464       182,927 (6)                       226,829  
    3/25/09                       100,000       200,000 (7)                       284,000  
    3/25/09                                   200,000                   284,000  
Anthony J. Buccina
  N/A     395,900       791,800       1,583,600                                      
    3/17/09                       25,000       50,000 (8)                       62,000  
    2/2/09                                   100,000                   135,000  
Stephen R. Byers
  N/A     266,750       533,500       1,067,000                                      
    3/17/09                       17,500       35,000 (9)                       43,400  
    2/2/09                                   70,000                   94,500  
Keith E. Plowman
  N/A     225,000       450,000       900,000                                      
    4/27/09                                   50,000                   110,000  
 
 
(1) Represents the range of cash payouts targeted for 2009 performance under the Cash Bonus Plan described in the Compensation Discussion and Analysis on page 22 under the heading “Performance-Based Annual Incentive Compensation.” The amounts shown in the “Threshold” column reflect the minimum payout opportunity if threshold performance was achieved. If performance thresholds are not met, it is possible to have no payout under the Cash Bonus Plan. Actual payout amounts for 2009 performance are included under “Non-Equity Incentive Compensation” in the Summary Compensation Table.
 
(2) Represents the range of performance-based restricted share payouts targeted for 2009 performance. These performance-based restricted shares are earned based on the achievement of goals for 2009 established by the HRCC. If performance thresholds are not met, it is possible to have no payout of these performance-based restricted shares. Dividends are not paid on performance-based restricted shares until such shares are vested. Because 90% of the performance target for 2009 was met, 90% of the target performance-based restricted shares were actually earned.
 
(3) Represents awards of restricted shares made under the Stock Incentive Plan. Information regarding the vesting schedules of these awards is included in the footnotes to the Outstanding Equity Awards at Fiscal Year-End table on page 31. Dividends are generally paid on unvested restricted shares when dividends are paid on Company common stock. Restricted shares will vest on an accelerated basis upon the executive’s termination of employment under certain circumstances. Additional information regarding the vesting acceleration provisions applicable to equity awards is included under the heading “Potential Payments upon Termination or Change in Control.”
 
(4) Represents options issued under the Stock Incentive Plan, of which there were none in 2009.
 
(5) Represents the grant date fair value of each equity award computed in accordance with ASC 718. The dollar value of time-based restricted shares shown represents the grant date fair value calculated as the fair market value of our common stock on the respective grant dates. The dollar value of performance-based restricted shares awarded to Messrs. Bergren, Buccina and Byers is computed based upon an assessment, as of the grant date, that it was probable 100% of the performance target would be met for the 2009 year. Because 90% of the performance target for 2009 was met, 90% of the 2009 target performance-based restricted shares were actually earned. Reference Notes 8, 11 and 14 to the Summary Compensation Table.
 
(6) Represents the target award of the second tranche of two equal tranches of performance-based restricted shares granted to Mr. Bergren on February 4, 2008. The performance goals for the second tranche were established by the HRCC on March 17, 2009.
 
(7) Represents the target award of performance-based restricted shares granted to Mr. Bergren on March 25, 2009. The performance goals were established by the HRCC on March 17, 2009.
 
(8) Represents the target award of the first tranche of two equal tranches of performance-based restricted shares granted to Mr. Buccina on February 2, 2009. The performance goals for the first tranche were established by the HRCC on March 17, 2009. The performance goals for the second tranche were not established by the HRCC until March 16, 2010. The second


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tranche is not reflected in this table because, for purposes of ASC 718 accounting, performance-based restricted shares are not considered to be “granted” until the respective performance goals have been established.
 
(9) Represents the target award of the first tranche of two equal tranches of performance-based restricted shares granted to Mr. Byers on February 2, 2009. The performance goals for the first tranche were established by the HRCC on March 17, 2009. The performance goals for the second tranche were not established by the HRCC until March 16, 2010. The second tranche is not reflected in this table because, for purposes of ASC 718 accounting, performance-based restricted shares are not considered to be “granted” until the respective performance goals have been established.
 
Outstanding Equity Awards at Fiscal Year-End
 
                                                                         
    Option Awards     Stock Awards  
                                                    Equity
 
                                              Equity
    Incentive
 
                                              Incentive
    Plan
 
                                              Plan
    Awards:
 
                                              Awards:
    Market
 
                                              Number
    or Payout
 
                Equity
                      Market
    of
    Value of
 
                Incentive
                      Value of
    Unearned
    Unearned
 
                Plan
                      Shares
    Shares,
    Shares,
 
                Awards:
                Number of
    or
    Units or
    Units or
 
                Number of
                Shares or
    Units of
    Other
    Other
 
    Number of
    Number of
    Securities
                Units of
    Stock
    Rights
    Rights
 
    Securities
    Securities
    Underlying
                Stock
    That
    That
    That
 
    Underlying
    Underlying
    Unexercised
    Option
          That
    Have
    Have
    Have
 
    Unexercised
    Unexercised
    Unearned
    Exercise
    Option
    Have Not
    Not
    Not
    Not
 
    Options-
    Options-
    Options
    Price
    Expiration
    Vested
    Vested
    Vested
    Vested
 
Name
  Exercisable     Unexercisable     (#)     ($)     Date     (#)     ($)(1)     (#)     ($)(1)  
 
Tim Grumbacher
                                  365,205 (2)     3,195,544              
Byron L. Bergren
    125,000                   13.05       8/23/2014                          
      95,000                   20.44       7/6/2012                          
                                    20,648 (3)     180,670              
                                    200,000 (4)     1,750,000              
Anthony J. Buccina
    96,000                   27.15       5/31/2013                          
            11,019 (5)           55.85       3/26/2014                          
            50,000 (6)           4.96       3/17/2015                          
                                    2,865 (7)     25,069              
                                    10,000 (8)     87,500              
                                    100,000 (9)     875,000              
                                                50,000 (10)     437,500  
Stephen R. Byers
    15,000                   31.84       4/2/2013                          
      21,500                   29.90       10/1/2013                          
            11,019 (5)           55.85       3/26/2014                          
            50,000 (6)           4.96       3/17/2015                          
                                    2,865 (7)     25,069              
                                    10,000 (8)     87,500              
                                    70,000 (9)     612,500              
                                                35,000 (10)     306,250  
Keith E. Plowman
    10,000                   17.91       5/26/2012                          
            11,019 (5)           55.85       3/26/2014                          
            40,000 (6)           4.96       3/17/2015                          
                                    2,865 (7)     25,069              
                                    7,000 (8)     61,250              
                                    50,000 (11)     437,500              
 
 
(1) Market values reflect the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 (the last business day of the fiscal year), which was $8.75 per share.
 
(2) Restricted shares vested 100% on February 1, 2010.
 
(3) Restricted shares vested 100% on February 5, 2010.
 
(4) Restricted shares vested 50% on February 1, 2010 and vest 50% on February 1, 2011.
 
(5) Stock options vested 100% on March 26, 2010.
 
(6) Stock options vest 100% on March 17, 2011.
 
(7) Restricted shares vested 100% on March 26, 2010.
 
(8) Restricted shares vest 100% on March 17, 2011.
 
(9) Restricted shares vest 100% on April 30, 2011.
 
(10) These performance-based restricted shares vest based on fiscal 2010 performance criteria established by the HRCC.
 
(11) Restricted shares vest 100% on April 27, 2012.


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Pension Benefits
 
The Pension Benefits Table below shows the actuarial present value of accumulated benefits payable to each of our named executive officers and the number of years credited to each named executive officer under each of the Carson’s SERP, the Carson’s Pension Plan and the Executive Transition Agreement dated February 1, 2005, as amended, between the Company and Mr. Grumbacher (the “Executive Transition Agreement”), pursuant to which Mr. and Mrs. Grumbacher are entitled to continue participation in the Company’s group medical plan upon cessation of Mr. Grumbacher’s employment with the Company.
 
The present values set forth have been calculated for the named executive officers assuming that each will remain in service until normal retirement age as defined under each plan. The assumptions set forth in Note 8 to our audited financial statements included in our Form 10-K filed with the SEC on April 16, 2010 were used to calculate the numbers below and are incorporated by reference.
 
                             
            Present Value of
   
        Number of Years
  Accumulated
  Payments During
Name
 
Plan Name
  Credited Service   Benefit ($)   Last Fiscal Year ($)
 
Tim Grumbacher
  Retiree Medical Benefits     N/A       515,333        
Byron L. Bergren
                   
Anthony J. Buccina
  Carson’s Pension Plan     13 (1)     231,469        
    Carson’s SERP                 2,931,821 (2)
Stephen R. Byers
                   
Keith E. Plowman
                   
 
 
(1) Although Mr. Buccina has 17 years of actual service, he is credited with only 13 years of service under the terms of the Carson’s Pension Plan as all future benefit accruals were frozen in May 2006.
 
(2) The Company terminated the Carson’s SERP in 2008. Mr. Buccina received a payment of $2,931,821 for his accumulated benefit in the first quarter of 2009.
 
Description of Plans Named in Pension Benefits Table
 
Carson’s Pension Plan
 
In connection with the acquisition of Carson’s in March 2006, the Company assumed the Carson’s Pension Plan. The Carson’s Pension Plan is a qualified defined-benefit cash-balance plan in which the only named executive officer who participates is Anthony J. Buccina. The Carson’s Pension Plan was frozen to new participants in 2002 and all future benefit accruals were frozen in May 2006. The Carson’s Pension Plan was amended in 2007 in compliance with the Pension Protection Act of 2006.
 
Requirements For Retirement Benefits
 
Normal Retirement:  Employees who terminate employment with three or more years of service and have attained age 65 qualify for normal retirement. Payment of the full benefit commences as soon as practicable following termination. Mr. Buccina is not currently eligible for normal retirement under the Carson’s Pension Plan.
 
Early Retirement:  Employees who have completed three or more years of service and are age 55 or older upon termination are eligible for early retirement. In addition, employees who participated in Carson’s previous plan, which was merged into the Carson’s Pension Plan, are eligible for early retirement after 30 years of service. Payment of pension benefits will commence at age 65, unless the employee elects to begin such payments earlier in which case the pension benefit amount may be reduced. Mr. Buccina is currently eligible for early retirement under the Carson’s Pension Plan.
 
Termination Other than Normal Retirement or Early Retirement:  Employees who terminate employment with three years or more of service prior to attaining age 55 qualify to receive a


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deferred vested pension. Payment of deferred vested pension benefits will commence at age 65, unless the employee elects to begin such payments earlier in which case the deferred vested pension benefit amount may be reduced. Mr. Buccina is currently eligible for deferred vested pension benefits under the Carson’s Pension Plan.
 
Form of Payment
 
For an unmarried employee, the normal form of payment is a life annuity. For a married employee, the normal form of payment is a qualified joint and surviving spouse annuity; however, the married employee may elect to receive payment in the form of a single life annuity. Any employee may elect to receive pension benefits in the form of an actuarially equivalent life annuity, joint and survivor annuity, life annuity with ten years guaranteed, ten-year annuity with specified monthly payments, or a lump sum.
 
Calculation of Benefits
 
Effective May 1, 2002, the Carson’s Pension Plan was amended and restated to convert the plan’s benefit formula to a cash-balance design. Under this design, the pension benefit is expressed as a cash-balance account. Employees with accrued pension benefits as of April 30, 2002, including Mr. Buccina, are considered continued participants under the current Carson’s Pension Plan.
 
Effective May 20, 2006, future accruals in the Carson’s Pension Plan were eliminated. Generally, the lump sum benefit payable under the Plan is the cash balance account value as of that date, with annual interest credits at the greater of 4.75% or the yield on 3-year U.S. Treasury constant maturities as of the last day of the prior calendar year. However, the lump sum benefit is not less than the lump sum value of benefits accrued under prior Plan formulas as of May 20, 2006.
 
Carson’s Supplemental Executive Retirement Plan
 
In connection with the acquisition of Carson’s in March 2006, the Company assumed the Carson’s SERP. As a result of the acquisition of Carson’s, participants under the Carson’s SERP who remained employed with the Company after the acquisition became fully vested in their entire accrued benefit. The only named executive officer who participated in the Carson’s SERP is Anthony J. Buccina.
 
The Company terminated the Carson’s SERP in 2008. The Carson’s SERP had been a nonqualified, unfunded supplemental retirement plan intended to provide supplemental retirement benefits to a select group of management or highly-compensated employees. During the first quarter of 2009, each participant in the Carson’s SERP received a lump-sum payment which represented the net present value of their respective accrued benefits. Mr. Buccina received a payment of $2,931,821.
 
Benefits were calculated based on a percentage (limited to 40%) of the average of the five most highly compensated calendar years out of the participant’s previous ten years as an employee, the product of which was multiplied by the number of calendar months of service, to a maximum of 144 months. The amount of a participant’s accrued benefit was offset against certain other benefits to which the participant was entitled.
 
Retiree Medical Benefits for Tim Grumbacher
 
Pursuant to the Executive Transition Agreement, Mr. Grumbacher and his spouse are entitled to continue participation in the Company’s group medical plan and to continue participation in a supplemental medical benefits plan following the cessation of Mr. Grumbacher’s employment with the Company for any reason. Such participation will occur at no cost to the Grumbachers for the duration of their respective lifetimes. If Mr. Grumbacher and/or his spouse are unable to participate in the group medical plan, he and/or she shall either (i) receive cash payments from the Company to enable the purchase of similar coverage on an individual basis or (ii) the Company shall purchase an insurance policy to provide similar coverage.


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Option Exercises and Stock Vested During 2009
 
                                 
    Option Awards   Stock Awards
    Number of Shares
  Value Realized
  Number of Shares
  Value Realized
    Acquired on Exercise
  on Exercise
  Acquired on Vesting
  on Vesting
    (#)   ($)   (#)   ($)(1)
 
Tim Grumbacher
                       
Byron L. Bergren
                344,634       3,015,550 (2)
Anthony J. Buccina
                45,000       393,750 (2)
Stephen R. Byers
                5,250       33,390  
                  31,500       275,625 (2)
Keith E. Plowman
                8,000       13,440  
 
 
(1) Value reflects the closing price of the Company’s common stock on the NASDAQ Stock Market on the respective vesting date of the restricted stock awards.
 
(2) 2009 performance-based restricted stock awards vested January 30, 2010 as determined by the HRCC on March 16, 2010.
 
Summary of Employment Agreements with Named Executive Officers
 
Tim Grumbacher, Executive Chairman of the Board
 
Mr. Grumbacher and the Company entered into the Executive Transition Agreement on February 1, 2005, which was amended on December 6, 2007 and January 28, 2010. The agreement, as amended, runs through December 31, 2010. Pursuant to the amended agreement, Mr. Grumbacher will serve as the Company’s Executive Chairman of the Board and as a member of the Executive Committee of the Board during the term of the agreement, receive an annual base salary of $650,000 and be eligible to earn an annual cash bonus in accordance with pre-determined criteria established by the HRCC under the Cash Bonus Plan. The amended agreement also provides that beginning January 1, 2011, Mr. Grumbacher will serve as non-Executive Chairman of the Board, for such term and with such duties and compensation as the Board of Directors and Mr. Grumbacher may agree.
 
Pursuant to the December 6, 2007 amendment to the agreement, the provision for a payment by the Company to Mr. Grumbacher to cover, on a net after-tax basis, the excise tax imposed on all amounts treated as “excess parachute payments” under Section 280G of the Code was eliminated. The amended agreement also provides for a reduction of cash payable to Mr. Grumbacher upon a change in control if, and to the extent necessary, such reduction would be sufficient to avoid treatment of any payments or benefits as “excess parachute payments” under Section 280G of the Code.
 
Under his agreement, Mr. Grumbacher was granted 365,205 restricted shares of the Company’s common stock pursuant to the terms of the Stock Incentive Plan. The shares vested on February 1, 2010. The Company has agreed to provide Mr. Grumbacher and his wife with medical insurance and supplemental medical benefits for the duration of each of their lives. In addition, for the duration of Mr. Grumbacher’s life, the Company will provide him with secretarial support and office space and allow him to participate in the Company’s associate discount program. For information regarding potential severance payments and accelerated vesting of equity awards to which Mr. Grumbacher may be entitled upon certain termination events and/or a change in control, see “Potential Payments Upon Termination or Change in Control” on page 39.
 
Byron L. Bergren, President and Chief Executive Officer
 
Mr. Bergren’s employment agreement with the Company was entered into on August 24, 2004 and amended on May 1, 2005; May 23, 2006; July 19, 2007 and March 18, 2009. The term of


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his employment agreement continues to February 5, 2012 unless sooner terminated in accordance with its terms. Mr. Bergren’s employment agreement, as amended, provides for a minimum annual base salary of $1,000,000 and a bonus in accordance with the Cash Bonus Plan. Mr. Bergren’s agreement, as amended, provides that Mr. Bergren will serve as President and Chief Executive Officer through January 31, 2011 and will serve in an important role to be determined by the Board of Directors from February 1, 2011 through February 5, 2012. In addition, the Board has agreed to nominate Mr. Bergren as a member of the Board of Directors for the period through February 5, 2012.
 
Pursuant to the July 19, 2007 amendment to his employment agreement, Mr. Bergren was granted the following long-term incentive compensation awards:
 
  •  41,297 time-based restricted shares of the Company’s common stock which had an aggregate value of $1,350,000 as of July 19, 2007. Fifteen percent (6,195 shares) vested on February 2, 2008, thirty-five percent (14,454 shares) vested on January 31, 2009 and fifty percent (20,648 shares) vested on February 5, 2010.
 
  •  41,297 performance-based restricted shares with a value of $1,350,000 as of July 19, 2007. One hundred percent of these restricted shares were forfeited based upon the failure to achieve the net income performance targets for 2007 and 2008.
 
  •  365,854 performance-based restricted shares with a value of $2,700,000 as of February 4, 2008. One-half of these restricted shares were forfeited based upon the failure to achieve the performance targets for 2008. Ninety percent of the remaining 182,927 performance-based restricted shares (164,634 shares) vested based upon the achievement of performance targets for 2009.
 
Pursuant to the fourth amendment to the employment agreement dated March 18, 2009, Mr. Bergren was granted the following long-term incentive awards:
 
  •  200,000 time-based restricted shares of the Company’s common stock which had an aggregate value of $354,000 as of March 25, 2009. Fifty percent (100,000 shares) vested on February 1, 2010, and the remainder (100,000 shares) will vest on February 1, 2011, provided Mr. Bergren is continuously employed by the Company through such date, except that vesting of such shares may be accelerated in certain circumstances. For information regarding potential severance payments and accelerated vesting of equity awards to which Mr. Bergren may be entitled upon certain events and/or a change in control, see “Potential Payments Upon Termination or Change in Control” on page 39.
 
  •  200,000 performance-based restricted shares with a value of $354,000 as of March 25, 2009. Ninety percent of these performance-based restricted shares (180,000 shares) vested based upon the achievement of performance targets for 2009.
 
The fourth amendment to the employment agreement also provides that Mr. Bergren will receive two grants of shares of restricted stock in fiscal year 2010:
 
  •  200,000 time-based restricted shares of the Company’s common stock shall vest one hundred percent on February 5, 2012, provided Mr. Bergren is continuously employed by the Company through such date, except that vesting of such shares may be accelerated in certain circumstances.
 
  •  200,000 performance-based restricted shares of the Company’s common stock shall vest based on the achievement of performance goals. These shares shall vest fifty percent (100,000 shares) based upon the achievement of performance goals for 2010 established by the HRCC and fifty percent (100,000 shares) based upon the achievement of performance goals for 2011 to be established by the HRCC.


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In the event that Mr. Bergren is discharged without cause or resigns for good reason on or prior to January 31, 2011 and provided that Mr. Bergren executes a general release consistent with certain terms of his employment agreement, the 2010 grant of performance-based restricted shares based upon Company performance for 2010 granted to Mr. Bergren shall become vested, and the underlying shares shall be delivered, to the same extent as would have applied had Mr. Bergren remained employed through the date the determination of vesting for these shares would otherwise have been. In the event that Mr. Bergren is discharged without cause or resigns for good reason on or after January 30, 2011 and prior to January 29, 2012 and provided that Mr. Bergren executes a general release consistent with certain terms of his employment agreement, the 2010 grant of performance-based restricted shares based upon Company performance for 2011 granted to Mr. Bergren shall become vested, and the underlying shares shall be delivered, to the same extent as would have applied had Mr. Bergren remained employed through the date the determination of vesting for these shares would otherwise have been.
 
If Mr. Bergren is discharged without cause during the term of his employment agreement following a “Change in Control” (as defined in the employment agreement) or resigns from the Company with or without good reason during the term of his employment agreement after the expiration of three months following a Change in Control, Mr. Bergren will receive a payment equal to the lesser of 2.99 times his base salary (at the salary level immediately preceding the Change in Control plus his average bonus for the three immediately preceding fiscal years) or, if applicable, the “280G Permitted Payment” (as defined in the 2004 Agreement). The Change in Control severance payment is contingent on Mr. Bergren signing and not timely revoking a general release of claims.
 
Mr. Bergren’s employment agreement contains a non-competition clause that, during Mr. Bergren’s employment and for a period of one year after termination of his employment, prohibits Mr. Bergren from engaging in or being financially interested in the retail department stores business of any competitor of the Company identified in the employment agreement. Mr. Bergren’s employment agreement also contains confidentiality provisions relating to the Company’s confidential information. For information regarding potential severance payments and accelerated vesting of equity awards to which Mr. Bergren may be entitled upon certain termination events and/or a change in control, see “Potential Payments Upon Termination or Change in Control” on page 39.
 
Anthony J. Buccina, Vice Chairman, President — Merchandising
 
On January 23, 2009, the Company entered into an employment agreement (the “Buccina Employment Agreement”), Restricted Stock Agreement and Restricted Stock Agreement — Performance Shares with Mr. Buccina.
 
The Buccina Employment Agreement follows an employment agreement dated June 1, 2006 that expired January 31, 2009. The new Buccina Employment Agreement was effective as of February 1, 2009 and will terminate on April 30, 2011, unless sooner terminated in accordance with the terms of the Buccina Employment Agreement. Unless terminated, the Buccina Employment Agreement shall renew for successive one-year terms beginning May 1 of each year.
 
Mr. Buccina’s initial base salary under the Buccina Employment Agreement is $791,800 per year. This base salary is subject to review during the term of the Buccina Employment Agreement and may be increased in the sole discretion of the Company, upon approval of the HRCC.
 
The Buccina Employment Agreement provides that Mr. Buccina is eligible for a bonus under the Cash Bonus Plan under the following parameters: a target bonus of 100% of base salary in effect on the last day of the relevant fiscal year, with threshold and maximum bonuses as determined by the HRCC. The performance measures to be utilized, and the weighting of these performance measures, will be determined by the HRCC consistent with its determinations for other senior executives under the Cash Bonus Plan.


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The Buccina Employment Agreement provided that Mr. Buccina receive a grant of 100,000 restricted shares of the Company’s common stock pursuant to the terms of the Company’s Stock Incentive Plan. Such grant was awarded on February 2, 2009. Such restricted shares shall vest on April 30, 2011, provided that Mr. Buccina is still employed by the Company on such date. In addition, Mr. Buccina received, as performance-based compensation, a grant of 50,000 restricted shares of the Company’s common stock for each of 2009 and 2010. The metrics for earning such performance-based shares shall be determined each year by the HRCC. The terms of the grants are set forth in the Restricted Stock Agreements. Ninety percent of the 2009 performance-based restricted shares (45,000 shares) vested based upon the achievement of performance targets for 2009.
 
For information regarding potential severance payments and accelerated vesting of equity awards to which Mr. Buccina may be entitled upon certain events and/or a change in control, see “Potential Payments Upon Termination or Change in Control” on page 39.
 
Mr. Buccina is eligible to participate in plans and programs that are generally made available to the other employees of the Company. Mr. Buccina was a participant in the Carson’s SERP, which was terminated by the Company in 2008. Pursuant to the Buccina Employment Agreement, the Company paid Mr. Buccina $2,931,821, the actuarial equivalent present value of his accrued benefits in the Carson’s SERP, in the first quarter of 2009.
 
In the event of discharge without cause or resignation for good reason during the initial term of the Buccina Employment Agreement ending April 30, 2011, during the first renewal term ending April 30, 2012 or if the Company has not offered to renew the Buccina Employment Agreement for the first renewal term ending April 30, 2012, Mr. Buccina will be entitled to receive severance pay equal to the greater of his base pay for the remaining contract term or two times his base salary, payable in a lump sum as soon as practicable following the six month anniversary of the termination of Mr. Buccina’s employment. The severance payment is contingent on Mr. Buccina signing and not timely revoking a general release of claims.
 
Upon a “Change in Control” (as defined in the Buccina Employment Agreement), (1) the vesting of stock options and restricted shares held by Mr. Buccina shall be governed by the terms of such stock option or restricted share grants and (2) Mr. Buccina is prohibited from resigning for good reason for a period of six months following the Change in Control. If following a Change in Control he is discharged without cause or resigns for good reason within two years of the Change in Control, Mr. Buccina will receive a severance payment equal to two times his average base pay for the most recently completed three years plus two times the average bonus paid to him for the most recently completed three years, or, if applicable, the “280G Permitted Payment” (as such term is defined in the Buccina Employment Agreement). The Change in Control severance payment is contingent on Mr. Buccina signing and not timely revoking a general release of claims.
 
The Buccina Employment Agreement contains a non-competition clause that, during Mr. Buccina’s employment and for a period equal to one-half of the period for which he receives severance payments after termination of his employment, prohibits Mr. Buccina from engaging in or being financially interested in the retail department stores business of any competitor of the Company named in the Buccina Employment Agreement. The Buccina Employment Agreement also contains confidentiality provisions relating to the Company’s confidential information.
 
Stephen R. Byers, Vice Chairman — Stores, Visual, Construction, Real Estate, Distribution & Logistics and Loss Prevention
 
On January 23, 2009, the Company entered into an employment agreement (the “Byers Employment Agreement”), Restricted Stock Agreement and Restricted Stock Agreement — Performance Shares with Stephen R. Byers.
 
The Byers Employment Agreement follows an employment agreement dated June 28, 2006, as amended by the first amendment to the employment agreement dated December 20, 2006,


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which expired January 31, 2009. The new Byers Employment Agreement was effective as of February 1, 2009 and will terminate on April 30, 2011, unless sooner terminated in accordance with the terms of the Byers Employment Agreement. Unless terminated, the Byers Employment Agreement shall renew for successive one-year terms beginning May 1 of each year.
 
Mr. Byers’s initial base salary under the Byers Employment Agreement is $533,500 per year. This base salary is subject to review during the term of the Byers Employment Agreement and may be increased in the sole discretion of the Company, upon approval of the HRCC.
 
The Byers Employment Agreement provides that Mr. Byers is eligible for a bonus under the Cash Bonus Plan under the following parameters: a target bonus of 100% of base salary in effect on the last day of the relevant fiscal year, with threshold and maximum bonuses as determined by the HRCC. The performance measures to be utilized and the weighting of these performance measures will be determined by the HRCC consistent with its determinations for other senior executives under the Cash Bonus Plan.
 
The Byers Employment Agreement provided that Mr. Byers receive a grant of 70,000 restricted shares of the Company’s common stock pursuant to the terms of the Company’s Stock Incentive Plan. Such grant was awarded on February 2, 2009. Such restricted shares shall vest on April 30, 2011, provided that Mr. Byers is still employed by the Company on such date. In addition, Mr. Byers received, as performance-based compensation, a grant of 35,000 restricted shares of the Company’s common stock for each of 2009 and 2010. The metrics for earning such performance-based shares shall be determined each year by the HRCC. The terms of the grants are set forth in the Restricted Stock Agreements. Ninety percent of the 2009 performance-based restricted shares (31,500 shares) vested based upon the achievement of performance targets for 2009.
 
For information regarding potential severance payments and accelerated vesting of equity awards to which Mr. Byers may be entitled upon certain events and/or a change in control, see “Potential Payments Upon Termination or Change in Control” on page 39.
 
Mr. Byers is eligible to participate in plans and programs that are generally made available to the other employees of the Company.
 
In the event of discharge without cause or resignation for good reason during the initial term of the Byers Employment Agreement ending April 30, 2011, Mr. Byers will be entitled to receive severance pay equal to the greater of his base pay for the remaining contract term or two times his base salary, payable in a lump sum as soon as practicable following the six month anniversary of the termination of Mr. Byers’s employment. The severance payment is contingent on Mr. Byers signing and not timely revoking a general release of claims.
 
Upon a “Change in Control” (as defined in the Byers Employment Agreement), (1) the vesting of stock options and restricted shares held by Mr. Byers shall be governed by the terms of such stock option or restricted share grants and (2) Mr. Byers is prohibited from resigning for good reason for a period of six months following the Change in Control. If following a Change in Control he is discharged without cause or resigns for good reason within two years of the Change in Control, Mr. Byers will receive a severance payment equal to two times his average base pay for the most recently completed three years plus two times the average bonus paid to him for the most recently completed three years, or, if applicable, the “280G Permitted Payment” (as such term is defined in the Byers Employment Agreement). The Change in Control severance payment is contingent on Mr. Byers signing and not timely revoking a general release of claims.
 
The Byers Employment Agreement contains a non-competition clause that, during Mr. Byers’s employment and for a period equal to one-half of the period for which he receives severance payments after termination of his employment, prohibits Mr. Byers from engaging in or being financially interested in the retail department stores business of any competitor of the Company named in the Byers Employment Agreement. The Byers Employment Agreement also contains confidentiality provisions relating to the Company’s confidential information.


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Potential Payments Upon Termination or Change in Control
 
The Company has entered into agreements and maintains plans that will require the Company to provide compensation to the named executive officers in the event of a termination of employment or a change in control of the Company. The potential amount of compensation payable to each named executive officer in each situation is set forth in the tables below. The amounts shown in the tables assume that termination of the named executive officer and/or a change in control occurred on January 30, 2010. The actual amounts to be paid will depend on the circumstances and time of the termination or change in control.
 
Tim Grumbacher — Executive Chairman of the Board
 
                                                 
          Mr. Grumbacher
                         
          Ceases to Serve as
                         
          Chairman of the
    Change in
                   
    Mr. Grumbacher
    Board by Mutual
    Control
    Change in
             
    Ceases to Serve as
    Consent with the
    Without
    Control and
             
    Chairman of the
    Company or as a
    Termination of
    Mr. Grumbacher
             
    Board not as a
    Result of the
    Mr. Grumbacher’s
    Ceases to be the
             
Executive Benefits and
  Result of Breach of
    Company’s
    Position as
    Executive Chairman
             
Payments Upon
  the Agreement by
    Breach of
    Executive
    by Reason of Such
             
Termination
  the Company     the Agreement     Chairman     Change in Control     Disability     Death  
 
Cash Severance
                                   
Pro-rated Non-Equity Incentive Compensation (Cash Bonus)(1)
  $ 239,200     $ 239,200           $ 239,200     $ 239,200     $ 239,200  
Value of Accelerated Restricted Stock(2)
          3,195,544     $ 3,195,544       3,195,544       3,195,544       3,195,544  
Continuing Health and Welfare Benefits for Mr. Grumbacher and his Spouse for Life(3)
    515,333       515,333             515,333       515,333       515,333  
Office Space and Secretarial Support(4)
    459,303       459,303             459,303       459,303        
Life Insurance
                                  1,073,000  
                                                 
Total
  $ 1,213,836     $ 4,409,380     $ 3,195,544     $ 4,409,380     $ 4,409,380     $ 5,023,077  
                                                 
 
 
(1) This calculation is subject to reduction by the HRCC, but assumes no such reduction.
 
(2) The intrinsic value of unvested restricted stock subject to accelerated vesting, based on the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).
 
(3) The actuarial present value of continuing health and welfare benefits for Mr. Grumbacher and his wife for their lifetimes.
 
(4) The actuarial present value of office space and secretarial support for Mr. Grumbacher’s lifetime at the Company’s office in York, Pennsylvania.
 
Byron L. Bergren — President and Chief Executive Officer
 
                                                                 
                Involuntary
                               
                Termination
                               
          Voluntary
    Without
                               
          Termination
    Cause or
    Change in
    Change in
                   
          without
    Resignation
    Control
    Control
                   
Executive Benefits and
  For Cause
    Good
    for Good
    Without
    with
                   
Payments Upon Termination
  Termination     Reason     Reason(1)     Termination     Termination(2)     Retirement     Disability     Death  
 
                                                                 
Cash Severance
              $ 2,000,000           $ 4,217,867 (3)                  
                                                                 
Pro-rated Non-Equity Incentive Compensation (Cash Bonus)(4)
        $ 920,000       920,000     $ 920,000       920,000     $ 920,000     $ 920,000     $ 920,000  
                                                                 
Value of Accelerated Options(5)
                                               
                                                                 
Value of Accelerated Restricted Stock(6)
                1,930,670       2,265,731       2,265,731             2,265,731       2,265,731  
                                                                 
Value of Performance RSUs(7)
          177,266       177,266       177,266       177,266       177,266       177,266       177,266  
                                                                 
Continuing Health and Welfare Benefits
                24,846             40,658                    
                                                                 
Life Insurance
                                              2,000,000  
                                                                 
                                                                 
Total
        $ 1,097,266     $ 5,052,782     $ 3,362,997     $ 7,621,522     $ 1,097,266     $ 3,362,997     $ 5,362,997  
                                                                 


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(1) Payment requires the execution of a general release.
 
(2) With regard to change in control, “termination” means either (i) Mr. Bergren is discharged without cause during the term of his employment agreement following the closing of the change in control transaction, or (ii) Mr. Bergren resigns for any reason after the expiration of three months following the change in control, including, without limitation, resignation by Mr. Bergren with or without “Good Reason.”
 
(3) Pursuant to Mr. Bergren’s employment agreement, as amended, if the aggregate present value of the “parachute payments” determined under Section 280G exceeds three times his “base amount,” as defined in Section 280G, the payouts upon a change in control shall be reduced to be less than three times his base amount. The cash severance amount presented for a change in control with termination has been reduced to be less than three times Mr. Bergren’s base amount.
 
(4) This calculation is subject to reduction by the HRCC, but assumes no such reduction.
 
(5) The intrinsic value of unvested options subject to accelerated vesting, based on the difference between the exercise price of the options and the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share). There is no value reflected for accelerated options as the exercise price of options exceeded the closing price of the Company’s stock on January 29, 2010.
 
(6) The intrinsic value of unvested restricted stock subject to accelerated vesting, based on the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).
 
(7) Mr. Bergren’s RSUs for 2006 vested on February 3, 2007 without regard to acceleration and their vesting would not have been affected by Mr. Bergren’s termination or a change in control on January 30, 2010.
 
Anthony J. Buccina — Vice Chairman, President — Merchandising
 
                                                                 
                Involuntary
                               
                Termination
                               
          Voluntary
    Without
                               
          Termination
    Cause or
    Change in
    Change in
                   
          without
    Resignation
    Control
    Control
                   
Executive Benefits and Payments
  For Cause
    Good
    for Good
    Without
    with
                   
Upon Termination
  Termination     Reason     Reason(1)     Termination     Termination(2)     Retirement     Disability     Death  
 
Cash Severance
              $ 1,583,600           $ 2,274,742 (3)                  
Pro-rated Non-Equity Incentive Compensation (Cash Bonus)(4)
        $ 649,276       649,276     $ 649,276       649,276     $ 649,276     $ 649,276     $ 649,276  
Value of Accelerated Options(5)
                      189,500       189,500                    
Value of Accelerated Restricted Stock(6)
                875,000       1,425,069       1,425,069             1,425,069       1,425,069  
Carson’s Pension Plan(7)
  $ 231,469       231,469       231,469             231,469       231,469       231,469       231,469  
Continuing Health and Welfare Benefits
                27,105             27,105                    
Life Insurance
                                              1,584,000  
                                                                 
Total
  $ 231,469     $ 880,745     $ 3,366,450     $ 2,263,845     $ 4,797,161     $ 880,745     $ 2,305,814     $ 3,889,814  
                                                                 
 
 
(1) Payment requires execution of a general release.
 
(2) If, within six months following a change in control, Mr. Buccina leaves the Company for any reason other than termination without cause, he may not collect any additional benefits.
 
(3) Pursuant to Mr. Buccina’s employment agreement, if the aggregate present value of the “parachute payments” determined under Section 280G exceeds three times his “base amount,” as defined in Section 280G, the payouts upon a change in control shall be reduced to be less than three times his base amount. This calculation did not require such reduction.
 
(4) This calculation is subject to reduction by the HRCC, but assumes no such reduction.
 
(5) The intrinsic value of unvested options subject to accelerated vesting, based on the difference between the exercise price of the options and the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).
 
(6) The intrinsic value of unvested restricted stock subject to accelerated vesting, based on the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).
 
(7) The actuarial equivalent present value of the accrued benefit.


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Stephen R. Byers — Vice Chairman — Stores, Visual, Construction, Real Estate, Distribution & Logistics, Loss Prevention
 
                                                                         
                Involuntary
                                     
                Termination
                                     
          Voluntary
    Without
                                     
          Termination
    Cause or
    Change in
    Change in
                         
Executive Benefits
        Without
    Resignation
    Control
    Control
                         
and Payments
  For Cause
    Good
    for Good
    Without
    with
                         
Upon Termination
  Termination     Reason     Reason(1)     Termination     Termination(2)     Retirement     Disability     Death        
 
                                                                         
Cash Severance
              $ 1,067,000           $ 1,141,258 (3)                          
                                                                         
Pro-rated Non-Equity Incentive Compensation (Cash Bonus)(4)
        $ 416,130       416,130     $ 416,130       416,130     $ 416,130     $ 416,130     $ 416,130          
                                                                         
Value of Accelerated Options(5)
                      189,500       189,500                            
                                                                         
Value of Accelerated Restricted Stock(6)
                612,500       1,031,319       1,031,319             1,031,319       1,031,319          
                                                                         
Continuing Health and Welfare Benefits
                27,449             27,449                            
                                                                         
Life Insurance
                                              1,068,000          
                                                                         
                                                                         
Total
        $ 416,130     $ 2,123,079     $ 1,636,949     $ 2,805,656     $ 416,130     $ 1,447,449     $ 2,515,449          
                                                                         
 
 
(1) Payment requires execution of a general release.
 
(2) If, within six months following a change in control, Mr. Byers leaves the Company for any reason other than termination without cause, he may not collect any additional benefits.
 
(3) Pursuant to Mr. Byers’s employment agreement, if the aggregate present value of the “parachute payments” determined under Section 280G exceeds three times his “base amount,” as defined in Section 280G, the payouts upon a change in control shall be reduced to be less than three times his base amount. The cash severance amount presented for a change in control with termination has been reduced to be less than three times Mr. Byers’s base amount.
 
(4) This calculation is subject to reduction by the HRCC, but assumes no such reduction.
 
(5) The intrinsic value of unvested options subject to accelerated vesting, based on the difference between the exercise price of the options and the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).
 
(6) The intrinsic value of unvested restricted stock subject to accelerated vesting, based on the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).
 
Keith E. Plowman — Executive Vice President, Chief Financial Officer and Principal Accounting Officer
 
                                                                 
                            Change in
                   
                            Control
                   
                Involuntary
    Change in
    With
                   
Executive Benefits and
              Termination
    Control
    Termination
                   
Payments Upon
  For Cause
    Voluntary
    Without
    Without
    Without
                   
Termination
  Termination     Termination     Cause     Termination     Cause     Retirement     Disability     Death  
 
Cash Severance
              $ 155,769 (1)         $ 155,769 (1)                  
Pro-rated Non-Equity Incentive Compensation (Cash Bonus)(2)
        $ 414,000       414,000     $ 414,000       414,000     $ 414,000     $ 414,000     $ 414,000  
Value of Accelerated Options(3)
                      151,600 (4)     151,600 (4)                  
Value of Accelerated Restricted Stock(5)
                      523,819 (4)     523,819 (4)           523,819       523,819  
Life Insurance
                                              900,000  
                                                                 
Total
        $ 414,000     $ 569,769     $ 1,089,419     $ 1,245,188     $ 414,000     $ 937,819     $ 1,837,819  
                                                                 
 
 
(1) Assumes Mr. Plowman signs a general release and is not rehired by the Company.
 
(2) This calculation is subject to reduction by the HRCC, but assumes no such reduction.
 
(3) The intrinsic value of unvested options subject to accelerated vesting, based on the difference between the exercise price of the options and the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).
 
(4) The HRCC has discretion to fully vest the options and restricted stock of the Company upon a change in control. This calculation assumes the HRCC would choose to fully vest all options and restricted stock upon a change in control on January 30, 2010.
 
(5) The intrinsic value of unvested restricted stock subject to accelerated vesting, based on the closing price of the Company’s common stock on the NASDAQ Stock Market on January 29, 2010 ($8.75 per share).


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Equity Compensation Plan Information
 
At January 30, 2010, The Bon-Ton Stores, Inc. 2009 Omnibus Incentive Plan, the Amended and Restated 2000 Stock Incentive and Performance-Based Award Plan, and the Amended and Restated 1991 Stock Option and Restricted Stock Plan were in effect. Each of these plans has been approved by the shareholders. There were no other equity compensation plans in effect. The following information concerning these plans is as of January 30, 2010:
 
                         
                Number of
 
                securities
 
                remaining available
 
    Number of shares of
          for future issuance
 
    common stock to be
          under equity
 
    issued upon
    Weighted-average
    compensation plans
 
    exercise of
    exercise price of
    (excluding
 
    outstanding
    outstanding
    securities
 
    options, warrants
    options, warrants
    reflected in
 
    and rights
    and rights
    column (a))
 
    (a)     (b)     (c)  
 
Equity compensation plans approved by security holders
                       
Stock options
    1,081,858     $ 16.93       (1)
Restricted shares
    1,749,059             (1)
Restricted stock units
    278,592             (1)
                         
Subtotal
    3,109,509             2,557,986  
Equity compensation plans not approved by security holders
                 
                         
Total
    3,109,509             2,557,986  
                         
 
 
(1) The referenced plans do not allocate available shares among stock options, restricted shares or RSUs.
 
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
Executive officers, directors and persons who own more than 10% of the Company’s common stock are required to file reports of their holdings and transactions in Company stock with the Securities and Exchange Commission. To our knowledge, all such 2009 filings were made in a timely manner.
 
RELATED PARTY TRANSACTIONS
 
The Company’s Code of Ethical Standards and Business Conduct provides that no director or associate of the Company shall engage in any transactions with the Company unless approved by the Audit Committee. The Audit Committee Charter provides that the Audit Committee shall have the responsibility to review and approve all such related party transactions. All executive officers and directors are required to disclose any possible related party transaction in which such executive officer or director may participate and each such transaction must be approved by the Audit Committee.
 
The Company leases its Oil City, Pennsylvania store from Nancy T. Grumbacher, Trustee of the 2002 Indenture of Trust of M. Thomas Grumbacher, pursuant to a lease entered into on January 1, 1981. The Oil City lease terminates on July 31, 2011, and the Company has four five-year renewal options. The rental payments during 2009 under this lease were $223,500. The aggregate amount of all payments due under the terms of the lease at the beginning of 2010 through the remainder of the current term is approximately $335,250. Ms. Grumbacher is the wife of Tim Grumbacher, the Executive Chairman of the Board.
 
Michael L. Gleim, a non-employee Director, rendered consulting services to the Company during 2009 for which he was paid $150,000. In addition, Mr. Gleim received a $50,000


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supplemental retirement benefit during 2009 from the Company which was paid pursuant to the terms of an employment agreement with Mr. Gleim with respect to his employment as Vice Chairman of the Company from 1995 to 2002.
 
SHAREHOLDER PROPOSALS
 
Shareholder proposals for the 2011 Annual Meeting of Shareholders must be received by the Company by January 4, 2011 in order to be considered at the meeting and included in the Company’s proxy statement and form of proxy relating to that meeting.
 
If notice of any proposal with respect to a matter to be addressed at the 2011 Annual Meeting of Shareholders is received by the Company after March 20, 2011, the proposals with respect to such matter shall be deemed “untimely” for purposes of Rule 14a-4(c) under the Securities Exchange Act and, therefore, the Company will have the right to exercise discretionary voting authority with respect to such proposal.
 
HOUSEHOLDING OF PROXY MATERIALS
 
SEC regulations permit the Company to send a single set of proxy materials, which includes this proxy statement, the Annual Report to Shareholders and the Notice of Internet Availability of Proxy Materials, to two or more shareholders that share the same address. Each shareholder will continue to receive his or her own separate proxy card. Upon written or oral request, the Company will promptly deliver a separate set of proxy materials to a shareholder at a shared address that only received a single set of proxy materials for this year. If a shareholder would prefer to receive his or her own copy, please contact Mary Kerr, Vice President — Investor Relations, by telephone at (717) 757-7660, by U.S. mail at 2801 E. Market Street, York, Pennsylvania 17402 or by e-mail at ir@bonton.com. Similarly, if a shareholder would like to receive his or her own set of the Company’s proxy materials in future years or if a shareholder shares an address with another shareholder and both would like to receive only a single set of the Company’s proxy materials in future years, please contact Ms. Kerr.


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THE BON-TON STORES, INC.
C/O PROXY SERVICES
PO BOX 9142
FARMINGDALE, NY 11735
VOTE BY INTERNET - www.proxyvote.com
Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 P.M. Eastern Time on June 14, 2010. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.

ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS
If you would like to reduce the costs incurred by The Bon-Ton Stores, Inc., in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years.

VOTE BY PHONE - 1-800-690-6903
Use any touch-tone telephone to transmit your voting instructions up until 11:59 P.M. Eastern Time on June 14, 2010. Have your proxy card in hand when you call and then follow the instructions.

VOTE BY MAIL
Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.


(NUMBER)
TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:
                         KEEP THIS PORTION FOR YOUR RECORDS
 
        DETACH AND RETURN THIS PORTION ONLY
THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

                                        
    For   Withhold   For All  
To withhold authority to vote for any individual nominee(s), mark “For All Except” and write the number(s) of the nominee(s) on the line below.

   
 
THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE FOLLOWING:

1.     ELECTION OF DIRECTORS
  All   All   Except      
 
 

o
 

o
 

o
     
 
      Nominees                            
 
                                 
 
      01 Lucinda M. Baier   05 Marsha M. Everton                    
 
      02 Byron L. Bergren   06 Michael L. Gleim                    
 
      03 Philip M. Browne   07 Tim Grumbacher                    
 
      04 Shirley A. Dawe   08 Todd C. McCarty                        
                 
  The Board of Directors recommends you vote FOR the following proposal(s):   For   Against   Abstain
 
 
2.  Ratification of appointment of KPMG LLP as the Company’s Independent Registered Public Accounting Firm.   o   o   o
 
               
 
               
 
NOTE: The shares represented by this proxy when properly executed will be voted in the manner directed herein by the undersigned Stockholder(s). If no direction is made, this proxy will be voted FOR items 1 and 2. If any other matters properly come before the meeting, or if cumulative voting is required, the persons named in this proxy will vote in their discretion.
           
                       
                 
 
 

Please indicate if you plan to attend this meeting.
  Yes

o
      No

    o
         
 

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name, by authorized officer.
       
                           
                       
  Signature [PLEASE SIGN WITHIN BOX]      Date           Signature (Joint Owners) Date    


 


Table of Contents

(NUMBER)
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:
The Notice & Proxy Statement, Annual Report/10-K Wrap is/are available at www.proxyvote.com.
 
 

THE BON-TON STORES, INC.
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
ANNUAL MEETING OF SHAREHOLDERS
June 15, 2010
The shareholder hereby appoints Byron L. Bergren and Keith E. Plowman, or either of them, as proxies, each with the power to appoint his substitute, and hereby authorizes them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of Common Stock of The Bon-Ton Stores, Inc. that the shareholder is entitled to vote at the Annual Meeting of Shareholders to be held at 9:00 a.m. Eastern Time on June 15, 2010, at Bon-Ton’s Corporate Office, 2801 E. Market Street, York, PA 17402, and any adjournment or postponement thereof.
THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED AS DIRECTED BY THE SHAREHOLDER. IF NO SUCH DIRECTIONS ARE MADE, THIS PROXY WILL BE VOTED FOR THE ELECTION OF THE NOMINEES FOR THE BOARD OF DIRECTORS LISTED ON THE REVERSE SIDE AND FOR THE PROPOSAL.
   PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED REPLY ENVELOPE
CONTINUED AND TO BE SIGNED ON REVERSE SIDE