EX-99.1 2 wbev-ex99_1.htm EX-99.1 EX-99.1

Exhibit 99.1

Winc Reports Second Quarter 2022 Financial Results

Strong wholesale growth driven by expanding distribution and velocity gains

LOS ANGELES, CA (August 11, 2022) Winc, Inc. (“Winc” or the “Company”) (NYSE American: WBEV), a differentiated platform for growing alcoholic beverages brands, today announced financial results for the quarter ended June 30, 2022.

Second Quarter 2022 Results Compared to the Second Quarter of 2021

Total net revenues remained stable at $17.6 million compared to $17.7 million
Wholesale revenues increased 32.3% to $6.3 million
DTC revenues declined 11.8% to $11.1 million
Net loss was $4.0 million compared to net loss of $3.9 million
Adjusted EBITDA* loss of $3.0 million versus a loss of $2.5 million

“The strength of our growth in wholesale during the second quarter continued to reflect solid execution against core strategies for expanding our business and leveraging the power of our unique omni-channel platform. Wholesale revenues increased 32%, driven by volume growth due to a significant expansion in the number of retail accounts*** and higher velocities,” said Geoff McFarlane, Chief Executive Officer. “Our representation in leading national retailers continues to account for the majority of our new distribution and we had further progress with our key accounts - Whole Foods, HEB, and BevMo during the second quarter. We are extremely excited about new placements of our top brands within Raley's, Schnucks, Fresh Market and GoPuff. In DTC, we continue to focus on driving strong customer engagement while optimizing the performance of our marketing spend, as evidenced by the 17% increase in average order value*** during the second quarter despite lower volume.”

Brian Smith, Winc’s President, commented, “We continue to see high demand for our organic portfolio as retail shelf space evolves to meet increasing consumer demand for organic, better for you, and natural wines. As one of the biggest trends in the industry, we believe our diverse portfolio provides a strategic advantage in this category.”

Second Quarter 2022 Results

Net revenues remained stable at $17.6 million in the second quarter of 2022 compared to $17.7 million in the second quarter of 2021. Wholesale net revenues of $6.3 million increased 32.3% compared to the second quarter of 2021 primarily driven by volume, reflecting growth in the number of retail accounts*** and higher velocities. DTC net revenues of $11.1 million were down 11.8% as compared to the same period in 2021, as a 17.0% increase in average order value (AOV)*** was more than offset by lower volume stemming from a decrease in digital marketing spend. Revenue mix continues to shift towards the wholesale channel with the segment accounting for 35.9% of net revenues in the second quarter of 2022, up from 27.1% in the previous year.

Gross profit of $7.7 million in the second quarter of 2022 increased 4.8% as compared to the second quarter of 2021, and gross profit margin increased 200 basis points to 43.5%. In the DTC segment, gross margin was 47.0%, a 710 basis point increase compared to the second quarter of 2021, reflecting a lower mix of first-time orders, which offer significant discounts. Gross margin in the wholesale segment was 38.2%, a 670 basis point decline compared to the same period in 2021, due to a higher mix of imported wines partially offset by lower product costs due to strategic sourcing.

Total operating expenses in the second quarter of 2022 increased $1.4 million, or 13.6%, compared to the same period in 2021, reflecting incremental public company expenses. Marketing expenses decreased by 19.6% to $3.1 million as lower digital advertising expense was partially offset by expenses for events and branding initiatives related to the Summer Water brand. Personnel expenses were $3.8 million as compared to $3.0 million in the same period in 2021, primarily attributable to an increase in stock-based compensation and increased headcount to support operations as a public company. General and administrative expenses of $4.8 million were up 41.9% versus the prior year period, primarily reflecting the impact of increased professional services fees and insurance expenses relating to operations as a public company.

Net loss for the second quarter of 2022 was $4.0 million or $0.32 per share based on 12.5 million weighted average common shares outstanding compared to a net loss of $3.9 million or $2.06 per share in the second quarter of 2021 based on 1.9 million weighted average common shares outstanding.

Adjusted EBITDA* loss increased to $3.0 million in the second quarter of 2022 compared to Adjusted EBITDA* loss of $2.5 million in the second quarter of 2021. Adjusted EBITDA* loss decreased $0.1 million sequentially, versus the first quarter of 2022.

Balance Sheet


As of June 30, 2022, the Company had cash of $4.9 million and $6.5 million of borrowing under its line of credit compared to cash of $4.9 million and no outstanding borrowings at December 31, 2021. The increase in line of credit borrowing is working capital related and as the underlying inventory is sold across the remainder of this year, management expects these levels will come down and associated cash will be generated. Since June 30, 2022, the Company has repaid $1.1 million of the outstanding borrowings under its line of credit, resulting in an outstanding balance of $5.4 million as of the date of this press release. The Company’s line of credit matures on December 31, 2022, and the Company’s borrowing capacity under its line of credit will be incrementally reduced during the periods prior to the maturity date. The Company’s management believes it will continue to require third-party financing to support future operations. However, if the Company is unable to obtain alternative financing, there are no assurances that the Company will be able to repay the line of credit at maturity.

Conference Call and Webcast

The Company will host a conference call and webcast at 11:00 a.m. ET today to discuss second quarter 2022 results. The conference call can be accessed by dialing (877) 704-4453 or for international callers by dialing (201) 389-0920. The live audio webcast can be accessed via the “News & Events” section of the Company’s investor relations website at https://ir.winc.com/ or directly here. An archived replay of the webcast will be available on the Company’s website shortly after the live event has concluded for at least 30 days.

About Winc

Winc is a differentiated platform for growing alcoholic beverages brands, fueled by the joint capabilities of a data-driven brand development strategy paired with a true omni-channel distribution network. Winc's mission is to become the leading brand builder within the alcoholic beverages industry through an omni-channel growth platform.

Winc's common stock trades under the ticker symbol "WBEV" on the NYSE American.


Contact:

Matt Thelen

Chief Strategy Officer and General Counsel

invest@winc.com

424-353-1767

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends for such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The words “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “could,” “would,” “project,” “plan,” “potentially,” “preliminary,” “likely,” and similar expressions are intended to identify forward-looking statements. All statements contained in this press release other than statements of historical fact, are forward-looking statements, including statements regarding:

the Company’s ability to obtain adequate financing and continue as a going concern;
the Company’s total addressable market, future results of operations, financial position, research and development costs, capital requirements and needs for additional financing;
the Company’s expectations about market trends and its ability to capitalize on these trends;
the Company’s business strategy and plans;
the impact on the Company’s business, financial condition and results of operation from the ongoing and global COVID-19 pandemic, or any other pandemic, epidemic or outbreak of an infectious disease in the United States or worldwide;
the Company’s ability to effectively and efficiently develop new brands of wines and introduce products in beverage categories beyond wine;
the Company’s ability to efficiently attract and retain consumers;
the Company’s ability to increase awareness of its portfolio of brands in order to successfully compete with other companies;
the Company’s ability to maintain and improve its technology platform supporting the Winc digital platform;

the Company’s ability to maintain and expand its relationships with wholesale distributors and retailers;
the Company’s ability to continue to operate in a heavily regulated environment;
the Company’s ability to establish and maintain intellectual property protection or avoid claims of infringement; and
the Company’s ability to hire and retain qualified personnel.

The Company cautions you that the foregoing list may not contain all of the forward-looking statements made in this press release.

The Company has based the forward-looking statements contained in this press release on the Company’s current expectations and projections about future events and trends that the Company believes may affect its financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of known and unknown risks, uncertainties, and assumptions, including those described under the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and elsewhere in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2022 filed with the Securities and Exchange Commission (the “SEC”) on May 13, 2022, as may be updated in the Company’s other periodic filings with the SEC. Moreover, the Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for management to predict all risks, nor can the Company assess the impact of all factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements the Company may make. In light of these risks, uncertainties, and assumptions, the future events and trends discussed in this press release may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.

Any forward-looking statements made herein speak only as of the date of this press release. Except as required by applicable law, the Company undertakes no obligation to update any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations. Any forward-looking statements do not reflect the potential impact of any future acquisitions, mergers, dispositions, restructurings, joint ventures, partnerships or investments the Company may make.

​​These forward-looking statements are based upon information available to the Company as of the date of this press release, and while the Company believes such information forms a reasonable basis for such statements, such information may be limited or incomplete, and statements should not be read to indicate that the Company has conducted an exhaustive inquiry into, or review of, all potentially available relevant information. These statements are inherently uncertain and investors are cautioned not to unduly rely upon these statements.

_______________________________

* Non-GAAP financial measure. See “Non-GAAP Financial Measures” for additional information and a reconciliation to the most directly comparable financial measure calculated in accordance with U.S. GAAP.

**Each of the Company’s current core brands has individually generated more than $1.0 million in net revenues through the DTC channel and more than $0.5 million through the wholesale channel in the last 12 months, and management believes has the potential to continue to grow sales through the wholesale channel.

***Throughout this press release, the Company provides certain key performance indicators used by management and often used by competitors in the Company’s industry. These and other key performance indicators are discussed in more detail in the section entitled “Supplemental Information” in this press release.

 

 


Winc, Inc.

Condensed Consolidated Balance Sheets

(In thousands, except share and per share amounts)

 

 

 

June 30,

 

 

December 31,

 

 

 

2022

 

 

2021

 

 

 

(Unaudited)

 

 

 

 

Assets

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

Cash

 

$

4,914

 

 

$

4,883

 

Accounts receivable, net of allowance for doubtful accounts and sales returns of $0.2 million and $0.2 million as of June 30, 2022 and December 31, 2021, respectively

 

 

4,414

 

 

 

2,575

 

Inventory

 

 

26,443

 

 

 

23,888

 

Prepaid expenses and other current assets

 

 

5,362

 

 

 

6,887

 

Total current assets

 

 

41,133

 

 

 

38,233

 

Property and equipment, net

 

 

570

 

 

 

496

 

Right of use lease assets

 

 

4,401

 

 

 

 

Intangible assets, net

 

 

11,443

 

 

 

11,537

 

Other assets

 

 

127

 

 

 

122

 

Total assets

 

$

57,674

 

 

$

50,388

 

Liabilities and Stockholders’ Equity

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

Accounts payable

 

$

3,568

 

 

$

4,040

 

Accrued liabilities

 

 

6,332

 

 

 

6,762

 

Contract liabilities

 

 

13,577

 

 

 

12,127

 

Early exercise stock option liability, current

 

 

678

 

 

 

922

 

Lease liabilities, current

 

 

1,378

 

 

 

 

Line of credit

 

 

6,500

 

 

 

 

Short-term advances

 

 

2,620

 

 

 

 

Total current liabilities

 

 

34,653

 

 

 

23,851

 

Lease liabilities, non-current

 

 

3,200

 

 

 

 

Early exercise stock option liability, non-current

 

 

524

 

 

 

839

 

Other liabilities

 

 

2,078

 

 

 

2,216

 

Total liabilities

 

 

40,455

 

 

 

26,906

 

Stockholders’ equity:

 

 

 

 

 

 

Common stock, par value $0.0001 per share; 300,000,000 shares authorized as of June 30, 2022 and December 31, 2021, 13,280,402 and 13,214,612, shares issued and outstanding as of June 30, 2022 and December 31, 2021, respectively

 

 

1

 

 

 

2

 

Preferred stock, par value $0.0001 per share; 10,000,000 shares authorized as of June 30, 2022 and December 31, 2021, zero shares issued and outstanding as of June 30, 2022 and December 31, 2021

 

 

 

 

 

 

Treasury stock (168,750 shares outstanding as of June 30, 2022 and December 31, 2021)

 

 

(7

)

 

 

(7

)

Additional paid-in capital

 

 

97,169

 

 

 

95,207

 

Accumulated deficit

 

 

(79,944

)

 

 

(71,720

)

Total stockholders’ equity

 

 

17,219

 

 

 

23,482

 

Total liabilities and stockholders’ equity

 

$

57,674

 

 

$

50,388

 

 

 


Winc, Inc.

Condensed Consolidated Statements of Operations

(Unaudited)

(In thousands, except share and per share amounts)

 

 

 

Three Months Ended

 

 

Six Months Ended

 

 

 

June 30,

 

 

June 30,

 

 

 

2022

 

 

2021

 

 

2022

 

 

2021

 

Net revenues

 

$

17,642

 

 

$

17,651

 

 

$

36,099

 

 

$

35,116

 

Cost of revenues

 

 

9,966

 

 

 

10,327

 

 

 

20,980

 

 

 

19,953

 

Gross profit

 

 

7,676

 

 

 

7,324

 

 

 

15,119

 

 

 

15,163

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

 

Marketing

 

 

3,115

 

 

 

3,874

 

 

 

5,759

 

 

 

7,979

 

Personnel

 

 

3,778

 

 

 

2,971

 

 

 

7,986

 

 

 

5,387

 

General and administrative

 

 

4,847

 

 

 

3,415

 

 

 

9,680

 

 

 

5,567

 

Production and operation

 

 

42

 

 

 

20

 

 

 

192

 

 

 

54

 

Creative development

 

 

29

 

 

 

115

 

 

 

109

 

 

 

156

 

Total operating expenses

 

 

11,811

 

 

 

10,395

 

 

 

23,726

 

 

 

19,143

 

Loss from operations

 

 

(4,135

)

 

 

(3,071

)

 

 

(8,607

)

 

 

(3,980

)

Other income (expense)

 

 

 

 

 

 

 

 

 

 

 

 

Interest expense

 

 

(123

)

 

 

(281

)

 

 

(146

)

 

 

(421

)

Expense from change in fair value of warrant liabilities

 

 

 

 

 

(872

)

 

 

 

 

 

(893

)

Other income, net

 

 

279

 

 

 

312

 

 

 

549

 

 

 

608

 

Gain on debt forgiveness from Paycheck Protection Program note payable

 

 

 

 

 

 

 

 

 

 

 

1,364

 

Total other income (expense), net

 

 

156

 

 

 

(841

)

 

 

403

 

 

 

658

 

Loss before provision for income taxes

 

 

(3,979

)

 

 

(3,912

)

 

 

(8,204

)

 

 

(3,322

)

Income tax expense

 

 

4

 

 

 

18

 

 

 

20

 

 

 

15

 

Net loss

 

$

(3,983

)

 

$

(3,930

)

 

$

(8,224

)

 

$

(3,337

)

Net loss per common share:

 

 

 

 

 

 

 

 

 

 

 

 

Basic and diluted

 

$

(0.32

)

 

$

(2.06

)

 

$

(0.66

)

 

$

(1.90

)

Weighted-average common shares outstanding:

 

 

 

 

 

 

 

 

 

 

 

 

Basic and diluted

 

 

12,481,397

 

 

 

1,909,564

 

 

 

12,446,187

 

 

 

1,754,958

 

 

 


Winc, Inc.

Condensed Consolidated Statements of Cash Flows

(Unaudited)

(In thousands)

 

 

 

Six Months Ended

 

 

 

June 30,

 

 

 

2022

 

 

2021

 

Cash flows from operating activities

 

 

 

 

 

 

Net loss

 

$

(8,224

)

 

$

(3,337

)

Adjustments to reconcile net loss to net cash used in operating activities:

 

 

 

 

 

 

Depreciation and amortization expense

 

 

550

 

 

 

294

 

Amortization of debt issuance costs

 

 

35

 

 

 

85

 

Stock-based compensation

 

 

1,444

 

 

 

172

 

Bad debt expense

 

 

(50

)

 

 

345

 

Gain on debt forgiveness - Paycheck Protection Program note payable

 

 

 

 

 

(1,364

)

Change in fair value of warrant liabilities

 

 

 

 

 

893

 

Other non-cash

 

 

(98

)

 

 

(17

)

Change in operating assets and liabilities:

 

 

 

 

 

 

Accounts receivable

 

 

(1,789

)

 

 

(1,135

)

Inventory

 

 

(2,555

)

 

 

(8,271

)

Prepaid expenses and other current assets

 

 

1,525

 

 

 

(1,053

)

Other assets

 

 

(6

)

 

 

(486

)

Accounts payable

 

 

(472

)

 

 

2,296

 

Accrued liabilities

 

 

(430

)

 

 

499

 

Contract liabilities

 

 

1,450

 

 

 

1,936

 

Other liabilities

 

 

(26

)

 

 

(6

)

Net cash used in operating activities

 

 

(8,646

)

 

 

(9,149

)

Cash flows from investing activities

 

 

 

 

 

 

Cash paid for asset acquisitions

 

 

 

 

 

(8,758

)

Purchases of property and equipment

 

 

(265

)

 

 

(99

)

Capitalized software development costs

 

 

(174

)

 

 

(152

)

Net cash used in investing activities

 

 

(439

)

 

 

(9,009

)

Cash flows from financing activities

 

 

 

 

 

 

Borrowings on line of credit, net

 

 

6,500

 

 

 

1,000

 

Repayments of long-term debt

 

 

 

 

 

(833

)

Proceeds from issuance of preferred stock and warrants, net of issuance costs

 

 

 

 

 

13,309

 

Proceeds from exercise of employee stock options

 

 

 

 

 

70

 

Taxes paid related to restricted stock unit net share settlement

 

 

(4

)

 

 

 

Advances received under financing arrangements

 

 

2,620

 

 

 

 

Net cash provided by financing activities

 

 

9,116

 

 

 

13,546

 

Net increase (decrease) in cash

 

 

31

 

 

 

(4,612

)

Cash at beginning of period

 

 

4,883

 

 

 

7,008

 

Cash at end of period

 

$

4,914

 

 

$

2,396

 

 

 

 

 

 

 

 

Supplemental disclosure of cash flow information

 

 

 

 

 

 

Interest paid

 

$

91

 

 

$

131

 

Taxes paid

 

$

5

 

 

$

37

 

 

 

 

 

 

 

 

Noncash investing and financing activities

 

 

 

 

 

 

Deferred offering costs in accounts payable and accrued liabilities

 

$

 

 

$

314

 

Accrued preferred stock issuance costs

 

$

 

 

$

83

 

Vesting of early exercised stock options

 

$

561

 

 

$

5

 

Right of use assets recorded upon adoption of ASC 842

 

$

5,197

 

 

$

 

Employee promissory notes issued for stock option exercises

 

$

 

 

$

3,453

 

Forgiveness of Paycheck Protection Program

 

$

 

 

$

1,364

 

Issued shares of redeemable convertible preferred stock in connection with acquisitions

 

$

 

 

$

1,000

 

 

 


Non-GAAP Financial Measures

The Company’s management believes Adjusted EBITDA and Adjusted EBITDA margin are helpful to investors, analysts and other interested parties because these measures can assist in providing a more consistent and comparable overview of the Company’s operations across its historical financial periods. In addition, these measures are frequently used by analysts, investors and other interested parties to evaluate and assess performance. The Company defines Adjusted EBITDA as net loss before interest, taxes, depreciation and amortization, stock-based compensation expense and other items the Company believes are not indicative of its operating performances, such as gain or loss attributable to the change in fair value of warrants. The Company defines Adjusted EBITDA margin as Adjusted EBITDA divided by net revenues. Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP measures and are presented for supplemental informational purposes only and should not be considered as alternatives or substitutes to financial information presented in accordance with GAAP. These measures have certain limitations in that they do not include the impact of certain expenses that are reflected in the Company’s unaudited condensed consolidated statement of operations that are necessary to run the Company’s business. Some of these limitations include:

Adjusted EBITDA and Adjusted EBITDA margin do not reflect interest expense, or the cash requirements necessary to service interest or principal payments on the Company’s debt;
Adjusted EBITDA and Adjusted EBITDA margin do not reflect changes in, or cash requirements for the Company’s working capital needs;
although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future; and
Adjusted EBITDA and Adjusted EBITDA margin do not reflect cash capital expenditure requirements for such replacements or for new capital expenditures.

Other companies, including other companies in the Company’s industry, may not use such measures or may calculate the measures differently than as presented in this press release, limiting their usefulness as comparative measures.

A reconciliation of net loss to Adjusted EBITDA and net loss margin to Adjusted EBITDA margin is set forth below (dollars in thousands). Adjusted EBITDA margin is defined as Adjusted EBITDA divided by net revenues.

 

 

Three Months Ended June 30,

 

 

Six Months Ended June 30,

 

 

 

2022

 

 

2021

 

 

2022

 

 

2021

 

Net loss

 

$

(3,983

)

 

$

(3,930

)

 

$

(8,224

)

 

$

(3,337

)

Interest expense

 

 

123

 

 

 

281

 

 

 

146

 

 

 

421

 

Income tax expense

 

 

4

 

 

 

18

 

 

 

20

 

 

 

15

 

Depreciation and amortization expense

 

 

280

 

 

 

185

 

 

 

550

 

 

 

294

 

EBITDA

 

$

(3,576

)

 

$

(3,446

)

 

$

(7,508

)

 

$

(2,607

)

Stock-based compensation

 

 

622

 

 

 

100

 

 

 

1,444

 

 

 

172

 

Gain on debt forgiveness from Paycheck Protection Program note payable

 

 

 

 

 

 

 

 

 

 

 

(1,364

)

Change in fair value of warrant liabilities

 

 

 

 

 

872

 

 

 

 

 

 

893

 

Adjusted EBITDA

 

$

(2,954

)

 

$

(2,474

)

 

$

(6,064

)

 

$

(2,906

)

Net loss margin

 

 

-22.6

%

 

 

-22.3

%

 

 

-22.8

%

 

 

-9.5

%

Adjusted EBITDA margin

 

 

-16.7

%

 

 

-14.0

%

 

 

-16.8

%

 

 

-8.3

%

 


Winc, Inc.

Supplemental Information

(Unaudited)

(In thousands, except for average order value and retail accounts)

 

 

 

Three Months Ended June 30,

 

 

Six Months Ended June 30,

 

 

 

2022

 

 

2021

 

 

2022

 

 

2021

 

 

 

in thousands, except for average order value and retail accounts

 

DTC

 

 

 

 

 

 

 

 

 

 

 

 

DTC net revenues

 

$

11,097

 

 

$

12,579

 

 

$

24,408

 

 

$

26,852

 

DTC gross profit

 

 

5,212

 

 

 

5,017

 

 

 

10,851

 

 

 

11,496

 

Average order value

 

 

83.55

 

 

 

71.40

 

 

 

78.87

 

 

 

69.20

 

Wholesale

 

 

 

 

 

 

 

 

 

 

 

 

Wholesale net revenues

 

$

6,337

 

 

$

4,789

 

 

$

11,300

 

 

$

7,624

 

Wholesale gross profit

 

 

2,421

 

 

 

2,148

 

 

 

4,164

 

 

 

3,301

 

Retail accounts

 

 

8,170

 

 

 

7,049

 

 

 

12,990

 

 

 

7,839

 

Average Order Value

The Company believes the continued growth of its average order value, or AOV, demonstrates both the Company’s increasing value proposition for its consumer base and their increasing affinity for the Company’s premium brands. The Company defines AOV as the sum of DTC net revenues, divided by the total orders placed in that period. Total orders are the summation of all completed individual purchase transactions in a given period. AOV may fluctuate as the Company expands into and increases its presence in additional product categories.

The Company increased AOV by 17.0%, to $83.55 from $71.40 for the three months ended June 30, 2022 and 2021, respectively, and by 14.0% to $78.87 from $69.20 for the six months ended June 30, 2022 and 2021, respectively, as a result of ongoing initiatives aimed at optimizing customer activity. AOV in the three and six months ended June 30, 2022 was positively impacted by a 40.6% and 28.4% decrease in first-time orders, respectively, which contributed to the increased AOV because first-time orders offer significant discounts.

Retail Accounts

Retail account growth is a key metric for the Company’s continued growth in wholesale as it is a measure of how widely the Company’s products are distributed. The metric represents the number of retail accounts in which the Company sold its products in a given period.

The Company expanded its retail accounts sold by 15.9% from 8,170 from 7,049 for the three months ended June 30, 2022 and 2021, respectively, and by 65.7% to 12,990 from 7,839 for the six months ended June 30, 2022 and 2021, respectively.