<DOCUMENT>
<TYPE>EX-99.2
<SEQUENCE>4
<FILENAME>f77750ex99-2.txt
<DESCRIPTION>EXHIBIT 99.2
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<PAGE>
                                                                    Exhibit 99.2


INVESTOR RELATIONS:               PRESS CONTACT:              [ORGANIC(SM) LOGO]
STEVE VATTUONE                    PAMELA GENTRY
VP FINANCE                        GENTRY
ORGANIC, INC.                     COMMUNICATIONS, LLC
415-581-5794                      415.332.2081, EXT. 302
                                  415.850.2313 (CELLULAR)


         ORGANIC, INC., ANNOUNCES SALE OF STOCK BY MAJORITY SHAREHOLDER
                 AND RESTRUCTURE OF SAN FRANCISCO OFFICE LEASE


SAN FRANCISCO, -- DECEMBER 4, 2001 -- ORGANIC, INC. (NASDAQ: OGNC), a
technology-enabled marketing partner to Global 1000 companies, today announced
that Organic Holdings LLC, its majority shareholder, has completed the
previously announced sale of a majority of Organic's common stock to Seneca
Investments LLC. Organic also announced that it has restructured the lease for
its San Francisco headquarters.

Prior to Seneca's purchase, the agreement between Seneca and Organic Holdings
was amended in various respects, including, but not limited to:

      (i)   a reduction in the cash down-payments payable at the closing in
            respect of the earn-out from $16.2 million ($0.3080 per share) to
            $8.5 million ($0.1636 per share);

      (ii)  provision that the majority of Organic Holdings' representations and
            warranties related to Organic would terminate at closing; and

      (iii) limitation of Organic Holdings' rights in respect of actions taken
            during the earn-out period.

As a result of the sale to Seneca, Seneca holds 80.9 percent of Organic's
outstanding shares.

In connection with the restructuring of its San Francisco lease, Organic agreed
to make payments totaling approximately $11.7 million to the landlord in
exchange for the reversion to the landlord of approximately 140,000 square feet
of space and reductions in rent on the remaining space. Organic estimates that
the lease restructuring will result in a cost savings of approximately $8
million in 2002, and up to $74.1 million through the remainder of the lease,
which expires in 2010. Of the payment made to the landlord, $10.0 million was
funded by Omnicom Group Inc., under its existing credit agreement with Organic.
In consideration of Omnicom's agreement to provide the financing, and in light
of Organic's existing defaults under the Omnicom credit agreement, Organic and
Omnicom entered into an agreement whereby the $10.0 million loan could be
converted into 39.4 million Organic common shares at a conversion price of
$0.254 per share, or alternatively, Omnicom could acquire the common shares by
paying the purchase price in cash.

                                    - MORE -
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Organic, Inc. Lease Restructure and Sale of Stock
Page 2


ABOUT ORGANIC, INC.

Organic, Inc. (NASDAQ: OGNC), is a technology-enabled marketing partner to
Global 1000 companies in the automotive, financial services, retail and consumer
products and entertainment, media and communications sectors that has performed
award-winning work for DaimlerChrysler, Washington Mutual and Target Corp. Other
industry leading clients include Domino's Pizza, British Telecommunications plc,
General Electric Financial Assurance Holdings, Inc. and PlayStation.com
(America), Inc. In the Internet professional services industry, Organic
(www.organic.com) has a history as an innovator. Having developed a number of
Web sites that were the first in category, Organic also created Yahoo!'s user
interface and logo, and contributed to the development of Apache, the leading
Web serving application. Founded in 1993, Organic is headquartered in San
Francisco with offices in the U.S., Canada, Europe and Latin America.

ORGANIC is a service mark or registered service mark of Organic, Inc. or its
subsidiaries in the United States and in other countries. Other trademarks and
service marks referenced are marks of their respective owners.

SAFE HARBOR STATEMENTS UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995:

This release contains, in addition to historical information, forward-looking
statements, including those concerning savings associated with the restructuring
of the Company's lease for its San Francisco headquarters. Forward-looking
statements are subject by their nature to risks and uncertainties, and actual
results could differ materially from those set forth in the forward-looking
statements. Risks and uncertainties include but are not limited to factors
described from time to time in the Company's reports filed with the Securities
and Exchange Commission, including the Company's Annual Report on Form 10-K for
the year ended December 31, 2000 and the quarterly report on Form 10-Q for the
quarter ended September 30, 2001. All forward-looking statements are made
pursuant to the Private Securities Litigation Reform Act of 1995 and, as such,
speak only as of the date of this release. The Company disclaims any obligation
to update such statements in the future.


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