<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>f74351e8-k.txt
<DESCRIPTION>FORM 8-K
<TEXT>

<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                 ---------------


                                    FORM 8-K

                                 CURRENT REPORT


     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934


                          Date of Report: July 24, 2001
                        (Date of earliest event reported)


                                  ORGANIC, INC.
             (Exact name of Registrant as specified in its charter)


<TABLE>
<S>                                                  <C>                               <C>
              Delaware                                 000-29405                           94-3258989
----------------------------------                   ------------                       ---------------
(State or other jurisdiction                         (Commission                        (I.R.S. employer
     of incorporation)                               file number)                       identification no.)
</TABLE>


                 601 Townsend Street, San Francisco, CA   94103
              -----------------------------------------------------
               (Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code        (415) 581-5300


<PAGE>   2

Item 5.  Other Events.

Attached and incorporated herein by reference as Exhibit 99 is a copy of a press
release dated July 24, 2001 reporting the registrant's financial results for the
second quarter of fiscal 2001.

Item 7.  Financial Statements and Exhibits.

         (c)   Exhibits.
               99.1     Press Release issued by the registrant on July 24, 2001.

<PAGE>   3

                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                   ORGANIC, INC.


                          By:      /s/ Mark D. Kingdon
                                   --------------------------------------------
                                   Mark D. Kingdon
                                   Chief Executive Officer


Date:  July 25, 2001

<PAGE>   4

                                  EXHIBIT INDEX

<TABLE>
<CAPTION>
Exhibit Number             Description
--------------             -----------
<S>                        <C>
99.1                       Press Release
</TABLE>
</TEXT>
</DOCUMENT>