MINNEAPOLIS--(BUSINESS WIRE)--In response to the devastating earthquake and tsunami in Japan, General Mills and the General Mills Foundation today announced a commitment of $650,000 to support disaster relief and rebuilding efforts. The $650,000 commitment will be made to the Red Cross International Disaster Response Fund. Additionally, the General Mills Foundation will match employee and retiree gifts to the American Red Cross up to $100,000.
"We are saddened by the severe damage and lives lost in Japan due to the recent earthquake and tsunami," said Ellen Goldberg Luger, the General Mills Foundation's executive director and vice president. "Our hearts go out to the people affected by this tragedy, and we hope General Mills’ support helps to speed the recovery."
About General Mills
One of the world's leading food
companies, General Mills operates in more than 100 countries and markets
more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature
Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso,
Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net
sales of US$16 billion, including the company’s $1.2 billion
proportionate share of joint venture net sales.
About the General Mills Foundation
The mission of the
General Mills Foundation, celebrating 56 years of giving, is to nourish
communities. In fiscal 2010, General Mills awarded more than $100
million to communities across the country. Of the total, the Foundation
contributed $22 million in grants in the targeted areas of hunger and
nutrition wellness, and K-12 education. In addition, 82 percent of U.S.
employees volunteer in the communities where they live and work. More
information is available at GeneralMills.com/Foundation.