CENTENNIAL, Colo. & OVERLAND PARK, Kan.--(BUSINESS WIRE)--National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Showplex Cinemas, Inc. for the presentation of cinema advertising and events.
Under the terms of the exclusive multi-year agreement, 10 Showplex Cinemas with 83 screens in Missouri, Kansas, Arkansas, Oklahoma and Nebraska will join the NCM Cinema Network beginning in April 2011. In addition to exclusively presenting NCM’s FirstLook pre-feature program, select Showplex locations also plan to present NCM Fathom Entertainment and Business live and pre-recorded in-theater entertainment and corporate events in the future. Showplex Cinemas has an estimated annual attendance of nearly two million patrons.
“Showplex Cinemas is a new theater circuit with some very exciting growth plans,” said Kurt Hall, NCM’s president and chief executive officer. “We look forward to growing with them to help bring their patrons more engaging advertising pre shows, as well as entertainment and business events that improve the profitability of their theatres.”
“Our goal is to provide our customers with the best movie-going experience possible, and to establish Showplex as the entertainment venue of choice,” said Al Lane, chief executive officer of Showplex Cinemas. “I believe that our audiences in the Midwest will really enjoy NCM’s entertaining FirstLook and NCM Fathom content, and I’m excited to have our theaters join this great national network.”
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM Fathom Events broadcast network is comprised of over 600 locations in 162 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.3% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com, www.ncm.com or www.fathomevents.com. (NCMI-F)
About Showplex Cinemas, Inc.
Showplex Cinemas, Inc. is a newly established theater circuit owned by Texas-based Trinity Hunt Partners. Showplex Cinemas began operations on May 28, 2010, by acquiring 10 theater locations in Missouri, Kansas, Arkansas, Oklahoma and Nebraska from Dickinson Theatres. For more information, visit www.showplexcinemas.com.