CENTENNIAL, Colo. & ASHLAND, Ore.--(BUSINESS WIRE)--National CineMedia (NCM), a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, has entered into a network affiliate agreement with Coming Attractions Theatres, Inc., an Oregon-based cinema chain, for the presentation of cinema advertising and NCM Fathom Entertainment and Business events in theaters.
Under the terms of the exclusive multi-year agreement, 20 Coming Attractions Theatres with 157 screens in Alaska, California, Oregon and Washington will join the NCM Cinema Network beginning in October of 2011. Coming Attractions Theatres has an estimated annual attendance of over three million patrons.
In addition to exclusively presenting NCM’s FirstLook pre-feature program, select Coming Attractions Theatres locations will also present NCM Fathom’s live and pre-recorded in-theater entertainment and corporate events.
Coming Attractions Theatres’ website is also a part of the NCM Interactive Network Portfolio of Sites, made up of 43 select movie and entertainment sites delivering over 51 million unduplicated unique users. NCM’s Interactive Network is the largest portfolio of moviegoer websites and Smartphone applications, offering 360-degree integrated marketing opportunities in combination with cinema to engage patrons at every step of the movie-going process.
“The addition of Coming Attractions Theatres to our national network will expand our reach and improve our geographic coverage in the Pacific Northwest for both our advertising and Fathom Events networks,” said Kurt Hall, NCM’s president and chief executive officer. “With locations in mid-sized DMAs within high growth communities, these theaters help to strengthen our competitive position versus other national media networks.” Mr. Hall concluded, “I look forward to working with the Coming Attractions team as we bring their theater patrons NCM’s high quality pre-show and entertainment event programming.”
“We are delighted and honored to be affiliated with NCM. It’s a positive step forward for Coming Attraction Theatres Inc. and will only enhance the movie going experience for our patrons,” said John C. Schweiger, owner and CEO of Coming Attractions Theatres, Inc.
The new affiliate agreement with Coming Attractions Theatres is the most recent expansion of the NCM Cinema Network – the largest digital in-theater video and satellite distribution network in North America – following the addition of Showplex Cinemas, Inc. as an affiliate in February 2011. NCM currently has exclusive, long-term cinema advertising agreements in place with its founding member exhibitors, AMC Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, as well as network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres, Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Great Escape Theatres, Hollywood Theaters, Metropolitan Theatres, MJR Theatres, Picture Show Theatres, R/C Theatres, ShowBiz Cinemas, LLC, Starplex Cinemas and Storyteller Theatres Corporation, among others.
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM Fathom Events broadcast network is comprised of over 600 locations in 162 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.5% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com or www.ncm.com.
About Coming Attractions Theatres, Inc.
Coming Attractions Theatres, an Ashland, Oregon corporation, owns theatres in Oregon, Northern California, Washington and Alaska. The story of Coming Attractions Theatres is one of measurable success, careful and thoughtful growth, proud community awareness, involvement and of course customer satisfaction. Customer satisfaction is so important to us; our entire staff is one-hundred percent dedicated to providing just that. Our goal is to ensure that every single customer has a superior movie experience and receives great entertainment value. Regardless of the city or community in which Coming Attractions Theatres does business, the company consistently strives to maintain a prominent presence in terms of community involvement. We’re proud of our continuing efforts with youth-related activities, participation with nonprofit organizations and contributing to group events. Coming Attractions Theatres...Presenting the finest in quality movie entertainment. Visit our website for show times at: www.catheatres.com.