CENTENNIAL, Colo.--(BUSINESS WIRE)--Drum Corps International (DCI), together with NCM Fathom, is returning for its eighth consecutive year to present the snap of the snare and boom of the bass drum in DCI 2011: Big, Loud & Live 8. The event will be broadcast live from the World Championship Prelims at Lucas Oil Stadium in Indianapolis on Thursday, August 11 at 6:30 p.m. ET/ 5:30 p.m. CT / 4:30 p.m. MT / 3:30 p.m. PT. This one-day Fathom event will feature outstanding performances from the country’s top marching music ensembles in theaters nationwide.
Tickets for DCI 2011: Big, Loud & Live 8 are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, visit the NCM Fathom website (theaters and participants are subject to change). The event will be broadcast in more than 550 movie theaters across the country through NCM’s exclusive Digital Broadcast Network.
Big, Loud & Live 8 will feature more than five hours of electrifying performances from 23 drum corps competing in the 2011 DCI World Championship Prelims. The live broadcast will include the complete competitive productions of the top 15 drum corps along with edited highlights of the day’s events.
“DCI’s success over the years speaks to the passion of Marching Band fans and the power of community in movie theaters,” said Dan Diamond, vice president of Fathom. “This year’s event will once again bring the ‘Major League’ of marching music competitions to neighborhood theaters across America.”
Since 1972, Drum Corps International has developed into a powerful, nonprofit, global youth activity with far-reaching artistic, educational and organizational influence. The primary purpose of a DCI corps is to provide a life-changing experience for youth through the art of marching music performance. Their competitive summer tour, consisting of DCI-sanctioned competitions (known as the Drum Corps International Tour) throughout the United States and Canada, culminates in August with the week-long DCI World Championships. Through the annual DCI Tour and World Chamipionships, Drum Corps International provides entertainment to millions through live performances and other events. DCI continues a tradition of exceptionally high-quality performance ensembles, with membership in the top corps highly sought after and extremely competitive, attracting the interest of potential members from many countries.
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,200 screens (16,100 digital). During 2010, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (including Consolidated Theatres, Rave Cinemas, Coming Attractions and Digiplex Destinations). The NCM Fathom Events broadcast network is comprised of over 600 locations in 163 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com or www.ncm.com or www.FathomEvents.com.
About Drum Corps International (DCI)
Drum Corps International (DCI) is the world leader in producing events for the world’s most elite and exclusive marching ensembles for student musicians and performers. Founded in 1972, Drum Corps International has developed into a powerful, nonprofit, global youth organization with far-reaching artistic, educational and organizational influence. Drum Corps International is Marching Music’s Major League™. Learn more about the exciting world of Drum Corps International and its member corps on the Web at www.DCI.org or call (317)-275-1212. Drum Corps International is located in Indianapolis, Ind.