MINNEAPOLIS--(BUSINESS WIRE)--Thanks to an innovative Groupon deal featuring General Mills brands, trying favorite grocery store products – from Fiber One® chewy bars to a Wanchai Ferry® dinner kit – has never been easier.
With a Groupon offer issued today, residents of Minneapolis and San Francisco can sample their favorite General Mills brand items when they take advantage of a 50% off deal that delivers over $40 in value to their doorstep for $20. The package also includes a General Mills $15 coupon book and is good while supplies last.
“We’re excited to be the first CPG company to partner with Groupon, a company respected – and known – for its ability to match buyers with sellers through innovative deals in fun, engaging ways,” said Joe Trimble, promotion marketing manager, General Mills. “General Mills continually looks for value-added promotions that will delight our brand champions and intrigue new consumers. The breakthrough partnership with Groupon enables us to expand our reach while offering meaningful value to our customers.”
The box of General Mills grocery goods available on Groupon includes 12 popular products:
| Fiber One® 90-Calorie Chewy Bars |
| Cinnamon Toast Crunch® Cereal |
| Cascadian Farms® Organic Cereal |
| Wanchai Ferry® Orange Chicken Dinner Kit |
| Hamburger Helper® Skillet Meal Mix |
| Green Giant® Niblets® Corn |
| Kix® Cereal |
| Reese’s® Peanut Butter Puffs Cereal |
| Old El Paso® Tortilla Stuffers™ Meal Kit |
| Chex Mix® Muddy Buddies® Snack Mix |
| Betty Crocker® Sugar Cookie Mix |
| Fruit Roll-Ups® Fruit-Flavored Snacks |
General Mills may pursue future daily deals with Groupon once both sides evaluate the results of the test offers in Minneapolis and San Francisco, Trimble explained. “This is an exciting deal structure that could grow and expand to a variety of promotions and tailored consumer offers,” he said.
About General Mills
One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Yoplait , Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Häagen-Dazs, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 900 daily deals globally. To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com. For more information on Groupon apps for the iPhone, Android and BlackBerry, visit http://www.groupon.com/mobile. To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.