NEW YORK--(BUSINESS WIRE)--For the second straight month, AOL Huffington Post Media Group’s StyleList.com earns the No.1 spot in the Fashion/Beauty/Style category, according to comScore Media Metrix. Unique visitors to StyleList grew 20% month-over-month to 9 million in April, and page views increased by more than 36 million, up 78% month-over-month. Engagement (total minutes on the site) grew by 35 million month-over-month in April.
“We’re delighted that StyleList is top in its category for the second month in a row,” said Arianna Huffington, President and Editor-in-Chief of AOL Huffington Post Media Group. “It’s proof that the site’s unique approach to fashion is resonating -- it's about coverage that runs the gamut, from runways to the street, but never forgets that women want looks that enhance their personal styles and through which they express themselves every day of their lives.”
StyleList is a top style, fashion, and beauty destination that serves as a guide for women seeking to enhance their own sense of personal style. The site has the latest trends, accessories, and style news from around the globe, runway and street looks, advice, shopping guides, and more. The StyleList Network includes over 40 of the of the web’s most influential style bloggers, including What I Wore, Karla’s Closet, Song of Style, and Style Like U, offering unique and individualized tips on making style attainable.
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList, and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, goviral, Pictela, Video, and Content Solutions and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.
*comScore Media Metrix April 2011 Data