NEW YORK--(BUSINESS WIRE)--ADTECH, an international provider of ad serving solutions and a division of AOL Advertising.com Group, announced that Lou Severine has been named the company’s new Head of Global Sales. In this role, Severine will lead ADTECH’s sales team in continuing to build its brand within the publisher, agency and advertiser communities, driving ADTECH sales across the globe.
The Head of Global Sales position has been created to further ADTECH’s goals in becoming the top supplier of digital marketing solutions worldwide. ADTECH tapped Severine because of his outstanding contribution to ADTECH’s growth as Vice President of Sales for the Americas and Australia. In this previous position, Severine was responsible for new business development and customer relationship management in North and South America, as well as other international markets.
“I am pleased that Lou will be leading ADTECH’s global sales team,” said Erhard Neumann, CEO of ADTECH. “His contributions to ADTECH’s growth over the past few years have been outstanding and I am confident that he will continue to deliver optimal results in his new role, strengthening ADTECH’s position in existing markets and expanding into new areas.”
The announcement reflects ADTECH’s overall sales structure reorganization designed to optimize success in specific markets, both internationally and domestically. With Severine as the Head of Global Sales, ADTECH aims to improve speed and flexibility so that it can continue to exceed customer expectations. With a direct communication and reporting line established, all sales team members will report directly to Severine.
“I’m honored to have been selected as ADTECH’s new Head of Global Sales and to be a part of driving ADTECH’s global strategy,” said Lou Severine. “It has been a privilege to work with outstanding sales team members and I look forward to this new challenge with the confidence that I will be leading the best sales teams in the industry.”
Prior to joining AOL, Severine served as Director of Business Development for Microsoft Corporation, where he was responsible for new business efforts for the Advertiser & Publisher Solutions division. Before Microsoft, Severine held management roles at Digital Impact, Whizbang Labs and Covad Communications.
About AOL
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprising a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video (inclusive of AOL Video, goviral and 5min Media), Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third-party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the U.S., which serves as another distribution channel for its consumer subscription products, such as AOL TechGuru and Computer Checkup.