Deer Consumer Products, Inc. (DEER) [Rocket]

In millions, except per share items	Dec-31-11	Dec-31-10	Dec-31-09	Dec-31-08	Dec-31-07
	10-K	10-K	10-K	10-K/A	10-K
Total revenues	226.7	175.8	81.3	43.8	33.5
Revenue growth	28.9%	116.2%	85.8%	30.8%
Cost of goods sold	157.5	125.3	61.2	34.1	26.2
Gross profit	69.2	50.6	20.2	9.7	7.2
Gross margin	30.5%	28.8%	24.8%	22.1%	21.6%
Selling, general and administrative [+]	21.0	13.7	5.9	5.4	3.3
Sales and marketing	16.3	9.2	3.6	2.9	1.5
General and administrative	4.7	4.6	2.4	2.6	1.8
EBITDA [+]	51.2	38.5	15.7	5.5	4.7
EBITDA growth	33.0%	145.5%	187.3%	15.2%
EBITDA margin	22.6%	21.9%	19.3%	12.5%	14.1%
Depreciation and amortization	3.0	1.6	1.4	1.2	0.8
EBITA	48.2	36.8	14.2	4.2	3.9
EBITA margin	21.3%	21.0%	17.5%	9.7%	11.8%
Amortization of intangibles					0.0
EBIT [+]	48.2	36.8	14.2	4.2	3.9
EBIT growth	30.9%	159.0%	235.7%	8.1%
EBIT margin	21.3%	21.0%	17.5%	9.7%	11.7%
Interest income, net [+]	0.1	0.3	0.0	-0.3
Interest expense	0.1	0.1	0.1	0.3
Interest income	0.2	0.5	0.1	0.0
Other income (expense), net [+]	0.5	-1.2	0.3	0.7
Gain (loss) on foreign currency transactions	-0.5	-1.3	0.1
Other	0.0	0.1	0.0
Pre-tax income	48.9	36.0	14.5	4.7	4.0
Income taxes	9.1	5.6	2.1	1.3	0.6
Tax rate	18.6%	15.7%	14.6%	27.9%	15.2%
Net income	39.8	30.3	12.4	3.4	3.4
Net margin	17.6%	17.3%	15.2%	7.7%	10.2%

Basic EPS [+]	$1.18	$0.91	$0.54	$0.20	$0.19
Growth	29.7%	68.3%	174.7%	4.3%
Diluted EPS [+]	$1.18	$0.90	$0.53	$0.20	$0.19
Growth	31.4%	69.1%	169.9%	4.3%

Dividends per share	$0.15

Shares outstanding (basic) [+]	33.6	33.2	22.8	17.0	18.1
Growth	1.1%	45.8%	34.1%	-5.9%
Shares outstanding (diluted) [+]	33.6	33.7	23.2	17.0	18.1
Growth	-0.2%	45.1%	36.5%	-5.9%

EBIT is a non-GAAP figure that excludes all non-recurring expenses: restructuring costs, asset impairments, IPR&D writeoffs, and other unusual charges.